“Advertising does not affect me or other people, so they should always be allowed.”        

A husband comes home from work earlier than usual and finds his wife in bed. He finds it awkward so he thinks she is sick and then suddenly a phone with the same ring tone as his starts ringing. A naked man strangely comes out of the closet and answers his phone ignoring them and then goes back to the closet and of course the husband is shocked and frustrated with his wife. This is a funny TV commercial for Comviq company. But as hilarious, stupid and entertaining as it seems, it stills sends a message to the viewers about the Scandinavian mobile phone operator Comviq showing why they invented the silent mode on your cell phone. I disagree with the statement in that adverts have large impact on affecting the viewers in both positive and negative ways, therefore I am going to discuss why it should be allowed   sometimes to and to some extent restricted.

        

Ads are mainly known for promoting products, marketing goods and selling new products. Some advertising techniques used to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues, such as political ideology, energy conservation and others. Take for example Guinness, it is one of the most successful beer brands in the world, being exported worldwide. It has a long history of marketing campaigns from award winning television commercials to beer mats and posters. Some advertisements also promote “images” for companies for example most cigarette companies for example Marlboro Man has the message: “smoking cause lung cancer” written on its packet. Smirnoff a brand of Vodka also has advertisements informing viewers of the risk of drinking too much while driving. Both of these companies in a way are trying to show a positive side of them in showing that they care about the lives of their customers even though their products are more of a menace.

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Educating and entertaining viewers are also the affairs of adverts. Some adverts that are used to sell products for example condoms are used to motivate people to buy them by informing about the dangers of HIV/AIDS. While some ads’ main purpose is just to educate the viewers, for example opposing of selling of drugs to youth and informing why it is dangerous to their health. To capture the viewers’ attention the ads must be entertaining. Entertaining in the sense that they are funny, thrilling or captivating. These ads helps viewers a lot for example in spicing up their ...

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