What were the advantages of Tesco choosing their business location where they did?

The area of the town was also very advantageous to the store with regards to its market. The store was built in a place that is within walking distance for the people that live in the town and also has easy access because of the by-pass and it being on the outskirts of the town. 

What are the advantages of Tesco’s site choice now?

When the research is being done it is important to think about the future, it would be disadvantageous for a business to build on the outskirts of a town because it allows easy access for the lorry’s then 10 years later they are surrounded because of the towns growth.

Tesco’s obviously thought to the future because the advantages are still pretty much the same as when they first moved there. Since the building of the Tesco store there has been a tremendous amount of growth pertaining to the new trading estate, because of the location of the store it has been very advantageous to it as the housing estate has been placing houses close to the store but never getting in the way of goods transport. This is largely to do with it being closely situated to the train station so new housing estates are encouraged to build away from these areas.