Nike Inc. The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike,

Nike Inc. The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one, very much interested in Nike, and secondly I am very interested in Nike's clothing, shoes, and accessory line. Basketball players "wanna be like Mike", but shoe companies "wanna be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic wear and equipment, such as hockey sticks, skates, and timepieces. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets. NIKE sells its product to about 19,000 US accountants, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns. Nike Co. is very interesting, as well is a popular brand. Nike, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. She sat at the side of Zeus, the ruler of the Olympian pantheon, in Olympia. A mystical presence, symbolizing victorious encounters, NIKE presided over history's earliest battlefields. A Greek would say, "When we go to battle, and win, we say it is NIKE." Synonymous with honored conquest; NIKE is

  • Word count: 3925
  • Level: University Degree
  • Subject: Biological Sciences
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Sports Gambling

Sports Gambling "Gambling changes the emphasis of sports from 'excellence and skill to point spreads and monetary gain.'" This quote from Representative Tom Osborne in the cnnsi.com article captures the essence of what gambling can do to the integrity of college sports. Many students find themselves involved in illegal gambling rings around campus. It is becoming easier each day to place a bet. It is easier to bet on college sports than to order a pizza because you have to pay the pizza man up front (The Big Shame). Many student athletes are finding themselves getting more and more in debt from wagering on sporting contests. This leads the bookies to pressure the students to pay off their debts, and sometimes the athletes feel that the only way to do so is by participating in a scheme to fix games. The University of Michigan's study about the increase in gambling on college campuses lays out the huge problem in the hands of coaches, athletic departments, and student athletes. Sports gambling is only legal and offered in Nevada. However, this has not stopped gambling from becoming popular in all fifty states. Office pools have gained popularity over the years, and although they are illegal, office pools are rarely prosecuted because of the difficulty in doing so (National Gambling Impact Study Commission Report). Because sports wagering is illegal, it is very

  • Word count: 288
  • Level: University Degree
  • Subject: Biological Sciences
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Comparing The Use of Imagery in Recreational And Competitive Sport.

Comparing The Use of Imagery in Recreational And Competitive Sport ABSTRACT The aim of this study was to find at if there was a significant difference in the use of imagery in recreational and competitive sport. To do this we had a sample of 56 spo2004 students fill out a Sports Imagery Questionnaire (SIQ). In this sample we had 18 participants, 9male and 9 female, who considered themselves involved in sport for recreation and 36, 18 male and 18 female, who considered themselves at a competitive level (above school level). The highest mean result recovered was: 29.0 for competitive participants in the MGA subscale. The lowest mean result recovered was: 22.0 for the recreational participants in the CG subscale. We found that for three of the five subscales of imagery theory there were significant differences when we used a t-test: CG - 0.005, MS - 0.04 and MGM - 0.04. The full initial can be found in the appendices. INTRODUCTION Imagery can be "a process by which sensory experiences are stored in memory and internally recalled and performed in the absence of external stimuli" (Murphy, 1994). More simply, imagery is the notion of being able to recall an action previously made to your memory and re-perform the action. Being able to recall the action is beneficial in terms of improvement of performance as mistakes can be amended mentally prior to re-performance.

  • Word count: 2210
  • Level: University Degree
  • Subject: Biological Sciences
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It was suggested that the Sydney 2000 Olympics games was rife with drug abusers, cheats and abusive managers. Discuss what may have led to the level of deviance found in the modern Olympic games?

It was suggested that the Sydney 2000 Olympics games was rite with drug abusers, cheats and abusive managers. Discuss what may have led to the level of deviance found in the modern Olympic games? The 2000 Olympic games were held in Sydney, International Olympic Committee president Juan Antonio Samaranch says these games have been "the best ever." But after much stricter enforcement of the Olympic no-doping policy, and more accurate and thorough drug testing that disqualified many athletes, the Sydney Olympics are in danger of being remembered as the Drug Games. Forty-one would-be Olympians were caught cheating before they ever reached Sydney. Nine were thrown out after they got here. Eight were stripped of medals when drug tests showed positive. The most controversial case was that of Romanian gymnast Andreea Raducan who won the all-around gold medal. Her team doctor that, without her knowledge, contained a banned substance that almost certainly didn't enhance - and could have impeded - her performance, gave the 16-year-old cold medicine. But why were there so many cheats and drug abusers at the modern Olympics? Because of the organization of the Olympics and the Olympics being seen as big business, this promotes deviance. The Olympics are organized in a way in which only one person or team wins the different medals therefore promoting deviance by placing pressure on athletes

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  • Level: University Degree
  • Subject: Biological Sciences
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Introduction to Sports Therapy Techniques

Introduction to Sports Therapy Techniques L.O.1 As a Sports Therapist, sports massage is an important part of the profession. Sports massage is a skill and involves the use of many different techniques, each with their own benefits. Effleurage is one such technique and is carried using the palms of both hands, the pressure applied through Effleurage is towards the heart and is done so by using long strokes up the limb and then returning back down with a lighter pressure. Throughout this technique, the hands remain in constant contact with the limb, helping to warm and relax the muscles while applying the oil or other massage media at the same time. Throughout Effleurage, strokes run the full length of the muscles and pressures range from superficial to deep, strokes also run longitudinal to the muscles fibres as well as transversely to the muscle fibres. Petrissage will often continue on from Effleurage and is another technique used in sports massage. Petrissage, like Effleurage, involves the use of both hands which rhythmically and smoothly glide across the muscle, each hand alternatively grasping, squeezing and lifting the tissue in succession. As with all massage techniques, Petrissage helps stimulate circulation as well as loosening soft tissues through the grasping and squeezing involved in the technique. Friction is another technique that can be used and while

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  • Level: University Degree
  • Subject: Biological Sciences
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Oxygen Uptake and VO2 Consumption When Training

Oxygen Uptake and VO2 Consumption When Training Introduction Oxygen uptake kinetics is the rate oxygen uptake responds at the onset exercise and reflects the adjustment of both systemic oxygen transport and muscle metabolism (Xu and Rhodes, 1999). There are three phases of exercise VO2 kinetics that can be identified in the moderate exercise domain (Whipp and Ward, 1990 cited in Xu and Rhodes, 1999). Phase 1 represents the early fast increase in VO2, which usually is usually completed within the first 15 - 25 seconds of exercise (Xu and Rhodes, 1999). It suggests that in phase 1 the increase in VO2 is mainly attributed to the increase in cardiac output (Q) and thus pulmonary flow (Whipp, 1987). Therefore, because phase 1 is mainly a consequence of increased venous return it is often called cardiodynamic phase (Hughson et al, 2000). Phase 2 is the primary phase of the adaptive process, it reflects the change in muscle oxidative metabolism as venous return continues to increase and more O2 is extracted with exercise (Hughson et al, 2000). Following a short delay of phase 1, VO2 increases exponentially towards a steady state level, research has suggested that there is a linear dynamic relationship between VO2 and the work rate (Barstow et al, 1993; Gerbino et al, 1996). Limitations of oxygen transport either or activation of metabolic processes that govern muscle oxygen

  • Word count: 4962
  • Level: University Degree
  • Subject: Biological Sciences
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John Nike Leisure Centre, Amen corner.

Location 1: John Nike Leisure Centre, Amen corner. Contact Information and address: John Nike Leisuresport John Nike Way Amen Corner Bracknell Berkshire RG12 8TN Tel:(01344) 789000 Fax:(01344) 789001 Website: http://www.nikegroup.co.uk/jnl/bracknell.htm The John Nike Leisuresport Complex is situated behind the Coppid Beach Hotel, just off of the Coppid Beach roundabout, close to the M4 (junction 10) and the M3 (junction 3), Amen corner, Bracknell. The John Nike Leisure Complex is highlighted on the Map of Bracknell in pink. The John Nike Leisuresport Complex was opened by its owner, John Nike, on 31st October 1987 and housed the first Olympic and international sized ice rink in England. The other main attraction, being the dry ski-slope offers skiing and snowboarding. All of the slopes are over 150 metres long and lubricated with water for fast, smooth sliding all year round. All the centres have at least two draglifts and is the only ski centre in England with a chair lift. For the less experienced, skiing and snowboarding tuition is offered on the beginner slopes, ideal for children. Aside form the Ice-rink, used for social sessions (for which you can have private lessons) as well as Ice Hockey super league games (home of the Bracknell Bee's ice hockey team) and the dry ski-slope the Leisuresport has many facilities to offer for all ages, such as, skating,

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  • Level: University Degree
  • Subject: Biological Sciences
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Lesbians, gays, and bisexuals in athletics.

The atmosphere of sport is often charged with highly competitive and hostile attitudes, and yet it is also a main component of most athletes' social lives. In society as whole, there are endless conflicts that range in severity and are caused by differences in people's beliefs, values, and opinions. The world of competitive sport is certainly no stranger to conflict, both internally among team members as well as externally among fans, media, officials, and competitors. It is the belief of some people that lesbians, gays, and bisexuals are a disruptive element for all competitive sport teams and that although they should be allowed to participate they should have to follow a special set of rules to ensure that they do not influence or jeopardize the safety or psychological well being of their teammates. This belief is not only absurd but it is also discriminatory and based on nothing more than ignorance. The truth of the matter is that gay, lesbian, and bisexual (LGB) athletes pose absolutely no threat, physically or psychologically, to their heterosexual teammates, and in fact it is heterosexuals who put the safety and psychological well being of LGB athletes at serious risk. It is known and has been proven that homosexual men and women have been and still are active in both mainstream and gay community athletics (Hekma, 1994). Although all athletes interact with

  • Word count: 1270
  • Level: University Degree
  • Subject: Biological Sciences
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Should drugs be legalized?

A. Issues The students will learn that it is important to think critically and apply their values on issues in today's world. (M.U.) Should drugs be legalized? (Issue) B. Possible Alternatives Organized crime is a big business today. Some main products associated with organized crime are guns, drugs and prostitution. What effects do these commodities have on today's society? Today drugs are a big business in the underworld. There is a lot of crime associated with the drug world, so many people who want drugs legalized say that the government could control the sales and ultimately bring down the crime rate and also make lots of money off it. If you look at Holland, that is what the government did and it did have an effect on crime. When we look at this issue we have to take into account our values and apply them to this situation and then come up with our own position, individually. Each of us have different values so we may not come up with the same position. . Yes, drugs should be legalized. 2. No, drugs should not be legalized. 3. Maybe just a few drugs should be legalized? Which ones should be? Cannabis, Cocaine, Heroin? Why should some be considered and others not? C. Positive and negative consequences . Yes, drugs should be legalized. Positive consequences Negative consequences * If the government controlled the sales they could stand to make a lot

  • Word count: 2375
  • Level: University Degree
  • Subject: Biological Sciences
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Contemporary Sports Issues

Contemporary Sports Issues Should Performance Enhancing Drugs be banned in Sport? History The use of stimulants to improve an athlete's performance can be backdated all the way to the Ancient Greek times '...it was Galen who reported that ancient Greek athletes used stimulants to enhance their physical performance' (Mottram 2003, p29). From then till the modern day one vital thing has never changed, athletes wanting to win. The only discrepancy being how far an athlete will go to achieve this success. Throughout time people have aspired to reach higher levels of achievement in sporting situations to show prestige over others and acquire the feeling of success. Many athletes devote their lives to hopefully get this feeling, a feeling only they can truly appreciate due to the sacrifices that they must have made. But because of human's instinctive desire to succeed, it is needless to say that some looked for the easier routes to success. So even from an early time in history (668bc) some athletes were effectively looking to cheat. One Ancient Greek reported of a competitor being tripped by the opposition's fans, to win a foot race. It's funny to think of the Olympic morals being things such as fair play and competition for all, when even the Ancient Olympics were covered in corruption, fraud and scandal. People throughout time have been looking for that 'magic potion' that

  • Word count: 3952
  • Level: University Degree
  • Subject: Biological Sciences
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