The aim of my experiment is to prove Stroops theory, and find out if interference occurs when participant is asked to identify colour words in different coloured ink.

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THE STROOP EFFECT

By ashwini Aiyar

Introduction

The Stroop effect was discovered in the early 1900’s by J. Ridley Stroop, and was used mostly to discredit the theory of controlled and automatic processing put forward by Schneider and Shiffrin in 1977.

This theory was to do with controlled and automatic processing, and stated that the former was slow and the latter; fast, and thus differentiated between the two. The theory also stated that automatic processing was unaffected by capacity limitation, which means that it does not affect the performance of other tasks at the same time.

Although a clear distinction can be made between controlled and automatic processing it is difficult to determine if either is influenced by the other. It seems that both types of processing are involved to a certain extent. Stroop (1935) conducted experiment, which was called the Stroop Effect. This was done by showing the participant a word and asking them to identify the colour it was written in. he found that people found it more difficult to identify say, the colour orange, if the respective word was ‘red’. Thus it can be argued

That the word and its meaning were processed even though it was not relevant to the task.

So basically, their theory was that once a task was automated it could be done with virtually no conscious effort, and this would affect all other activities.

Subsequently, Sheibe, Shaver and Carrier (1967) found that if the name of the colour was written in ink corresponding to that colour (E.g. if the word ‘BLUE was written as ‘BLUE’) then the participant would be able to identify it quicker than if the word was written in a different colour (E.g. if the word ‘BLUE’ was written as ‘BLUE’)

The closer the link between the stimulus and a pre-assumption already in ones mind, the more likely for the two types of processing to mesh together. If for instance, if the word ‘Banana’ were written in yellow ink, it would be identified quicker than if the word was ‘Table’.

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The aim of my experiment is to prove Stroops theory, and find out if interference occurs when participant is asked to identify colour words in different coloured ink.  

My hypothesis is:

‘There is a meaningful difference in the amount of time taken to identify colour words written in the same coloured ink, than in identifying colour words written in different coloured ink’

The null hypothesis would be:

‘There is no meaningful difference in the amount of time taken to identify colour words written in the ...

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