A financial analysis of Apple Inc for the year 2012, 2011 and 2010.

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The current report provides a financial analysis of Apple Inc which is a world year in technology. The analysis used the data for 2012, 2011, 2010 and 2009. The ratios showed positive growth in the company over these years. The iPhone and ipad sales have driven the profitability of the company in year 2012. The share of the company also showed increase in value of the investors.

Table of Contents

  1. Introduction

The current report provides a financial analysis of the Apple Inc for the year 2012, 2011 and 2010. The annual reports for these years were studied and data was used to calculated different financial ratios and evaluate the share performance.

  1. Company Overview; Apple Inc:

Apple Inc, the world leader in technology products is a California based corporation that was formed in 1977. The company manufactures designs and sells personal computers, media devices, mobile phones, operating systems, related software, networking solutions and several other services. The company has world famous products like iPhone, Apple TV, iTunes, iPod, iPad and iMac.  The company also provides digital contents and software solutions for all its products. Apple operates in both national and international markets (Apple Annual Report, 2012). Apple Inc faces highest competition from large technology based companies like Google, Microsoft, Samsung and Sony.

  1. Revenue Bifurcation:

The company derives highest sales from sales of iPhone and related products which include the software solutions and accessories. The sales for Mac products have decreased over the years while the sales from iPhone and iPad has increased.

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In the past, the America followed by Europe was the biggest markets for sales of Apple products. However, with the increased competition and after global financial crisis, the sales in these markets decreased. The Greek financial crisis and the change in consumer spending power accordingly is also considered one of the reasons for decrease in sales in Europe. In year 2010, 2011, 2012 the Japan and Asian Pacific countries had high economic growth and the sales of the company also improved in these regions. The sales in Japan greatly improved in year 2012 (Apple Annual Report, 2012).

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