A L D I
B U S I N E S S R E P O R T
EXECUTIVE SUMMARY
SITUATION ANALYSIS
Market Analysis
External Influences: powerful forces outside the business that can affect a whole industry and, in fact, a whole economy.
Some of the most important external influences currently affecting Aldi include:
- overseas influences → Aldi stores operating in other parts of the world, e.g. USA
- demographic patterns → various locations of Aldi stores and the reason for their location
- changing consumer attitudes and values → feelings of consumers towards Aldi products
- government policy & regulations → introduction of policies etc. e.g. GST & how it will affect Aldi’s products
Internal influences: forces within the business that can affect a whole industry.
Some of the most important internal influences currently affecting Aldi include:
- characteristics of the products → this determines whether or not consumers will purchase Aldi products
- financial resources → these have to be available in order to run the business
- production facilities → determines how well products are made so that they are appealing to consumers
Product Analysis
Each Aldi store sells around 600 of the most popular grocery and household items covering consumer’s everyday needs. These include canned and frozen goods, chilled foods, meat and dairy products, household supplies, baked goods, and a special range of locally bought produce. The key to Aldi’s merchandising strategy is their private label program. They source their own exclusive range of products to exacting Aldi standards.
