appeal and importance of visitor attractions

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Sally-Jo Edlin                                        Btec National Diploma in Travel and Tourism                           Sue Sorrell

Unit 18: the Appeal and importance of UK Visitor Attractions

Suits You

With this assignment I will be concentrating on 2 different types of attractions one built and one natural.

Built – Alton Towers

Natural – City of Caves Nottingham

I will be looking at these two attractions to see how they appeal to 3 different types of customers, these are:-

  • A family of inbound tourists, with children of 12 and 14 years old, from Spain
  • A corporate visitor who wants to organise a visit which incorporates entertainment and a meal for a group of 14 clients.
  • A Wheelchair user who is visiting the UK for a couple of days with a friend.

 Alton Towers

A family of Inbound tourists, with children of 12 and 14 years old, from Spain:-


The location of this attraction is ideal as there are plenty of towns and villages around and also this is not far from a few airports. It is close by Manchester so if they flew in to Manchester Airport then this attraction would be ideal.

Opening Times

The opening times for this attraction are limited due to time of the year. The attraction is closed from November to March. But the theme park does open for special events such as Halloween or closure of rides. On the other hand when the theme park is open through the rest of the year then the opening times would be:

Opens at 10am the closes depending what day and what events are on.

Transport Links

The transport links for Alton Towers is quite good. The closest train stations are Stafford and Uttoxeter; there are regular bus services from these train stations to the theme park. Also National Rail put on a coach trip to the theme park. If you were travelling by car then there is the M1 motorway.

Products and services specific to their needs

The products for this attraction would be the rides as the main product some of the rides are directed at younger children; also other products could be such things as the gift shops. The services that are specific to the family’s needs are

The take out fast food places such as Burger King, accommodation, picnic areas.

Cost of Visiting

It depends on what that family are coming to Alton Towers.

Join now!

From looking over the table above the prices are quite reasonable for the family. There is something there to please all of them.


When the family come in to East Midlands Airport then there will be a tourist board in which on there will display some of Alton Towers leaflets. The leaflets may catch the children’s eye as it makes the attraction looks fun and friendly. It contains a map of the theme park and a voucher for so much money off. It will also attract the parents as it shows other events there other than ...

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