Operation Research

      “Operations Research is essentially a collection of mathematical techniques and tools which in conjuction with a systems approach are applied to value practical decision problems of an economic or engineering nature.”

     

      Operation research is applied decision theory. It uses Scientific, Mathematical or logical means to attempt to cope with the problems that confront the executives.

Application of Operation Research

Operation Research is a technique which has a wide area of specification.

Some  of them are as follows:-

Finance & Accounting

  • Dividend policies, Investment and Portfolio management, Auditing, Balance Sheet and Cash flow analysis
  • Break even analysis, Capital budgeting, cost allocation, financial planning.
  • Claim & complaint procedure & public accounting
  • Establishing costs for by products and developing standard costs.

Marketing

  • Selection of product mix, marketing and export planning
  • Best time to launch a new product
  • Sales effort allocation and assignment
  • Predicting customer loyalty
  • Advertising, Media planning, Selection and effective planning packaging alternatives.

Purchasing Procurement & Exploration:

  • Optimal buying and reordering under price quantity discount
  • Bidding Policies
  • Transportation Planning
  • Vendor analysis
  • Replacement Policies

Production Management

  • Location of & Size of warehouse or new plant, distribution centres and retail outlets.
  • Logistics, Layout and Engineering design.
  • Transportation planning and scheduling
  • Allocation R&D budgets most effectively
  • Project scheduling and allocation of resources
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Personnel Management:-

  • Manpower planning, Wage/Salary administration
  • Negotiation in a bargaining situation
  • Designing organization structures effectively
  • Skills and Wages balancing
  • Scheduling of training programmes

Techninques & General Management:-

  • Decision Support System and MIS forecasting
  • Making quality control more effective
  • Project management and Strategic planning

Government:-

  • Economic planning natural resources
  • Urban and housing problems
  • Military, Police and Pollution control..etc.

Limitations of O.R.

 

           The main reason for Ors’ failure are due to unawareness on the part of decision makers about their own role, as well as avoiding the ...

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