• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Benefits Marks & Spencer derives from EC

Extracts from this document...


2 Benefits Marks & Spencer derives from EC Marks and Spencer is one of the largest retailers in the United Kingdom. In 1999, Marks and Spencer suffered from an economic slowdown. As a result of this economic slowdown Marks and Spencer presented several initiatives. They included, * Security * Warehouse Management * Merchandise Receiving * Inventory Control * Speeding up the supply of fashion garments * Collaborative Commerce There are lots of benefits Marks and Spencer derives from E-commerce. These benefits we can categorise into three. * Benefits to Company * Benefits to Consumer * Benefits to Society Benefits to company, they includes. * Global Reach * Cost Reduction * Supply Chain Improvements * Extend hours of service availability to customer * Rapid-time-to-market * Efficient Procurement * Improve Customer Relationship * Up-to-date stock availability in company Benefits to Consumer * Instant Delivery * Information Availability * Cost Reduction Benefits to Society * Higher Standard of Living * Global Reach Like other companies in United Kingdom, Marks and Spencer also sell their products to the customers through online. ...read more.


* Rapid-time-to-market In Marks and Spencer's Merchandise Receiving process, matching orders and invoices are automatically done. As a result of this, process makes faster and free of errors. Warehouse and the stores will receive the information about the goods that are arriving and they will be passed to the warehouse and to the stores automatically. By Multi User Warehouse System (MUWS), the company can take a real time check about the stock which is arriving and available. So Marks and Spencer is a rapid time-to-market. * Supply Chain Improvements Through Multi User Warehouse System Marks and Spencer was able to pay their suppliers more quickly than earlier. This results, to makes suppliers happier and more cooperative than earlier. This will help to provide goods to the customers on time. As a result of Multi User Warehouse System (MUWS), Marks and Spencer retails stores will be able to deliver more accurate forecast demand to their suppliers for fast delivery of goods. ...read more.


The customers will also be happy to receive their needs very quickly and they will be encouraged to do more transaction through the internet. (Microsoft Corporation, 2001) Through the greater selection and availability via flow of efficient inventory chain, Marks and Spencer was able to increased customer satisfaction and revenue growth. (Microsoft Corporation, 2001) * Higher Standard of Living Marks and Spencer offers a higher standard of living conditions for their customers by providing online transactions. No need to waste their time on searching for needs by going here and there. By using online methods people will able to fulfill their needs within their residents. They can search for anything by streaming the internet. This makes their living condition easier. * Extended hours Marks and Spencer offers 24 hour service by providing goods to their customers. The customers can order their products at anytime and they will receive it instantly. The company will never hesitate to deliver their items to the customers. This will make the customers happier. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. SWOT Analysis for Marks & Spencer.

    products need to be introduced, this can be done by carrying out intense market research which will identify what styles/products the public wants and needs. Rather than following other stores, they need to re-establish themselves as an organisation that shows innovation and hence create the fashion of the future.

  2. Marks & Spencer Essay

    Market Development means the process of developing new markets for existing products. Targeting new segments or expanding new geographical markets can achieve the company growth. However, Marks & Spencer did not enter any new geographical markets, since the sale of Brooks Brothers in 2000 and King Super Markets in 2006 for their recovery plan.

  1. Profitability in most companies will be more an indicator of macroeconomic conditions and market ...

    The role of quotas and low cost labor in the European apparel industry The condition of clothing market in Europe is at a large degree attributed to the recent elevation of imported clothing from developing countries, especially from Asia. The slow fading of the quotas system against imports, globalization and gradual liberalization of the markets substantially helped in this development.

  2. Analyse and evaluate the industry environment in which Marks and Spencer operates

    If such prediction is proved correct history dictates that in times of recession consumers will be more price sensitive and less likely to purchase high priced goods due to a lack of disposable income. As such consumers are more likely to purchase products that are located in part 1, 2

  1. Segmenting Shoppers on their Behaviour

    The lowering of the racks not only increased sales, the store looked more spacious as the shoppers could see all through to the end of the store. Similarly, it found that the shoppers would squat on the floor to browse the books on the lower shelves of the racks.

  2. Should Marks & Spencer enter the Algerian market?

    Since 1884 until now, within 120 years, their store was ranked the top retailer and one of the top companies UK. And now their services are included, the clothes and accessories for women, men and kids; home accessories and furniture; gifts and flowers; food and wine etc......

  1. The Marks and Spencer Case.

    Such taken-for-granted assumption are also likely to exist at the organizational level-the organizational paradigm-and can be especially important as an influence on the development of organizational strategy. The 80's saw a massive growth of interest in culture and symbolism in organisations by practitioners as well as academics.

  2. Analysis of Marks and Spencer - The paper is based on the notion that ...

    0.3.Organisation of the paper This paper can be seen as organised in order of time: successful M&S pre 1999; declining M&S from1999 to 2000; recovering M&S after 2000. However, two hiding principles are also used to direct the paper's development: One is the four questions addressed as why was M&S so successful?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work