BMO Asset Allocation Fund Pre-call Report. This report discusses in detail the BMO Asset Allocation Fund. It starts by highlighting the mutual fund industry by detailing statistics such as the size, concentration, competitiveness and the reasons behind

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BMO Asset Allocation Fund

Pre-Call Report

Prepared for:

XXXXXXXX

 Senior Fund Manager

Prepared by:

XXXXXXXXXXX

 Fund Sales Representative

Date:  February 23, 2007

TABLE OF CONTENTS

EXECUTIVE SUMMARY        

INDUSTRY KNOWLEDGE        

COMPANY KNOWLEDGE        

PRODUCT KNOWLEDGE        

COMPETITIVE KNOWLEDGE        

CUSTOMER KNOWLEDGE        

ANTICIPATED OBJECTIONS        

BIBLIOGRAPHY        


BMO Asset Allocation Fund

Pre-Call Report

EXECUTIVE SUMMARY

This report discusses in detail the BMO Asset Allocation Fund.  It starts by highlighting the mutual fund industry by detailing statistics such as the size, concentration, competitiveness and the reasons behind the competitiveness.  It then talks about the main current economic, legal/political, social/environmental and other trends, how they are impacting the industry and the future outlook regarding these trends.  

The report goes on to talk about the fund’s parent company, BMO Financial Group, and its immediate parent company, BMO Investments Inc.  It outlines the company’s selling policies and procedures as well.

The report then moves onto the actual product itself, giving a detailed description of the fund along with relevant key statistics, its main features and how they benefit the investors and then does the same for the fund’s service support features.

The next section is about the fund’s main competitor, Fidelity Investment Canada’s Canadian Balanced-B Fund.  It contains profiles of the company and the fund, lists key features and benefits of the fund, compares these features and benefits to those of the BMO Asset Allocation Fund and states why the BMO fund is better in these criteria.

Customer knowledge is presented next, with the key customer demographics for the fund explained in detail.  These details include references to their stages in the life cycle, their income and financial considerations, their short, medium and long term goals and other relevant statistics.

The last section in the report addresses a few possible objections potential clients might have about the fund, and addresses these objections.

BMO Asset Allocation Fund

Pre-Call Report

INDUSTRY KNOWLEDGE

  PROFILE OF INDUSTRY

As of January 31, 2007, the Canadian mutual funds industry was worth $673.4 billion in terms of dollar assets under administration, of which long-term mutual fund assets accounted for $627 billion.  The month of January saw industry growth of 1.9%, to which long-term fund net sales contributed $4.1 billion.  

Currently, investors can choose from more than nineteen hundred mutual funds operating within Canada.  These have been divided into thirty six different categories (such as global equity funds, high yield bond funds, alternative strategies funds, etc.) by the Canadian Investment Funds Standards Committee.  Also, the Investment Funds Institute of Canada has, for the first time, reported the overall activity for mutual funds by classifying them into two groups:  stand-alone mutual funds and mutual funds of funds.  Stand alone mutual funds account for the majority of funds in existence, with $578.2 billion in assets and $1.6 billion in 2007 net sales as of January, while funds of funds represent $95.1 billion in assets and $2.4 billion in net sales.

The financial services sector in Canada, in particular the mutual funds industry, is very competitive.  Funds are offered by most of the country’s 6 largest banks and 13 smaller domestic banks, along with over 60 mutual fund companies, 180 investment dealers, 29 trust companies and 1300 credit unions.  In fact, according to Statistics Canada’s 2005 National Balance Sheet Accounts, Canadian household financial assets (which include mutual funds) are managed by a variety of financial institutions, e.g. 20 percent are managed by banks, 69 percent are held by services providers such as pension and mutual funds, etc.  Some of the reasons behind this increasing competitiveness are the disappearance of old taboos regarding institutions competing in each other’s immediate industries (e.g. banks now own investment dealers and mutual fund companies), federal law and regulation changes over the past few years that have allowed for more foreign banks to operate in Canada and for new banks to start up, and technological advancements that have led to new ways of offering products and services (such as with iShares ETFs).

FACTORS AFFECTING INDUSTRY

Economic factors and outlook

One of the leading economic factors affecting the mutual fund industry at the moment is the positive performance of Canadian and US stock markets.  North American equity markets were expected to be weaker this year than they have been year to date, hence the weaker than anticipated demand in 2006.  This year's sales are so far much higher than expected so demand is now catching up.  Also, investors are finally moving past the reluctance stemming from the tech-bubble burst of the late 1990s.  And one of the reasons for this strong performance is that major equity markets in Europe are at 5 to 6 year, or even all-time highs, which is rubbing off on North American markets.  Therefore, not only are North American equity funds expected to pick up, but global and international funds are being predicted to continue their current strong performance. Global and International Equity funds have been the fastest growing asset class over the past twelve months, at 29 percent growth.  The outlook is further proven by Global Balanced and Sector Equity funds being the fastest growing asset classes at 5.2 percent in January of this year.

Another strong factor has been the continuation of high level of Bank of Canada rates from over the past few years.  While these rates are thought to be lowering towards the middle of 2007, they are remaining at the previous high levels for now.  While this has resulted in domestic bond funds underperforming so far due to the higher interest rates pushing bond values down, the performance might pick up before the interest rates are lowered, which will resurge bond investment.  Investment into bond funds containing foreign debt component has been especially disappointing for investors, as the rise of the Canadian dollar’s value, in particularly against the US dollar, has been responsible for eating into returns.  However, the Canadian dollar is finally starting to weaken and is valued around 85 cents US currently, as compared to 90 cents US late last summer.  This should start to elevate the appeal of such funds again for investors.

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The main reasons why interest rates are predicted to decline are the slow down of the US and Canadian economies and ease of inflation that is underway right now.  However, this decline may not last very long and rates could be raised again in 2008 and kept that way for some time.

Legal / political factors and outlook

A factor behind the growing popularity of global funds has been the elimination of the foreign content limit restriction for registered plans as of February, 2005.  This means that registered portfolios can now hold up to 100 percent ...

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