BUSINESS PLAN

CONTENTS PAGE

1.0        Executive Summary............................................................................................................................

2.0        Company Summary............................................................................................................................

   2.1        Company Ownership

   2.2        Start-Up Plan

   2.3        Company Locations & Facilities

3.0        Products & Services.............................................................................................................................

   3.1        Description of Products / Services

   3.2        Competitive Comparison

   3.3        Future Products and Services

4.0        Market Analysis Summary.................................................................................................................

   4.1        Market Segmentation

   4.2         Target Market Segment Strategy

4.2.1    Market Needs

4.2.2    Market Trends

4.2.3    Market Growth

   4.3        SWOT Analysis

5.0        Strategy & Implementation Summary...............................................................................................

   5.1        Competitive Edge

   5.2        Marketing Strategy

   5.3        Pricing Strategy

   5.4        Promotion Strategy

   5.5        Sales Strategy

   5.6        Sales Forecast

6.0        Management Summary......................................................................................................................

   6.1        Organisational Structure

   6.2        Management Team

   6.3        Personnel Plan

7.0        Financial Plan......................................................................................................................................

8.0        Bibliography........................................................................................................................................

1.0                Executive Summary

Executive Summary

This business plan for YVS fast Foods reflects on the opportunity to bid for a chance to provide a fast food service for the 2012 Olympics games.  The potential for this business is astronomical, due to the shear amount of people attending from around the world. It is estimated that around eight million tickets will be sold, and therefore the need to make as much profit as possible is amongst the priorities of the business.

The location of our stall will be a few feet away from the Olympic stadium and at the heart of the newly developed area of Stratford.

 

YVS Fast Foods emphasis will be on providing a service to both the spectators of the games and the local community. It will be a fast, efficient and on the go service that will sell fast foods, soft drinks and water. The price of the products sold will be set at a competitive rate, so that local community will not priced out of purchasing from us.

We the management team will use all our knowledge and experience to drive YVS to success beyond the proposed six week period. The management team is made up of three dedicated personnel each holding equal shares within this partnership business.  

The following business plan is designed to show that YSV fast Foods is the most viable business profit and performance wise to receive the  £10,000 grant and become apart of this historic occasion.

2.0                Company Summary

2.1        Company Ownership

   ‘YVS Fast Foods’ is a business, which will comprise in partnership.  There are three partners and each partner will have equal share of the business of 33.3%.

2.2        Start-Up Plan

   ‘YVS Fast Foods’ will be providing a fast food service and will start the new business by selling burgers, chips, soft drinks and bottled water.  The price in which they will be selling these products for is shown below:

  • Burgers - £1.50
  • Chips - 50p
  • Soft Drinks - 50p
  • Bottled Water - 20p

In order to start the new business, the ‘Organising Committee of the London Olympic Games’ will give ‘YVS Fast Foods’ a grant of £10,000.  ‘YVS Fast Foods’ will also take out an additional loan from the bank, to run the day to day functions of the business.

2.3        Company Locations & Facilities

   ‘YVS Fast Foods’ is located in heart of East London, where the London Olympic 2012 Games will be held and here is a map showing the location of where ‘YVS Fast Foods’ would be:

   ‘YVS Fast Foods’ will also have many facilities for its business and its customers.  One of the facilities of ‘YVS Fast foods’ is its location and ‘YVS Fast Foods’ will benefit from this as they will have easy access to the London Olympic 2012 Games.  The other facilities of ‘YVS Fast Foods’ are that its customers will also have easy access to the London Olympic 2012 Games and easy access to the public transport.

3.0                Products and Services

3.1        Description of Products / Services

   A product is a good or service that can be bought and sold in a market, in order to satisfy the needs and demands of the people within the market.  The market is the people, who buys or sell products and services within the community.

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Saaksvuori, A. & Immonen, A. has stated that there are three different types of products in their book, ‘Product Life Cycle Management’ page 1, which are…

  1. Tangible products, which mean physical products and goods.
  2. Services.
  3. Intangible products, which mean non-physical products and are not services.

        For example: software, an algorithm, etc.

A service is like a product, which you will provide to people within a market.  There are many different definitions to the term ‘service’, but a service is generally, when a person or a group of people do something for other people.

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