By conducting a survey and asking people in the elderly age group but of different genders I can get a good overall conclusion of the type of products that the elderly look for and reasons for why this occurs.

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By conducting a survey and asking people in the elderly age group but of different genders I can get a good overall conclusion of the type of products that the elderly look for and reasons for why this occurs.

My first question asked how many meals and elderly person ate per day. The majority of the people I asked said that they eat 3 meals a day. This means that the elderly get a good intake of most vitamins so my product wont have to be too extreme in focusing on one area of a deficiency.

My second question asked if they snack, as I wanted to know if a snack product would suit the elderly. Two-thirds, the majority, of the people said that they do snack therefore if I make a snack product I know that it will sell well and is something that the elderly want.

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I wanted to know if the elderly people were generally active as if they aren’t this can make a change to the diet they need as they wont be doing anything to burn of anything like excess fat. Four-fifths of all elderly people aid that they were active so I now know that my product doesn’t have to be extremely low in fat unless it is a strict dietary requirement wanted by this age group. However, I don’t imagine that elderly people are likely to be as active as people of a younger age so I will have to monitor ...

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