Shinder Singh

BSAD 184

Case Study Crime Scene Cleaners, Inc.

        Crime Scene Cleaners, Inc. (CSCI) company started by Neil Smither, specializes in homicide, suicide, and accidental death clean up. Crime scene cleaner’s makes money by doing the stuff that no one else wants to do. It has gone from a small startup to one of the top hazardous material disposal company in the country (Crime Scene Case). It has been successful because of clever business strategy. The CEO of this company should know that success of the company will make the company to face many threats. He should also know that as this company is expanding, the competitive threats are increases. As a strategic advisor, I will advise the CEO that if he wants his company to be still at the top and wants to me more successful, he needs to change some aspect of his strategic to avoid the threats. The CSCI faces threat from competition with large cleaning services companies and the threat of new entrants (External Analysis). So, if this company makes a strategic move than they could avoid these threats. Throughout this paper I will discuss these threats and also discuss what steps should CEO take to make changes in his business strategic.

         According to the external analysis I found that the biggest threat to CSCI is from large corporations, who already exist from long time and well established (External Analysis). As the demand for crime scene clean-up is increasing and there is not lot of companies doing this work. These large corporations might consider this and start the crime scene clean-up business. They only have to take a step to start because they are well established and their brand name is already out there. Neil Smither, the CEO of CSCI need to consider this and take some kind of steps to avoid this threat. In my opinion he should think about expanding his company as franchise. He should sell his franchise to more people and train them as professional (External Analysis). After their training these people should go to different states and open up offices in different parts of the state. It seems hard to do this but he has past experienced in training people and sending them to different area. He can use that experience to expand it more. He already has his people working in Arizona, Nevada, and Southern California. Once he has done this then his company will respond faster to clients in more location in the country.

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        The other thing he should do is to establish his company brand name. He could do that by advertising the company. In my opinion brand name will help the company a lot. He has done some of this already by painting company brand name on the trucks and also donated T-shirts with company name on it. He also appears on some of TV and radio show. The steps he took to build brand name is good. He should do more by calling on press while his company cleaning the crime scene. So they can be on news and newspaper that ...

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