Chiplun is a small town on the Mumbai - Goa highway in India.

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Chiplun is a small town on the Mumbai - Goa highway in India. (NH 17). It is about 250 km south of Mumbai. It is situated at the foothills of Sahyadri Mountains in Ratnagiri district and known as Parashuram Bhumi. The city lies on the banks of the river Vashishti. To the east of the city lies the Western Ghats. To the west lies Guhagar Beach, about 50kms. Nearby town is Khed with 52 villages. In-all in Ratnagiri there are 500 villages.

Transportation:

The region is hilly and the city is situated in a valley. Since the city is situated in the valley and though it is on the National Highway 17 most of the villages in the interior parts of Chiplun do not have proper pucca roads. It is basically an industrial town. Small scale industries are also present. The industries are mostly pharmaceutical and chemical. There are a number of people from the villages who work in these industries and travel a large distance from their village to the industrial belt of MIDC.

The main transportation means for the populous in Chiplun is the State Transport buses which has a very low frequency in the interior parts of the town and mostly operates three times a day and are mostly used for travelling for both shorter and longer distances like from one taluka to other. The regular users of the S.T. buses are school students of far away villages and employees of the industries located in the indutrial belt of MIDC.

The villagers for relatively shorter distances also use other means like auto-rickshaws. There are also people using cycles and motorbikes for small distance travel. For shorter distances there is a huge amount of people who use neither of the means of transportation but prefer walking. This category includes people like farmers, school students of nearby villages who can be prospective buyers for cycles.

It is also an important stop on the Konkan Railway.
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Population:

Chiplun has a total number of 167 villages with an approximate population of 15,000. With such a huge population and that too most of the population does not have its own vehicles, hence there is a huge untapped potential market for bicycle.

Literacy:

The literacy rate in the Chiplun taluka is 65.13%. With such a medium literacy rate we can plan on spending considerable amount on promotion through newspapers, hoardings etc.

Occupation:

A large amount of population is involved in farming as the principle occupation. As the farms are located at far ...

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