Chiplun is a small town on the Mumbai - Goa highway in India.
MARKET INFORMATION
Chiplun is a small town on the Mumbai - Goa highway in India. (NH 17). It is about 250 km south of Mumbai. It is situated at the foothills of Sahyadri Mountains in Ratnagiri district and known as Parashuram Bhumi. The city lies on the banks of the river Vashishti. To the east of the city lies the Western Ghats. To the west lies Guhagar Beach, about 50kms. Nearby town is Khed with 52 villages. In-all in Ratnagiri there are 500 villages.
Transportation:
The region is hilly and the city is situated in a valley. Since the city is situated in the valley and though it is on the National Highway 17 most of the villages in the interior parts of Chiplun do not have proper pucca roads. It is basically an industrial town. Small scale industries are also present. The industries are mostly pharmaceutical and chemical. There are a number of people from the villages who work in these industries and travel a large distance from their village to the industrial belt of MIDC.
The main transportation means for the populous in Chiplun is the State Transport buses which has a very low frequency in the interior parts of the town and mostly operates three times a day and are mostly used for travelling for both shorter and longer distances like from one taluka to other. The regular users of the S.T. buses are school students of far away villages and employees of the industries located in the indutrial belt of MIDC.
The villagers for relatively shorter distances also use other means like auto-rickshaws. There are also people using cycles and motorbikes for small distance travel. For shorter distances there is a huge amount of people who use neither of the means of transportation but prefer walking. This category includes people like farmers, school students of nearby villages who can be prospective buyers for cycles.
It is also an important stop on the Konkan Railway.
Population:
Chiplun has a total number of 167 villages with an approximate population of 15,000. With such a huge population and that too most of the population does not have its own vehicles, hence there is a huge untapped potential market for bicycle.
Literacy:
The literacy rate in the Chiplun taluka is 65.13%. With such a medium literacy rate we can plan on spending considerable amount on promotion through newspapers, hoardings etc.
Occupation:
A large amount of population is involved in farming as the principle occupation. As the farms are located at far ...
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Population:
Chiplun has a total number of 167 villages with an approximate population of 15,000. With such a huge population and that too most of the population does not have its own vehicles, hence there is a huge untapped potential market for bicycle.
Literacy:
The literacy rate in the Chiplun taluka is 65.13%. With such a medium literacy rate we can plan on spending considerable amount on promotion through newspapers, hoardings etc.
Occupation:
A large amount of population is involved in farming as the principle occupation. As the farms are located at far off places from the main residential area of the village the farmers can be targeted as our potential customers for cycles. Also a considerable amount of people work in the industrial area which has employees from many villages of the Chiplun taluka. These workers can also be our target market as travel distances of 4-5 km walking all the way to the industries from their village and back.
Per Capita Income:
The per capita income is Rs.2,312 in Chiplun. Hence the consumers in Chiplun have the buying power for our product.
Climate and Crops:
Region has extreme climate, cold in winter, very hot in summer and very wet. Winter temperatures dip to about 10 C at night. Summer days are extremely hot (above 38 C). The rainy season - the monsoons last from June until October.
In Chiplun the most widely cultivated crop is rice. It is the main crop for most of the marginal farmers. Among fruits grown are alphanso mangoes and jackfruit. Some parts of villages are also involved in horticulture.
Fairs and Festivals:
The most widely celebrated festival in Chiplun is Ganesh Chaturthi a 11-day Hindu festival to pay obeisance to the Elephant God, Ganesh. Also Diwali is celebrated with great pomp. These two festivals witness shopping spree among the villagers. Also shopping takes place on a large scale during the harvesting season of March to June. Apart from this there are also Jatras and Dindis which take place in the villages.
Media and Communication:
Radio is the most widely used media. Also a considerable amount of pople own television sets and apart from doordarshan cable connection is widely available in Chiplun.
The main language spoken is Marathi although almost all the people can speak Hindi. Spoken English is a rarity in Chiplun although quite a few people can read the language. The various newspapers available in Chiplun are - dailies like Navkonkan, Ratnabhoomi, Ratnagiri Times, Sagar (Chiplun) and weeklies like - Smanta, Aarsa, Kisansad, Satyashodhak, Balvant, Eakta Sangram (Chiplun), Konkanraja (Dapoli).
The city boasts of a sole theatre - Padma Theatre.
Commercial:
Since the city is on a major National Highway, there are adequate accommodations, including hotels, motels and lodges. There is also a five star hotel - Taj Riverview Lodge. It is also a junction for those travelling to the Enron (Dhabol) Power Project. It is also an important junction linking the western coast to the interior parts of Maharashtra.
Tourist Places:
Chiplun boasts of a 700 years old Parshuram Temple which is a major tourist attraction. There is a museum named as Walavalkar Shivaji Museum. Located around 55 km from Chiplun, Guhagar beach is a virgin and unspoilt beach, lapped by the waters of the Arabian Sea. A majo monsoon attraction is the Sawatsada Waterfall 2 km away from Chiplun city.
Education:
It also has an engineering college: Rajaram Shind College of Engineering, affiliated to the University of Mumbai. There a number of Marathi medium schools and also a couple of English medium schools in Chiplun including a Convent school.
Following is the list of all the villages in Chiplun.
C H I P L U N
Adare
Agarwadi
Agave
Akale
Akuskhannagar
Ambatkhol
Ambere Bk.
Ambitgaon
Anari
Asurde
Bamnoli
Bhile
Bhom
Bhivali
Borgaon
Chinchghari
Chiveli
Dadar
Dahivali Bk
Dahivali Kh
Dalvatne
Dervan
Dervan Kh
Dalvatne
Dervan
Dervan Kh
Devkherki
Devpat
Dhakmoli
Dhamanvane
Dhamelikond
Dhokravali
Donavali
Dugave
Durgwadi
Durgwadi Kh
Gane
Ganeshpur
Gangrai
Ghavalwadi
Gondhale
Govalkot
Gudhe
Gulavane
Hadkani
Hanumangaon
Johagaon
Kadwad
Kalambaste
Kalambat
Kalavande
Kalkavande
Kalkavane
Kalmundi
Kaluste
Kamathe
Kamathe Kh
Kanhe
Kapare
Kapsal
Karambvane
Karjikar Mohalla
Kasarwadi
Katalwadi
Katroli
Kaundhar Tamhane
Kere
Ketki
Khadpoli
Khandat
Khandotri
Kharavate
Kherdi
Khershet
Khopad
Kokare
Kolkewadi
Kond Fansavane
Kondhe
Kondmala
Kosabi
Kudap
Kumbhari
Kumbharwadi
Kushiwadi
Kutare
Lonari Bandar
Majare (Goval)
Majar Kaundhar
Majarekashi
Maldoli
Malghar
Mandavkhari
Mandhaki
Mandhaki Kh.
Manjutri
Marg Tamhane
Marg Tamhane Kh.
Mirjoli
Mirvane
Moravane
Moravane Bk
Mundhe Chiplun
Mundhe Savarda
Murtavade
Nagave
Nandgaon
Nandgaon Kh
Nandivase
Naradkherki
Nayashi
Nirbade
Nirval
Nivali
Omali
Owali
Pachad
Pali
Palvan
Pathardi
Pathe
Pedhambe
Pedhe
Padhe Parsuram
Phurus
Pilavai Savarda
Pilavali velamb
Pimpli Bk
Pimpli Kh
Pophali
Pophali Bk
Posare
Radhnagar
Rampur
Raulgaon
Rehele Bhagadi
Riktoti
Savarde
Savarde Kh
Shiral
Shirgan
Shirvali
Swayamdev
Talavade
Talegaon
Talsar
Tamhanmala
Tanali
Terev
Terav Bk
Tivadi
Tiware
Tondali
Turambao
Ubhale
Uktad
Umroli
Vahal
Vaijee
Vareli
Veer
Vehele
Waderu
Waghivare
Walop
Waloti
Yegaon
Industrial Opportunities
In Ratnagiri district industry groups having good potential for expansion are:
* Cotton Textiles;
* Woolen Textiles;
* Rubber, Plastics, Petroleum & Coal Products;
* Chemical & Chemical Products;
* Basic Metals & Alloys;
* Metal Products
* Non-electrical Machinery;
* Electrical Machinery;
* Transport Equipment; and
* Electricity.
* Storage and Warehousing;
* Machinery, Machine Tools and Parts except Electrical Machinery;
The district is rich in horticulture and horticulture-based industries have promising prospects. Specific industries having scope in the district are Fruit Canning, Fruit processing, Rice Mills, Starch, Cosmetics, Feed-Stock, Fisheries, Rubber Products, Coir, Basic Drugs, Confectionery, Paper and Paper Board, Sago, Processing of Spices, Paints and Varnishes, Decorticating of Cashew Seeds, Cashew Kernel Oil, Potato seeds, Fish Meal, Saw Mills, Craft Building, Nira, Arecanut Powder, Refractories, Glass Slag and Tourism.
Development of Industrial units in MIDC Industrial Area in the district as on 31-3-93.
No. of Areas:
Major
4
Mini
5
Growth Centre
3
Industries Set up
No
016
Investment (Rs. mln)
2519.8
Employment
6190
Incentives
Category of Incentive
Talukas eligible
Group C
Ratnagiri
Group D
Chiplun, Dapoli, Guhagar.
Group D+
Khed, Lanja, Mandangad, Rajapur, Sangameshwar.
Fisheries
Coastline
Kms.
67 Kms.
Production
Tonnes
53,254 Tonnes
Medical Facilities
Hospitals
34
Primary Health Centres
67
Sub Centres
374
Dispensaries
69
Educational Facilities
Primary Schools
2,539
Secondary Schools
212
Higher Secondary Schools
28
Colleges
5
Industrial Technical Instt.
7
Engineering Colleges
NIL
No. of Plots:
Developed
268
Alloted
145
Available
23
**Includes provisionally registered SSIs.
* Combined figure of Ratnagiri & Sindudurg.
Source :
i) Directorate of Economics & Statistics;
ii) Economic Survey of Maharashtra 1993-94;
iii) Growth Centres in Maharashtra-Industrial Opportunities and challenges, MEDC