Matt Kelly A Block
Coca Cola and the Marketing Model
Coca Coal And the Football League
- The marketing objective at this point in time is to make the brand truly local by using a bespoke marketing campaign. They are planning to do this by advertising in the football leagues. The 7m-sponsorship deal will target the fans of all 72 football teams in the league. They are trying to show the fans that coca cola is supporting them and their team.
- Coca cola have used various types of information to decide on there objective. One of the main factors was that coca cola believe if they can get football fans to become as loyal to them as they are to there teams they will have a large loyal customer base. Coca cola will also benefit from being able to sell coke at the ground as well as advertising on TV and on merchandise that is linked closely to football.
- There are various advantages and disadvantage with this form of marketing. An advantage is that football is a global market and people watch the British league from all over the world so this will give coca cola worldwide advertising. They will also hopefully benefit from loyalty from the football fans and even when the sponsorship is over the fans will continue to drink coke. There are a view disadvantages with this campaign such as they have created many different versions of there logo to try and make each club feel individual but this may damage the company mage by making people not sure which symbol is correct and people may think that the coke is different or has changed.