Communication Analysis

Step 1: Part A: Advertisement message: DNA design

“Brand adds margin. In a world that seems to have declared war on profitability, brand is one of the few ways to secure increased margin.” This advertisement message is print Advertisement from Marketing Magazine.

Part B:

I would want to explain that this message is an advertisement message from DNA design, is the leading brand and communications agencies in New Zealand, which located in Auckland and Wellington. The company also illustrates their clients such as All Black, Trilogy, St John, UDC, Telecom, Puke Ariki, Yellow Pages and Markicart.   I would also want to explain who received this message and their target audiences. A message and layout of the print ad might also illustrate the values and as well as the meanings that they try to communicate their services. The purpose of this message is to educate their target audiences that brand and identity management is the possible solution to gain high market share and increased profit margin in the high competitive business environment.

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Part C: 

The message of this advertisement is “Brand adds margin: In a world that seems to have declared war on profitability, brand is one of the few ways to secure increased margin.” The receivers of this message might be an organization that interested on improving their brand image. The target audiences or receivers might understand that the decreased in market share and profit margins can be improve by the management of brand and identity. By this understanding DNA design can provide the solutions, for example, the redesign of logos, develop brand strategy and develop alternative channel of communication and ...

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