Disney Assignment-The cultural differences between USA, France and Japan

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The cultural differences between USA, France and Japan are evident throughout both Hofstede’s and Trompenaars’ dimensions. With regard to Hofstede, USA has a high IDV ranking, an average MAS ranking, a low PDI, and a low UAI ranking with relation to France and Japan. USA’s IDV ranking is the highest among the others involved in Disney’s multinational project and this results in US being the most individualistic nation where people hold very loose bonds among themselves; whereas Japan holds the lowest IDV ranking and is a collectivist society where people are integrated into groups. When examining these countries with regards to MAS ranking, Japan outruns both US and France by far. Judging by that ranking Japan places a greater importance on gender differentiation than U.S, while women in France may hold similar values to those in US and Japan the level of difference between their assertiveness and competitiveness and that of men is less than in masculine countries. France has the highest PDI ranking making it very unequal in terms of societal classes and organizations; whereas Japan is relatively average and U.S ranks the lowest making it a nation with a stable cultural environment in which interaction between power levels is not only permitted but encouraged. In terms of UAI ranking, Japan rates the highest and is a society that appreciates a structured environment with strict rules and guidelines whereas US has the lowest UAI among the three countries and as a nation it has a greater lever of tolerance for a variety of ideas and beliefs than France and Japan, respectively.

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With regard to Trompenaars’ dimensions France and Japan are both particularistic and communitarian countries, whereas USA is more universalistic and individualistic. However USA and France have other attributes such as being emotional, specific and achievement-oriented when Japan is neutral and focuses on diffusion and ascription.

Some of the problems faced by Disney related to the above cultural differences occurred upon the openings of parks in the above countries. When Disney opened a park in Japan it turned out that the lines for the rides had to be redesigned due to the proximity of people waiting in line to those ...

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