• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

eBay Strategic Audit. The paper examines the diverse strategies implemented by this organization in its business processes. The paper appropriately follows the pattern adopted for strategic audit and discusses about the three types of analysis, the SFAS

Extracts from this document...


Running Head: GLOBAL STRATEGIC MANAGEMENT Strategic Audit Abstract The given research paper deals with the strategic audit for EBay organization. The paper examines the diverse strategies implemented by this organization in its business processes. The paper appropriately follows the pattern adopted for strategic audit and discusses about the three types of analysis, the SFAS (Strategic Factor Analysis Strategy), IFAS (Internal Factor Analysis Strategy) and EFAS (External Factor Analysis Strategy). These analyses are based upon the examination of the internal & external environments of the organization. Subsequently, the paper investigates certain strategic alternatives to resolve the problems of the organization after studying the various factors. Ultimately, it discuses about the implementation of these alternatives and the subsequent evaluation & control processes. The paper is based on authentic data and incorporates current facts, figures & ratios collected from consistent sources. Introduction eBay, Inc. was established in 1995 and has its headquarters in California. The organization in association with its subsidiaries provides online markets for the sale of various products and services. The organization has a significant presence in major business locations all around the world. eBay has categorized its business operations in three major divisions- Marketplaces, Payments and Communications. (eBay- Company Profile, 2008) In the Marketplaces segment, eBay offers online commerce platforms where buyers as well as the sellers are able to interact and trade with each other. ...read more.


These include: * The constantly changing lifestyles of people around the world offer huge potential for the company. * By acquiring Yahoo.com, eBay has a huge market segment to serve. * The constant international expansion will lead to increased revenues and high profitability. * Increasing use of the internet in various parts of the world provides immense opportunity to the company for expanding its business. * Current markets of the company are still offering huge opportunities due to constant developments in the information technology. Threats: eBay works in a volatile business environment and hence has to deal with certain threats. * Attack by illegal practices is a major threat for the company. * There is a constant increase in the number of online auction sites which serve as major competitors for the company. * eBay's major competitor Amazon.com is growing at a phenomenal pace. * The number of online stores has increased significantly. Environmental Sectors: Economic Factors- * Globalization has emerged as a major trend to follow for various business organizations as the global economy has become fully integrated and trade barriers continue to diminish. * With constant recovery in economies all over the world, online business segment is expected to grow at a fair pace. * The role of Information technology in monetary transactions is making a significant impact on the routine lives of the people in all the nations. ...read more.


eBay should invest in new & profitable market and explore the segments which are still unexplored. At present, the company is in a strong position and there are no major reasons for it to pursue the stability option. However, it needs to ensure that the new segments adapt well and integrate successfully with the existing operations. It also needs to adopt a flexible approach about various other alternatives as the business environment is changing on a regular basis. Implementation The company is required to follow a logical & coherent approach for the implementation of its strategies. * Adequate amount of research-work is needed to be done before undertaking new investments. * Development of a growth-oriented culture is essential for successful implementation of the strategies. * The top management should play a pivotal role in the implementation process. * Constant review of this implementation process is necessary to recognize any obstacle in the initial stages. Evaluation and Control The fundamental objective of strategic evaluation is to assess the effectiveness & significance of strategy in achieving organizational objectives. In fact, the strategic evaluation and control is defined as the process of determining the effectiveness of a specific strategy in achieving the organizational objectives and the subsequent corrective action as per the demand of the situation. eBay needs to control the extent of illegal practices in its operations. At the same time, sophisticated systems need to be installed for minimizing the errors caused due to technology failures. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. External analysis for Tesco's

    weakened by new trends, such as the way small chains of convenience stores are emerging in the industry. In this case Tesco, Asda and Sainsbury's are trying to acquire existing small-scale operations and opening Metro and Express stores in local towns and city centres Ritz (2005).

  2. LVMH: Strategic Integration and Expanding Brand Dominance in Asia. We will suggest our recommendations ...

    the market has a great potential of development and the consumers' behavior has been changing. Why did we choose Asia? Because this market is the answer of our question of how to double profit in five years. Asia is the key element of our strategy.

  1. Looking at the market potential and the new strategies adopted by Haldiram.

    Page 1 BUSINESS SECTOR The business sector whish the company deals in is the FMCG SECTOR AND RESTRAUNTS. Also, are basically into the FOOD PROCESSING INDUSTRY in which they deal with all kinds of products such as savory snacks, sweetmeat, etc.

  2. This paper focuses on analysis of Virtual Vineyards (VV)'s online successful experiences.

    In addition, as a new electronic market, Virtual Vineyards permit suppliers and buyers to interact, discover and transact for products. The one of dominant forces why Virtual Vineyards has done successfully is delivering upper-value to end-users, wine purchasers. Its Web site is not only selling premium wines--scarce and hard-to-find vintages that can deliver upper value to customers.

  1. Aldi - Business Analysis

    Aldi eliminates some of the 'extras' found at other grocery stores, eg fancy displays, check cashing etc. - Aldi uses a rental cart system which allows minimum staffing, and keeps the parking lot clean and uncluttered - Aldi uses very little advertising, as compared to their competitors.

  2. Tesco's Strategic management

    Other barriers include economies of scale and differentiation (in the provision of products or services with a higher perceived value than the competition) achieved by Tesco and Asda seen in their aggressive operational tactics in product development, promotional activity and better distribution.

  1. This research paper acknowledges Small and Medium Sized Enterprise (SME) of Yorkshire and Humberside.

    (Vassilios P. Valsamakis, Linda G. Sprague) The role of customer relationship in the growth of small- to - medium sized manufactures. Kwaku Appiah-Adu, Satyendra Singh) Customer orientation and performance: a study of SMEs'. Author Jay and Ria, argues here that, a firms ability to think beyond the present (anticipation), to think for the customer (innovation)

  2. There are many methods of analysing strategic management, such as the PESTLE analysis and ...

    Its economies of scale is unlikely to be achieved by other new entrants. The extensive experience within the industry allows it to have relatively more certainty when introducing new products. However, this does not mean that Microsoft is in the absolute safe boat.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work