Business Plan
RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Number of pages including this one: 68 pages Word Count: 6,274 words EXECUTIVE SUMMARY Located in the Viet-Sing Industrial Park (Binh Duong Province) with a total area of 1,000 square meters, "2 IN 1 ORAL SOLUTION CO. LTD." will commence operations in July 2007. Being part of the dramatically growing oral hygiene industry in Vietnam, our company manufactures the unprecedented "2 in 1 toothbrush", which is a highly convenient and premium-quality combination of toothbrush and toothpaste into one single product, thus providing customer with an integrated oral hygiene solution. Distinct opportunity exists for our "2 in 1 toothbrush" due to the increasing need for convenience among consumers, especially travelers and office workers; the increasing awareness of life quality, health and personal care; the existence of market gap and strong market growth. "2 in 1 toothbrush" consists of 3 components: a complete toothbrush, a rubber toothpaste tube and a toothbrush cap, fitting nicely with one another. Our company offers two types of toothbrush catering for customers' short-term and long-term needs of our product: NORMAL TOOTHBRUSH, which is priced at 10,000VND / unit and can be used in a maximum of 2 weeks,
McDonalds - dissertationt
CHAPTER 1: INTRODUCTION This chapter will give the reader a clear statement of the research question and the problem statement that will be addressed in this research. Moreover, the background information on definitions of key terms and the chosen organisation will be presented. Finally, the 'route map' will be illustrated in order to guide the reader to the rest of the report. .1 Consumer behaviour Referring to Solomon (2006, p.27) consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, idea or experiences. Consumer behaviour focuses on how individuals make decisions to spend their available resources on consumption related items. That includes what they buy, why they buy, when they buy, where they buy it, how often they buy it how often they use it, how they evaluate it after they purchase and the impact of such evaluations on future purchases, and how they dispose it. Schiffman and Kanuk (2004, p.8) 1.1.2 Consumer attitudes According to Ajzen (1998) the attitudes are the first determinant of behaviour intention. In consumer behaviour context attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect of a given object. There is a general agreement that attitudes are learned. This means that attitudes relevant to purchase behaviour are
This paper gives a broad description of an auditing profession and all matters that are connected with this area.
Introduction This paper gives a broad description of an auditing profession and all matters that are connected with this area. The first chapter concerns Polish auditing regulations. It focuses also on conditions that must be fulfilled to perform auditing profession in Poland. In the next three theoretic chapters it discusses types of auditing, internal control system and its importance for the company and relations between internal and external auditing. The fifth chapter is a description of an auditing process conducted in an inventory and warehousing cycle. The last chapter concerns professional ethics of an auditor, which is one of the most important fields of the reliable auditing. Chapter 1. Audit profession in Poland .1 Law regulations Accounting and auditing profession in Poland are performed in compliance with accounting law which came to daylight in 1995 and was further modificated. The most recent changes came to daylight on January 1, 2002. Not only does the law state accounting rules but also describes required course of action whilst auditing financial statements. Following categories of business entities are involved in the statutory audit of year financial statements: . Holdings 2. Banks and insurance companies 3. Entities emitting public securities, including pension and investing funds 4. Joint-stock companies 5. Other entities with staff of 50
research method learning journal
Learning Journal Learning Style Before I can proceed with a critical evaluation of my skills development, it is imperative I reflect on and determine my predominant learning style. I have used Kolb's et al (1984) Learning Style Inventory (LSI) theory and the Myers-Briggs Type Indicator (MBTI) theory (1998) in order to evaluate my learning styles and abilities. 'Appendix 1' illustrates my results of these self-completion tests. Kolb's learning style model is illustrated in 'Appendix 2' The LSI is simply an indication to how I view myself as a learner (Kolb et al, 1984). The inventory showed I have a main orientation towards Active Experimentation (AE), illustrated in 'Appendix 3 '. The characteristics of this style suggest I focus on influencing people, am good at getting tasks accomplished and that I value having an impact and influence on the environment. The combination scores from this inventory describe my learning style more accurately since everybody's style is a combination of the four learning modes (Kolb et al, 1984). These scores, shown in the grid in 'Appendix 4', suggest I have an Accommodative learning style that emphasises AE and Concrete Experience (CE). The greatest strength of this style is explained by Kolb et al (1984) in that it involves 'doing things' by seeking involvement in new experiences and being adaptable to changing situations. Kolb et al
Entrepreneurs and entrepreneurial behaviour
Entrepreneurs and entrepreneurial behaviour This week we have been introduced to the topic of social entrepreneurship through the case study of Mildmay Mission Hospital, and by applying this to three different topics within entrepreneurship, namely; it's economic role, traits and competencies (the individual) and the managerial behaviour. From the knowledge gained through thorough research and in-class discussion, we will now present our understanding of the topic matter in the following order: 1. Introduction 2. Economic role 3. The individual: traits and competencies 4. Managerial behaviour 5. Conclusion 6. References .Introduction There is a common understanding that entrepreneurs in general can be stereotyped, however all entrepreneurs are different, and subsequently the reasons for why they initially start their businesses is unique to each of these individuals. Due to this it does not exist any valid general agreement on what the definition of what an entrepreneur is (Carter S. Jones-Evens D. 2006, p. 156) Likewise, there exists multiple differences within social entrepreneurs. What is clear, however, is that social entrepreneurs differ from other entrepreneurs in their mission of creating superior social value for their clients (Mort et al., 2003 cited in Burns P, 2007, p. 454). In today's society, the common consensus of improving the world through
Transport Economics
Applied Economics and Marketing for Managers Assignment Part B 07235569 0/6/2008 Table of Contents Table of Contents 2 Abstract 3 Comparison of Financial Appraisal and Cost Benefit Analysis 3 Application of Cost Benefit Analysis on Metro Rail System set up in New Delhi 5 Financial Costs and Benefits of the Metro 7 Identification of Economic Benefits and Costs of Metro 10 Reference 12 Appendix 13 Stakeholder Analysis 13 Abstract Governments and private business houses have different objectives to achieve. Hence the approach to appraise the expenditure is different. Financial Appraisal and Cost Benefit Analysis are few techniques used by governments and private sector companies. Private sector companies look at the financial aspect of business, which are the profit, return on investment, net present value etc. State owned enterprise will also look at the society as well, along with the financial aspects. There are many projects that are done in public-private sector partnerships. The rationale behind any project could depend on many factors such as political, social, economic, environmental, technological etc. Transport is one such area where both private and public sector companies are interested. To identify the difference between the approaches that governments and private sectors companies we need to define Cost Benefit Analysis and Financial appraisal.
Indian Oil
ECONOMICES IV INDIAN OIL CORPORATION LIMITED TOPIC: "USING THE MICRO-MACRO ANALYSIS MODELS DEVELOPED IN THIS UNIT, CONDUCTING THE ENVIRONMENATAL ANALYSIS OF BUSINESS AND SUGGESTING THE COMPETITIVE STRATEGY TO COVER THE NEXT FOUR YEARS" BY SARABPREET SINGH STUDENT ID: 10015393 Executive Summary Indian Oil Corporation Limited (IndianOil) is the largest producer of oil and natural gas in India. IndianOil was formed in1964 through the merger of the Indian Oil Company and Indian Refiners Ltd. IndianOil is highest ranked company in the Fortune 'Global 500'and 21st largest petroleum company in the world . IndianOil is widening the horizons with international investments like Indian Oil (Mauritius) Ltd and subsidiary, Lanka IOC ltd. The economic environment for the company is favourable for the IndianOil. This project is the micro and macro analysis of the company's economic structure .The company has the oligopoly structure as the products are almost homogeneous and entry of the new competitor is limited. Macro-economic factors are affecting the business including the international market for the crude oil and policies of the Organization of Petroleum Exporting Countries (OPEC). TABLE OF CONTENTS Abstract........................................................................................2
Case study Starbucks
Table of content TABLE OF CONTENT 2 INTRODUCTION 3 A SWOT ANALYSIS OF STARBUCKS 4 Strengths 4 Weaknesses 6 Opportunities 7 Threats 8 BCG MATRIX 9 ANALYSIS OF STARBUCKS USING THE BCG MATRIX 10 ATTACHMENT 13 BIBLIOGRAPHY 14 SOLEMN DECLARATION 15 Introduction Starbucks is a famous coffeehouse. Until the mid-1980's it was only a provider of coffee to fine restaurants. Thereafter Howard Schultz, director of Starbucks' retail operations and marketing, was impressed by the popularity of coffeehouses while visiting in Milan, Italy and hewhile he was in Europe envisioned creating a similar experience for the United States1. His idea was born. He wanted to bring the coffee bar culture to the Americans. So Starbucks began opening coffeehouses in the United States andstarted to realise his idea and so created a new trend. StarbucksThe secret to success is not only to not only sell high quality coffee, butbut also to deliver a greatsell an experience for the consumer. Today Starbucks has about 20 million customers each week in about 5500 coffee houses all over the world2. While haunting to increase sales more and more, Starbucks createdhas got a special growth strategy to increase sales. They open manya lot of stores in a very short period of time,period, expand the food menuing numerous food offerings and open stores inalso getting into new marketssegments, i.e.for
Business Environment
Contents Page 3 - Appendix Page 10 - Issues Currently Affecting the Business Page 16 - Bibliography Page 17 - End Notes a) Appendix This paper will analyse the current issues and trends in the external business environment. An online business dictionary defines the business environment as: "Conditions, entities, events, and factors surrounding an organization which influence its activities and choices, and determine its opportunities and risks, also called operating environment." i In any organization, manager's decisions will be affected by the current issues and trends in the business environment. It is crucial for manager's to consider these issues and trends in order to make successful choices for their organization. The business environment of the United Kingdom can change in many instances. Change can take place in competition laws, global warming, taxation and inflation for example. These changes can be analysed and classified using the PESTEL framework which differentiate between political, environmental, social, technological and legal topics. The external environment also includes possible competitors to the business. (OUP, 2008). In order to produce a report that will analyse the current external business environment, the PESTEL framework shall be followed in order to visualise any issues that may affect the hypothetical firm of choice producing a
The Auditing Process - Applied.
The Auditing Process - Applied Abstract The traditional audit or assurance process associated with the assessment of financial records has diffused into other professions. In essence, auditing functions carried out by Road Authorities shares a number of similarities to that used by a traditional external auditor. The differences between the traditional audit and a road safety audit lies in the nature of the audit process. Introduction Traditionally, the audit process was linked to the checking of financial accounting records and reports. Over the past decade, however, road authorities have also adopted an audit function to increase the safety of road users. The objectives of the audit determine the nature of the audit process and the criteria used by an auditor to form and express an opinion. The Diffusion of the Audit Process Across Professions Malcolm Bulpitt developed roadway audits in the United Kingdom in the 1980s1. Road Safety Audits were introduced in the State of New South Wales, Australia, in 1990, when the audit of the Pacific Highway used specially prepared checklists2. In 1994, the Austroads guide Road Safety Audit was published3. A Road Safety Audit (RSA) as defined by Austroads is: A formal examination of an existing or future road or traffic project, or any project that interacts with road users, in which an independent, qualified examiner looks