Class: Bachelor of Business Administration MARKETING MANAGEMENT Outline and critically evaluate the ways an organization may differentiate their product to achieve a sustainable competitive advantages. Illustrate your answers with exampl Submitted in partial fulfillment of the requirements for the degree of BA (Honors) Business Studies BA (Honors) Business Administration Bolton Business School The University of Bolton Course / Programme: BA (Hons) Business Administration Module: Marketing Management (MKT3001DL) Assignment Number: One of Two (50% of final mark) Assignment Title: Report - Differentiation Assignment Length: 2500 Words TABLE OF CONTENT Abstract Introduction Definition of Differentiation Differentiation Variables . Product Differentiation * Definition * Ways of Product Differentiation * Examples 2. Service Differentiation * Service Differentiation * Ways of Service Differentiation * Examples 3. Personnel Differentiation * Personnel Differentiation * Ways of Personnel Differentiation * Examples 4. Channel Differentiation * Channel Differentiation * Ways of Channel Differentiation * Examples 5. Image Differentiation * Image Differentiation * Ways of Image Differentiation * Examples Conclusion References Further reading ABSTRACT In competitive market, the competitors always appear and
Using a LEPESTC analysis, undertake a detailed examination of the current nature of the business environment of a specific firm or industry. Lloyds TSB Group is a leading UK based financial services group, offering a wide range of banking and financial services in UK and in some other overseas locations. The group is headquartered in Graham Street, London and employees 80,000 employees. The group recorded revenue of £19,673 million in the fiscal year ending December 2006, a decrease of 13.4 % over 2005. The net profit was £2,803 million in the fiscal year 2006 an increase of 12.4% over 2005. The origin of Lloyds Bank, stretch back to 1765, when John Taylor and Sampson Lloyd set up a private banking business in Birmingham, England. Later in 1865, the partnership changed to a join stock company, naming itself Lloyds Banking Company Limited. Where as TSB has a long history, in 1810, the reverend Henry Duncan of Ruthwell set up a bank to help his poorest parishioners. It was such a popular scheme that by 1818 there were 465 saving banks in Britain. In 1995, the merger between TSB and Lloyds Bank formed Lloyds TSB Group PLC. They were one of the largest forces in domestic banking. The TSB and Lloyds Bank branches were re branded in Lloyds TSB in June 1999. LEPESTC analysis Legal The legal factor that Lloyds TSB has to undertake is keeping customer detail secure and up to
Assess the extent to which UK Governments have successfully controlled inflation in recent years.
Assess the extent to which UK Governments have successfully controlled inflation in recent years The aim of the Government has always been to keep inflation low whilst maintaining low unemployment and high growth. Over recent years (roughly 1990 to 2003), there has been a dramatic change in the level of inflation, ranging from about 9.5% to 2%, a huge change in terms of inflation. As can be seen by the graph below, before 1993, the UK has suffered large levels of inflation. In the 1980s, a change in the interest rate was the primary way to influence inflation. For example if expenditure (aggregate demand) is too high, inflation is high and the government reacts by increasing interest rates. However this had a bad effect in the short run in 1988, as mortgage repayment, resulting in a higher Retail Price Index. This increase of inflation then caused wage price spiralling, and inflation grew higher then ever. In order to overcome these high inflation rates, monetary policies were used. For a brief period, the government turned to the exchange rate as a means to control inflation and in 1990, the UK entered the European Exchange Rate Mechanism (ERM). Monetary policy had to be set to ensure that the pound did not strengthen or weaken by more than a certain amount against other currencies in the system. Unfortunately differences in economic conditions across Europe forced England
Evaluate the macroeconomic and structural effects of overseas investment during the period 1870-1913
Evaluate the macroeconomic and structural effects of overseas investment during the period 1870-1913 During the period 1870-1913, net foreign investment averaged 4.3% of GDP, implying (gross) overseas investment was larger. This capital outflow was higher and sustained longer than investment previously (e.g. 2.8% in the 1860s). Overseas investment gave rise to various macroeconomic effects. Investment in the most profitable projects may have maximised national income and welfare in the short term. The income generated from overseas investment altered the UK's balance trade and balance of payments, perhaps causing the exchange rate to rise. Overseas investment may have reduced foreign producers' prices, improving the UK's terms of trade. Linked to these macroeconomic changes, structural effects also arose. Excessive overseas investment may have led to the UK's relative economic decline up to today. Insufficient domestic investment could have resulted in a failure to develop new industries with the potential of greater growth and income. The worsening balance of trade perhaps discouraged firms from innovating, further weakening industry. Over-dependence on services may have turned the UK into a rentier economy. According to Davis and Huttenback, investment funds flowed to the projects paying the highest returns, allowing for risk. In the period 1860-1912, higher safe returns
Student Name Cem Caglar Email [email protected] Registration No 00143728B To be marked by Sadie Shinkins a) Define what is meant by a project? Why has project based work become a popular method of organising work within organisations? Project can briefly be described as a way of organising the work which will be undertaken to achieve specific goals or tasks. Project helps to keep work being tracked and to make some assumptions about date, cost etc. which are relevant to the project itself. Project based work has become important because, project is a process of selection and reduction of the ideas and perspectives of the people who are involved into a set of clearly defined objectives, key success criteria and evaluated risks. With a project based work we can surely consider and find answers to our questions like; is there other alternatives, reaction to the solution, which will benefit at the end of it, what is it worth to owners or to others to have the need satisfied, etc... Because of the reasons I've mentioned above, project planning has become a popular method in organising work within organisations in order to achieve and reach their targets. b) Discuss what motivates organisations to undertake projects in the public and private sectors - illustrating with examples of actual projects. Undertaking projects in the public and private sectors helps both
Robert Mc Farlane (604m3682) 8 April 2005 Tutor: Kate Tut Time: Friday 10:30 Essay The Transatlantic Slave Trade Plagiarism Declaration . I am thoroughly familiar with both the university's policy and this department's guidelines on plagiarism. 2. I know that copying directly from either printed or electronic sources and using this material in assignments without proper referencing is dishonest, and that it is also wrong to use another student's work and pretend that it is my own. 3. I have not allowed, and will not allow, anyone to copy my work with the intention of passing it off as his/her own work. 4. This assignment is my own work. 5. I am fully aware that departments compile a register of plagiarism offenders, and that this is circulated throughout the university. 6. I understand that I am liable to lose my DP if I plagiarise. Signature: ................... Date: .................... 368 words. Do the African suppliers of slaves bear as much responsibility for the horrors of the transatlantic slave trade as the European traders? This essay will deal with whether the African suppliers of slaves are as responsible for the horrors of the transatlantic slave trade as the European traders, in working toward a conclusion several avenues will be explored in order to establish whether or not the blame falls evenly.
price elasticity of demand
This essay seeks to demonstrate my understanding of the economic concept of elasticity of demand. I intend to examine two fundamental concepts, supply and demand and in doing so this essay will look at defining and discussing income and cross price elasticity, consider the significant changes of elasticity overtime by using numerical examples and graphs, and finally apply this theory to the construction industry. First and foremost, the theory of supply and demand is one of the essential theories of economics. Supply is the amount of product that a producer is willing and able to pay at a particular price, whereas demand is the amount of product that a buyer is willing and able to buy at a specific price. The model for supply and demand shows the relationship between a product's accessibility and the interest shown in it. Below is a graph demonstrating this: Price elasticity of demand measures the responsiveness of demand to changes in price. It involves comparing the proportional changes in the price with the proportional changes in the quantity demanded. Economists express the relationship between the percentage changes in price and demand in the form of a ratio or coefficient. This is called the price elasticity of demand (PED) and is demonstrated below: PED = % Change In Quantity Demanded % Change In Price It is said that when the demand elasticity is high it
Applied Economics and Marketing for Managers Assignment Part B 07235569 0/6/2008 Table of Contents Table of Contents 2 Abstract 3 Comparison of Financial Appraisal and Cost Benefit Analysis 3 Application of Cost Benefit Analysis on Metro Rail System set up in New Delhi 5 Financial Costs and Benefits of the Metro 7 Identification of Economic Benefits and Costs of Metro 10 Reference 12 Appendix 13 Stakeholder Analysis 13 Abstract Governments and private business houses have different objectives to achieve. Hence the approach to appraise the expenditure is different. Financial Appraisal and Cost Benefit Analysis are few techniques used by governments and private sector companies. Private sector companies look at the financial aspect of business, which are the profit, return on investment, net present value etc. State owned enterprise will also look at the society as well, along with the financial aspects. There are many projects that are done in public-private sector partnerships. The rationale behind any project could depend on many factors such as political, social, economic, environmental, technological etc. Transport is one such area where both private and public sector companies are interested. To identify the difference between the approaches that governments and private sectors companies we need to define Cost Benefit Analysis and Financial appraisal.
Traders, managers and loss aversion in investment banking
This is a critical review of Willman, P., Fenton-O'Creevy, M. P., Nicholson, N. & Soane, E. (2002) "Traders, managers and loss aversion in investment banking: a field study" in Accounting, Organizations and Society, Volume 27, Number 1, pp 85-98. Through thorough analyse of the article, I will look at it from an objective perspective to understand its worth and its limitations. This article was published to highlight the roles in which traders and managers go about their daily task in their working environment. On the surface you would expect a manager to be the leader but in fact it would seem that the traders are usually leading the manager. There is such a degree of autonomy that it is becoming extremely difficult to monitor and regulate the traders. This article presents its findings on how traders and mangers link up in investment banking to avoid losing money and whether this has a detrimental effect on the company pursing profits. The article presents data it collected from 4 leading investment banks with offices in London. The sampled comprised of 118 traders, trader-managers and 10 senior managers. The relevant theory goes back until 1963, what is evident in the findings is there doesn't seem to be a set model that is followed, just lots of ideas. I see the models more as loose boundaries, I don't believe that you can substitute for experience and what was a cause
Use the Edgeworth Box diagram to explain how gains from trade arise. If the outcome of such trade is Pareto Optimal government intervention is unnecessary and undesirable.' Discuss.
Use the Edgeworth Box diagram to explain how gains from trade arise. If the outcome of such trade is Pareto Optimal government intervention is unnecessary and undesirable.' Discuss. In a simple two-consumer economy, there is a possibility that both consumers can end up better off through trade with each other. If we model an economy with only two goods, and a given initial quantity of each of these goods, then we can represent the utility of the two consumers on the same diagram by using the Edgeworth Box model. If we call the consumers Abe and Boris, and a fixed initial quantity of two goods, say 100 bananas and 50 coconuts, and we assume that all the goods are distributed to just Boris and Abe, then we can represent this as follows: This diagram with one of the consumers axes inverted is an Edgeworth Box model. If we are at point X, then we can see that Abe has 20 bananas and 20 coconuts. As all the goods have been distributed, this means that Boris must have 80 bananas and 30 coconuts, and if we read from his axes we can see that this is indeed the case. They could also be at point Y, a different allocation of the goods, or indeed at any other point in the box. Abe and Boris will both have indifference curves, and at any point in the box they will both be on an indifference curve of their own. Now we can see how gains can arise from trade. A person is better off if they