Consumer Behaviour and the Labour Party

MA STRATEGIC MARKETING CUSTOMER DYNAMICS Consumer Behaviour and the Labour Party: A look at Tony Blair's Leadership Teacher: Clifton Kandler Student: Paula Fontenelle ID: fp205 Introduction This paper analyses how some of Consumer Behaviour concepts and theories are applied to Political Marketing. In order to guarantee focus and a more in depth evaluation of such techniques, the chosen "brand" for this report was the Labour Party, particularly during the 1997 and 2001 British General Elections. The purpose of this paper is to show how political and mainstream marketing are closely related and how the field of consumer behaviour plays a major role in electoral campaigning. Also, some of their differences will be pinpointed throughout the work. The paper starts with a brief history of the Labour Party and then, it introduces a few concepts of the consumer behaviour field regarding its similarities and differences to political marketing. After that, the writer analyses Semiotics as an important element of consumer behaviour studies and politics. In terms of consumer's decision-making theories, the Generic Model and the Balance Theory are applied to the Labour Party's campaigns of 1997 and 2001, with emphasis on the leadership of Tony Blair as their main icon. Postmodernism and specifically, the Positivist Paradigm is applied to Labour's electoral campaigning, followed

  • Word count: 6485
  • Level: University Degree
  • Subject: Business and Administrative studies
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India's Growth Prospects: Revisited

September, 2004 India's Growth Prospects: Revisited A couple of years ago I published a paper in EPW on India's medium-term growth prospects (Acharya:2002b) in which I concluded that "On a balance of considerations, it might be reasonable to expect growth in the next five years to fluctuate in the range of 4 to 6 percent, perhaps averaging close to 5 percent." A few months later the Tenth Five Year Plan was published, boldly projecting 8 percent growth for the period, 2002/3-2006/7, despite the anemic performance of 4 percent expansion in the first year, 2002/3, of the Plan. The drumbeat of growth optimism continued in ensuing months fuelled by the strong economic recovery of 2003/4 and a spate of analytical papers (including in EPW) extolling India's medium and long-term growth prospects. The drumroll reached a crescendo in the early spring of 2004 with the "India Shining" campaign. While the totally unexpected election results of May, 2004 have taken much of the shine off the shining campaign, the academic optimists still march boldly on (for example, Kelkar:2004 and Rodrik and Subramanian:2004). In the light of such growth optimism of the past two years should I revise the more moderate medium-term growth outlook presented in my earlier paper? That is the issue I address in this brief paper. I. Short-term Factors As noted

  • Word count: 6435
  • Level: University Degree
  • Subject: Business and Administrative studies
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The world is shrinking and globalisation is the new order that binds us all together in mutual interdependence. Sink or swim, we go forward as one world.

EXECUTIVE SUMMARY The world is shrinking and globalisation is the new order that binds us all together in mutual interdependence. Sink or swim, we go forward as one world. Global strategies prevail as South Africa bodes its resilience in the global environment showing an economy growing by more than 3% at times. Opportunities and threats in the global arena are addressed by the policies and strategic plans set in place by the prevailing democratic government. Although SA was a latecomer to the globalisation drive, much has happened in the past few years to ensure a growing international presence and the increased competitiveness of the South African economy. CONTENTS Page no. INTRODUCTION TO GLOBALISATION 3 Defining globalisation 3 What preceded globalisation 3 Global strategic management 4 Sources of competitive advantage 4 Drivers of a global strategy 5 Country comparative advantages 6 Porter diamond of national advantage 6 Components of the multinational environment 9 Types of international strategy 0 International strategy options 1 Globalising service industries 4 Knowledge management in global companies 4 SOUTH AFRICA AND GLOBALISATION 5 Economy 5 Advantages and disadvantages in the South African context 5 Geo-locational advantages 5 Government, society and the politics of economic growth 6 South African global

  • Word count: 6358
  • Level: University Degree
  • Subject: Business and Administrative studies
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Manufacturing Strategy.

Manufacturing Strategy ASSIGNMENT 1 Content Content.................................................................................................2 Introduction.........................................................................................3 Investment Department........................................................................3 Sales and After Sales Department..........................................................5 Design Department..............................................................................6 Process Planning Department...............................................................7 Production Planning Department............................................................7 Good Inwards and Material Stores Department......................................8 Purchasing Department..................................................................... 10 Quality Assurance Department........................................................... 11 Production Control Department ..........................................................12 Production Department...................................................................... 13 Tool Stores Department..................................................................... 14 Final Quality Assurance Department................................................... 15 Finished Part Stores

  • Word count: 6341
  • Level: University Degree
  • Subject: Business and Administrative studies
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SME's are vital to economic growth in Ireland and the UK.

Introduction SME's are vital to economic growth in Ireland and the UK, employing up to 90% of the workforce. Given this fact it is important to look at how the government support these SME's. The government see SME's as a vital element to both the UK and Ireland economy but also to the global economy as a whole. According to Szabo, (2002); 'SME's promote private ownership, stimulate innovations and develop entrepreneurial skills. Their flexibility enables them to match quick changes in market demands. They generate the majority of jobs, promote diversification of economic activities, support sustainable development and make a significant contribution to exports and trade' Szabo, (2002) Internationalisation is one of the most difficult choices to make because it implies numerous risks for the small and medium sized enterprises. Many SME's, who act prosperously locally often fail in foreign markets. They are deeply affected by rapid globalisation. It is the aim of government agencies to help SME's through their globalisation journey. Government agencies such as Enterprise Ireland, Invest Northern Ireland and Scottish Enterprise aim to do this. In an overview they help SME's in areas such as; * Financial Support * Business Information * Technologies * Training Grants * Promote Trade Agreements for strategic alliances * Export Growth * Provide overseas market

  • Word count: 6151
  • Level: University Degree
  • Subject: Business and Administrative studies
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E-Business - Online Auction

.0 Introduction This assignment that I will be doing is about Foreign Direct Investment (FDI) and the financial benefits that Toyota has brought to Malaysia. So what do you understand about FDI and about Toyota Company as well as the lean manufacturing? I will be discussing them in details in the following sections in my assignment. 2.0 Foreign Direct Investment (FDI) 2.0 What is FDI? Foreign investment can be divided into two components which are the foreign direct investment (FDI) and foreign portfolio investment (FPI). Foreign direct investment is defined as a long term investment by a foreign direct investor in fixed assets located abroad for operating distribution or production facilities. FDI plays an extraordinary and growing role in global business. It can provide a firm with new markets and marketing channels, cheaper production facilities, access to new technology, products, skills and financing. In the years after the Second World War global, FDI was dominated by the United States, as much of the world recovered from the destruction wrought by the conflict. The U.S. accounted for around three-quarters of new FDI (including reinvested profits) between 1945 and 1960. Since that time FDI has spread to become a truly global phenomenon, no longer the exclusive preserve of OECD countries. FDI has grown in importance in the global economy with FDI stocks now

  • Word count: 6139
  • Level: University Degree
  • Subject: Business and Administrative studies
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This paper gives a broad description of an auditing profession and all matters that are connected with this area.

Introduction This paper gives a broad description of an auditing profession and all matters that are connected with this area. The first chapter concerns Polish auditing regulations. It focuses also on conditions that must be fulfilled to perform auditing profession in Poland. In the next three theoretic chapters it discusses types of auditing, internal control system and its importance for the company and relations between internal and external auditing. The fifth chapter is a description of an auditing process conducted in an inventory and warehousing cycle. The last chapter concerns professional ethics of an auditor, which is one of the most important fields of the reliable auditing. Chapter 1. Audit profession in Poland .1 Law regulations Accounting and auditing profession in Poland are performed in compliance with accounting law which came to daylight in 1995 and was further modificated. The most recent changes came to daylight on January 1, 2002. Not only does the law state accounting rules but also describes required course of action whilst auditing financial statements. Following categories of business entities are involved in the statutory audit of year financial statements: . Holdings 2. Banks and insurance companies 3. Entities emitting public securities, including pension and investing funds 4. Joint-stock companies 5. Other entities with staff of 50

  • Word count: 6116
  • Level: University Degree
  • Subject: Business and Administrative studies
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Discuss the economic issues facing India, a developing country, and Sweden, a developed country in the modern global community.

Running head: INDIA AND SWEDEN TERM PAPER India and Sweden Term Paper Lisa Barton and Sharlene Henderson Economics 600 April 17, 2004 Davenport University India and Sweden Term Paper Abstract The objective of this paper is to discuss the economic issues facing India, a developing country, and Sweden, a developed country in the modern global community. The two countries, although different, share a common economic dilemma in that they are both vying for economic wellness within the global marketplace. The issues covered will be the economic appearance within the region; urban and rural life; standard of living; products; government; and current economic standings in the global arena for the respective countries. Table of Contents . India Introduction.................................................1-2 India's Economy ...........................................2-3 India's Poverty Issues: Urban Cities .....................3 India's Poverty Issues: Rural Cities ......................3-4 India's Standard of Living .................................4-6 India's Products .............................................6-7 India's Government & Its role on the Economy .........7-9 Economic Exchanges: India & United States ............9 Conclusion .....................................................10 References

  • Word count: 6114
  • Level: University Degree
  • Subject: Business and Administrative studies
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Health of the eurozone

The health of the euro zone GDP, unemployment and inflation To what extent the euro is responsible Contents . Introduction 2. unemployment 3. GDP in Europe since 1999 4. Inflation I Europe since 1999 5. Conclusion Introduction The Euro is a single currency that was introduced initially into eleven countries in Europe in 1999, with Greece opting to implement the currency in 2001 and Slovenia joining in 2007. These countries are known collectively as the Euro zone. Under such an agreement it was necessary for the formation of a single body that would be solely responsible for the setting of monetary policy within the zone. The European Central Bank (ECB) was established for this purpose, taking control of money supply and therefore directly affecting prices, output and unemployment in the Euro zone. This therefore impacted on the individual governments' ability to manage their own economies, as they can no longer use monetary policies such as interest rates or exchange rates to achieve economic aims, such as lowering inflation. There is a transmission mechanism for the implementation of monetary policy as there can be lengthy lag times between monetary policies and when its effects actually take place so a change in the initial interest rates will have impacts on high street banks interest rates and money markets it will change credit supply and demand. As well as

  • Word count: 6083
  • Level: University Degree
  • Subject: Business and Administrative studies
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Analysing the effects of signing of the Free Trade Agreement between Singapore and Australia with respect to Dorkson University.

. INTRODUCTION 5 2. BACKGROUND PROFILE OF DORKSON UNIVERSITY 6 2.1 BRIEF HISTORY 6 2.2 VISION 6 2.3 MISSION 6 2.4 OBJECTIVES 6 2.5 STRATEGIC DIRECTIONS 8 2.6 STRATEGIC PLANS 8 3. ENVIRONMENTAL ANALYSIS 10 3.1 GOVERNMENT PUSHES TOWARD HIGHER PERCENTAGE OF GRADUATES 10 3.2 GOVERNMENT POLICY OF LIFE LONG LEARNING 10 3.3 STRUCTURAL UNEMPLOYMENT DUE TO RECESSION 11 3.4 COMPETITION FROM LOCAL UNIVERSITIES (NTU, NUS, SMU) AND OTHER PRIVATE INSTITUTIONS 12 3.5 HIGH DEMAND FOR TERTIARY EDUCATION IN SINGAPORE 13 3.6 PARADIGM SHIFT ON EDUCATION 13 3.6.1 Organisation becoming learning organization 13 3.6.2 Constant Upgrading 14 3.6.3 Changes and Flexibility in the education system 15 4. POLICY ISSUE - SAFTA 16 4.1 OVERVIEW 16 5. POLICY ANALYSIS 18 5.1 AIM OF THE POLICY 18 5.2 IMPACT ON THE TARGET GROUP 18 5.3 STAKEHOLDERS - COMPETITORS 19 5.3.1 Opportunities for foreign players in the private and public sector 19 5.3.2 Competition from domestic private and public players 20 5.4 STAKEHOLDER - SINGAPORE INSTITUTE OF MANAGEMENT (SIM) 20 5.5 STAKEHOLDERS - MANPOWER (LECTURERS) 21 6. IMPACT ANALYSIS 22 6.1 STRENGTHS 22 6.1.1 Set up subsidiary in Singapore without government restriction 22 6.1.2 SAFTA will allow direct access to Singapore market 22 6.1.3 Build a world-wide recognition status 23 6.1.4 Knowledge sharing with Singapore education industry and

  • Word count: 6046
  • Level: University Degree
  • Subject: Business and Administrative studies
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