Business Plan

RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Number of pages including this one: 68 pages Word Count: 6,274 words EXECUTIVE SUMMARY Located in the Viet-Sing Industrial Park (Binh Duong Province) with a total area of 1,000 square meters, "2 IN 1 ORAL SOLUTION CO. LTD." will commence operations in July 2007. Being part of the dramatically growing oral hygiene industry in Vietnam, our company manufactures the unprecedented "2 in 1 toothbrush", which is a highly convenient and premium-quality combination of toothbrush and toothpaste into one single product, thus providing customer with an integrated oral hygiene solution. Distinct opportunity exists for our "2 in 1 toothbrush" due to the increasing need for convenience among consumers, especially travelers and office workers; the increasing awareness of life quality, health and personal care; the existence of market gap and strong market growth. "2 in 1 toothbrush" consists of 3 components: a complete toothbrush, a rubber toothpaste tube and a toothbrush cap, fitting nicely with one another. Our company offers two types of toothbrush catering for customers' short-term and long-term needs of our product: NORMAL TOOTHBRUSH, which is priced at 10,000VND / unit and can be used in a maximum of 2 weeks,

  • Word count: 21342
  • Level: University Degree
  • Subject: Business and Administrative studies
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McDonalds - dissertationt

CHAPTER 1: INTRODUCTION This chapter will give the reader a clear statement of the research question and the problem statement that will be addressed in this research. Moreover, the background information on definitions of key terms and the chosen organisation will be presented. Finally, the 'route map' will be illustrated in order to guide the reader to the rest of the report. .1 Consumer behaviour Referring to Solomon (2006, p.27) consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, idea or experiences. Consumer behaviour focuses on how individuals make decisions to spend their available resources on consumption related items. That includes what they buy, why they buy, when they buy, where they buy it, how often they buy it how often they use it, how they evaluate it after they purchase and the impact of such evaluations on future purchases, and how they dispose it. Schiffman and Kanuk (2004, p.8) 1.1.2 Consumer attitudes According to Ajzen (1998) the attitudes are the first determinant of behaviour intention. In consumer behaviour context attitude is a learned predisposition to behave in a consistently favourable or unfavourable way with respect of a given object. There is a general agreement that attitudes are learned. This means that attitudes relevant to purchase behaviour are

  • Word count: 16295
  • Level: University Degree
  • Subject: Business and Administrative studies
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ECONOMIC TRENDS & PROSPECTS IN DEVELOPING ASIA

TITLE : ECONOMIC TRENDS & PROSPECTS IN DEVELOPING ASIA RESEARCHER : JENNIFER V. SANTIAGO METHODOLOGY : Research on internet sites: World Bank, ADB, Developing Asia Economic reviews, ASEAN comparative study, World Development. Quotes and notes from various Economists. Overview of Economic Trends and Prospects The world economy and developing Asia began 2002 quite strongly as the recovery from the slowdown of 2001 continued, though as the year advanced the pace of growth in industrial countries slowed and became more uneven. The United States (US) economy showed strong growth in the first and third quarters of 2002, but weaker performance toward the end of the year kept overall recovery below expectations. Economies in the euro area performed poorly in comparison with estimates made at the beginning of the year. In Japan, despite stronger than expected gross domestic product (GDP) growth in the second half, the economy expanded only slightly over the course of the year. In contrast, in developing Asia, growth in most countries strengthened; it accelerated further in the second half of the year as export demand began to pick up. Expansionary fiscal and accommodative monetary policy, mainly in East and Southeast Asia, contributed to strengthening aggregate demand particularly consumption while somewhat firmer external markets provided a boost to industrial production.

  • Word count: 16232
  • Level: University Degree
  • Subject: Business and Administrative studies
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THE GRAND ILLUSION: THE COVERT FUNDING OF NAZI GERMANY(TM)S REARMAMENT PROGRAM, 1933 -1938

THE GRAND ILLUSION: THE COVERT FUNDING OF NAZI GERMANY'S REARMAMENT PROGRAM, 1933 -1938 SUBMITTED TO PROFESSOR MARC WEIDENMIER AND DEAN WILLIAM L. ASCHER BY NICOLE COLRAINE FOR SENIOR THESIS X190 Table of Contents ACKNOWLEDGEMENTS 3 I. INTRODUCTION 4 II. THE GRAND ILLUSION 13 III. FINANCING THE IMPOSSIBLE 17 TABLE 1 - DISTRIBUTION OF NATIONAL INCOME 19 TABLE 2 - GERMAN ECONOMIC ACTIVITY, 1933 - 1939 21 TABLE 3- INDUSTRIAL OUTPUT OF CAPITAL AND CONSUMER GOODS 22 TABLE 4 - FLOTATION OF ARMAMENT AND WORK-CREATION BILLS BY FISCAL YEAR (MIL. RM) 25 TABLE 5 - BILL PORTFOLIOS OF GERMAN BANKS 1928-1939 (MIL. RM) 29 TABLE 6- FINANCIAL INDUSTRY: MEFO VS. NON-MEFO ANNUAL STOCK RETURNS 30 IV. THE WIZARDS OF FARBEN: 32 TABLE 7 - I.G FARBENINDUSTIE DOMESTIC SUBSIDIARIES 33 TABLE 8 - INDUSTRIAL CHEMICAL INDUSTRY: MEFO VS. NON-MEFO ANNUAL STOCK RETURNS 36 V. DOUBLE, DOUBLE TOIL 36 TABLE 9.1 - REGIONAL COAL PRODUCTION & LABOR FORCE PRODUCTIVITY AND RUHR COAL OUTPUT 37 TABLE 9.2 - LABOR FORCE PRODUCTIVITY AND RUHR COAL OUTPUT 37 TABLE 10 - COAL INDUSTRY: MEFO VS. NON-MEFO ANNUAL STOCK RETURNS 39 TABLE 11 - CAPITAL GOODS: GERMAN INDUSTRIAL PRODUCTION 1929, 1932, 1938 40 TABLE 12 -ANNUAL ELECTRIC POWER GENERATED FROM COAL, 1932 -1938 41 VII. THE MARITAL DIAMOND 41 TABLE 13 - AMERICAN AND GERMAN TUNGSTEN PRICES 44 TABLE 14 - STEEL INDUSTRY: MEFO VS. NON-MEFO

  • Word count: 16198
  • Level: University Degree
  • Subject: Business and Administrative studies
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The European Union and Vodafone.

Contents Page Pages Action Plan 4 History of EU 5-8 Task 1 9-47 Theories of free market 10-14 Economies of scales 15-17 Four freedoms 18-20 Business cycle 21-24 How big is the EU market for Vodafone? 25 -32 How competitive is the market? 33-34 Vodafone's main competitors 35 Impact of EU treaties upon UK businesses and Vodafone 37-39 EU membership - benefits and costs 40-41 SWOT Analysis 42-44 How to maximise opportunities and minimise threats 45-47 Pages Task 2 49-61 Economic Monetary Union 49 Single Currency 50 Arguments 'For' the UK joining the Euro 51 Arguments 'Against' the UK joining the EU 52 Maastricht Treaty 53-55 Social Policy 56-57 Competition Policy 58 Workplace issues 59 Task 3 63-75 Impact of cultural differences 63-68 Cultural differences 69-71 Culture 72 How should Vodafone adapt to its different markets? 73-74 Bibliography 75 Action Plan October The first step was to search for an appropriate company. As I did not have a great deal knowledge on the European Union and companies that trade with the EU, I found this took me longer than expected. Initially I had decided to carry out my investigation on Boots PLC. However after having emailed them for the 'student pack' I found

  • Word count: 15800
  • Level: University Degree
  • Subject: Business and Administrative studies
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FDI and MNC Create More Multiplier Effect to The Host Economy As Compared To The Home Economy

ECONOMIC ENVIRONMENT FOR BUSINESS Project Topic: (FDI and MNC Create More Multiplier Effect to The Host Economy As Compared To The Home Economy) Submitted To Prof. Pankaj Upadhya Section- F8 Group members:- AKASH NANGIA ANTERPREET SINGH SAHNI MEDHA AHLUWALIA TUSHAR TANDON ACKNOWLEDGEMENT We thank Mr. Pankaj Upadhya in particular for assigning us this topic and encouraging us to write in the first place. We owe much to Mr. Pankaj Upadhya for his helpful comments. We are indebted to all those who have been helpful throughout the process of writing this Report- Mr. Pankaj Upadhya but as the cliché goes, we are solely responsible for any remaining errors of fact or judgment. CONTENT ABSTRACT..................................................................................... WHAT DOES MULTIPLIER EFFECT MEANS?............................................... FOREIGN DIRECT INVESTMENT................................................... TYPES OF FDI............................................................................. OUTWARD FDI FACES RESTRICTIONS UNDER HOST ECONOMY....... FDI AMONG COUNTRIES................................................................ BENEFITS OF FDI IN HOST COUNTRY.......................................... FDI AND ECONOMIC DEVELOPMENT.......................................... FDI AND INFRASTRUCTURAL

  • Word count: 14375
  • Level: University Degree
  • Subject: Business and Administrative studies
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Should the Uk Join EMU

SHOULD THE UK JOIN EMU? Introduction Many on the continent relish the opportunity of pooling the power of Europe in order to stand up to the US who has for so long used its weight to secure its position as the only superpower. Some in Europe fear that left as individual nations, Germany would emerge by far the strongest in Europe and would eventually dominate the continent. These feelings are behind the creation of the EU and the Euro. This report is split into 4 chapters. The first chapter deals with the supposed benefits of a single currency in Europe. Chapter two is a critical analysis of Robert Mundell's theory of Optimum Currency Areas. This is the most widely accepted theory on how to test the viability of a currency area. In chapter 3 we take a closer look at the UK, specifically the five tests that Gordon Brown 'insists' must be met before the UK can join EMU. Finally we take a look at some other factors that may affect whether or not the UK should join EMU. CHAPTER 1 The Benefits of EMU According to the European Commission there are four main benefits of a single currency. : Cost savings on cross-border transactions 2: Increased price transparency, which benefits the consumer. 3: More stable prices due to the anti-inflationary ECB 4: Elimination of exchange rate instability and uncertainty within EMU is only really significant for Northern Ireland

  • Word count: 13932
  • Level: University Degree
  • Subject: Business and Administrative studies
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Economic growth in China

Introduction Since the initiation of the open door and reform policy, China has experienced the rapid economic growth. During the period, China has drawn numerous worldwide foreign direct investments. For instance, since 1994, China has become the second largest foreign direct investment (FDI) absorber, only after the United State. In 1996 attracted more than 40 percent of the total FDI to the developing countries.1 According to the study of Alvin Y.So, the rapid economic growth of China in the past two decades has strong tie with the inflow of FDI, and the splendid achievement of China's economy has been contributed by FDI in the aspect of capital, technology and management, etc.2 Among those foreign countries which have invested in China, Japan, as the largest trade partner and the neighbour of China, covered a high ratio of direct investment in China. With the increasing investment, Japanese has become one of the most important investment partner of China, according to the statistics, in the years of 1993-5, and 1999, China was the largest direct investment absorber of Japan.3 Because of the economic giant position in the world and the remarkable reputation as advanced technology in the manufacturing sectors, Japanese direct investment is most attractive to China. Therefore, since the late 1970s, China has provided specific incentives for the Japanese investors. The

  • Word count: 12059
  • Level: University Degree
  • Subject: Business and Administrative studies
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Anti-Globalisation Movement and World Trade Organisation.

Candidate Number: 33456 MSc in the Faculty of Economics (Development Management) 2003 Dissertation submitted in partial fulfilment of the requirements of the degree Anti-Globalisation Movement and World Trade Organisation: Genesis of the Transnational Advocacy Networks and Social Movements and their scope for future Word Count: 9, 855 TABLE OF CONTENTS Introduction............................................................................... 2 Part-I: Social Movements and Transnational Advocacy Networks: Genesis and Evolution of the Anti-Globalization Social Movements - A Conceptual Frame Work 5 .1 Global Social Movements - Contentious Collective Action And the Rationality of Protest. 5 .2 Anti-Globalization Social Movements (AGSMs) and Transnational Advocacy Networks (TANs) 8 .3 The Anti-Globalization Social Movements - History and Evolution 10 Part-II: The Transnational Advocacy Networks - How do They Work?................................................................. 16 2.1 TANs - The Political Opportunity and Resource Mobilization Models. 17 2.1.1 The Political Opportunity Structure Model 17 2.1.2 The Resource Mobilization Model 19 2.2 How Do the TANs Work? 21 2.3 The Transnational Advocacy Networks - an Assessment 25 Part-III: The Anti-Globalization Social Movements -

  • Word count: 12045
  • Level: University Degree
  • Subject: Business and Administrative studies
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The establishment of the World Trade Organisation has led to a significant reduction in the level of tariffs applied countries member to the WTO. Nevertheless, there has been a substantial mushrooming of non-tariff measures over the last decade. The latte

Table of Contents Introduction Establishment of WTO Overview of GAAT Trade Rounds How the WTO Works. Tariffs Reasons why some countries still maintain tariffs or other trade barriers Analysis of a tariff in a "small" economy Analysis of a tariff in a "large" economy The relationship between tariff and non-tariff measures Analysis of Non-tariff measures (NTMs) Import Licenses Analysis of a quantitative restriction-import quota- in a small economy. Other non-tariff barriers (NTBs) Voluntary Export Restraint (VER): Local Content Requirements: National Procurement Policies: Banning of Imports due to hazardous Materials, Ingredients, and Chemicals. Quantifying the Impact of NTMs on Trade It is not only tariffs that hamper free trade: Evidences Evidence 1: Non Tariff Bariers hampering trade in EU How non-tariff barriers are hurting EU companies Call for clear distinction on NBTs Evidence 2: Their Prevalence of Non-Trading Barriers (NTBs) and Relevance for African Countries Evidence 3: Non-Tariff Measures Affecting EU Exports Prevalence of non-tariff measures Conclusion Appendix References Introduction The WTO came into being in 1995,

  • Word count: 10649
  • Level: University Degree
  • Subject: Business and Administrative studies
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