"Evaluate the various methods that a firm can use to estimate its cost of equity, discussing advantages and disadvantages of each. Why is it important to estimate the cost of equity as accurately as possible?"

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Oliver Morgan

“Evaluate the various methods that a firm can use to estimate its cost of equity, discussing advantages and disadvantages of each. Why is it important to estimate the cost of equity as accurately as possible?”

Whenever a firm makes a profit, it can take two possible actions. On one hand it could pay out the cash as a dividend. On the other hand the firm can invest the extra cash in a project. The project could be building a new factory for example. The aim of this project would be to provide future cash flows that would increase shareholder wealth. The project should only be undertaken if its expected return is greater than that of a financial asset of comparable risk. In this study I will be looking at the different ways of measuring the cost of equity and why it is important to measure it accurately.

From the firm’s perspective, the expected return is the cost of equity capital. The capital asset pricing model (CAPM) is one method for calculating this. However, before we look at the model, we must understand how the concept was derived.

Stanford professor William Sharpe and the late finance specialists John Lintner and Fischer Black focused on calculating what part of a security’s risk can be eliminated by diversification and what part cannot. The result was the capital asset pricing model. The basic concept behind the model is that there is no premium for bearing risks that can be diversified away (unsystematic/specific risk).

Fig.1: How diversification reduces risk

 Consequently, to get a higher than average long run return, one must increase the risk level that cannot be diversified away (systematic/market risk). According to this theory, investors can win the profit race simply by adjusting their portfolio by a risk measure known as beta.

        Market risk captures the reaction of a security to the general market. Some stocks tend to be very sensitive to market movements. Others are less volatile. This relative sensitivity can be estimated on the basis of past record and is known as beta. Beta is a numerical description of systematic risk and is essentially a comparison between the movements of individual stocks (or portfolio) and the movements of the market as a whole.

        The calculation of beta begins by assigning a beta of 1 to a broad market index, such as the FTSE All-Share. If the stock has a beta of 2, then on average it swings twice as far as the market. If the index rises 10% the stock tends to rise 20%.

        Financial theorists and practitioners agree that investors should be compensated for taking on more risk with a higher return. Stock prices must, therefore, adjust to offer higher returns where more risk is perceived, to ensure that all securities are held by someone. Obviously risk adverse investors wouldn’t buy securities with extra risk without the expectation of extra reward. But not all risk of individual securities is relevant in determining the premium for bearing risk. As I have already mentioned, unsystematic risk can be diversified away. Thus the capital asset pricing model says that returns (and therefore risk premiums) for any stock will be related to beta, the systematic risk that cannot be diversified away.

        The key relationship is shown in the following diagram. As beta of an individual stock increases, so does the return an investor can expect.

Fig. 2: Risk and Return According to the Capital Asset Pricing Model

There are some properties of the CAPM that are important to note in this diagram. Firstly, in equilibrium, every asset must be priced so that its risk adjusted rate of return falls exactly on the straight line that is known as the security market line. The risk free rate is where beta is zero. This is likely to represent a government bond. As the firm takes on more risk the shareholders required rate of return increases.

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        The CAPM has implications for firm decision making. The cost of equity for a firm is given directly by the CAPM. This is because the company’s beta is measured by calculating the covariance between the return on its common stock and the market index. As a result, beta measures the market risk of a common stock, and if we know the market risk we can use the CAPM to determine the required rate of return on equity. The equation is given below:

E(r) = rf +[E(rm) – rf]β

If we can estimate the market risk of a firm’s equity ...

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