Evaluation Matrix Paper

University Degree Business and Administrative studies

The following paper is an evaluation matrix that will be utilized for the eBusiness plans for the “TMGT-591 – Seminar in Technology Management” course for the University of Phoenix. The matrix will be utilized to assess our classmate’s eBusiness plans. The matrix should include the criteria to evaluate strategy, technology, operations, marketing, sales, customer services, finance, sales, et cetera. The matrix could be single or a series of matrices; it should also accumulate a score from zero to 100, justified criteria, and should be exhaustive.

The matrix we came up with is broken down into three sections; product, operations, and finance. These sections contain items:

Product

Strategy – Evaluate, Metrics
Technology Assessment Results
Structural Changes
Product Description and Strategic Vision

Operations

Human Resource Requirement
Management
Marketing/Sales
Customer Services

Finance

Revised Financial Projections

Strategy – Evaluate, metrics and Technology Assessment results

When developing metrics, which measure learning we normally, want to ask ourselves two questions, what will it take for the product (paper) to meet our satisfaction, what impact does the paper have on learning?

This is the foundation of the strategy, and technology metrics for which we evaluate our classmates. If after the presentation of his paper, we must ask ourselves has the paper credibly relayed the information and research from his paper to us the classmate with a reasonable understanding of the product. In no case is it necessary for us to fully understand the intricacies of the innovation but rather the process and strategy for understanding his individual paper.

In the case of Strategy and technology, we asses what qualities would reasonably provide that level of understanding of the individual project and use those qualities as benchmarks for our evaluation of his individual paper. The rubrics and evaluation paper become this metrics and thereby gives us a gauge by which to measure these qualities.

Product Structural Changes

This portion of the evaluation matrix evaluates if the author of the plan has considered how the changing aspects of the project have affected the product. It shows the difference in requirements and strategies needed when selling to the global business community. It also shows the considerations needed to create a separate business entity and to market and sell the product to outside customers. This aspect of the plan is useful for understanding how the product has undergone change as the requirements for the project have changed.

Project Description and Strategic Vision

This portion of the ...

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Product Structural Changes

Project Description and Strategic Vision

This portion of the evaluation matrix evaluates if the author of the plan has completely described the project so that it can be clearly understood. This includes what would be sold and by what means. It also evaluates if the author has defined a clear strategic vision for the project, to include factors involving the innovation process and internationalization of the product. This aspect of the plan is useful for determining if the project can be clearly understood by senior management and other stakeholders.

Operations – Human Resources

When transformation to eBusiness begins, the question that often comes to mind is ‘Does the company have the necessary people, with both time and knowledge, available to perform the tasks on hand’? Therefore, human resource should be a pivotal member of the organizational team that redefines staffing structures, competency and training requirements, and successful performance. Thus, the need for a positive workforce environment accompanied by exceptional salaries and benefits cannot be overemphasized.

As eBusiness involves managing complex technologies and infrastructures, it requires an entirely new skills and competencies, and mastering them with unprecedented rapidity as well. The matrix outlines does the paper reflect the stakeholders and organizational structure for the eBusiness plan. Does the paper also provide estimate relative cost in terms of Human Resource requirements to successfully implement the plan? Each of these areas is weighted based on its relevance to achieving the goals and objectives of the organization.

Operations – Management

This portion of the evaluation matrix evaluates if the author of the plan has provided the how new entity will be managed from a technology operations management perspective. The matrix outlines whether the author has addressed this issue and described how the new entity will be managed.

Operations – Marketing/Sales

This portion of the evaluation matrix evaluates if the author of the plan has addressed Marketing and Sales. The matrix outlines whether the author has addressed this issue and described how the marketing and sales organization fits within the new entity.

Operations – Customer Service

This portion of the evaluation matrix evaluates if the author of the plan has addressed Customer Service. The matrix outlines whether the author has addressed this issue and described how the Customer Service organization fits within the new entity.

Finance – Revised Financial Projections

This portion of the evaluation matrix evaluates if the author of the plan has completely provided the financial projections for the new venture. The author should provide actual data and it should be realistic to the project and the timeline. The author should provide a break down on the projection to provide a visual interpretation on the resources needed to justify the new venture. The financial projection should include the cost for the new venture and the cost to develop the application, which should include tables or charts to describe the data. A sensitivity analysis for your projections and an analysis of the assumptions that were made to generate these projections including a discussion of their impact on your investment decision.

Matrix

The peer review of criterion selection table is outlined in the appendix section of this paper, see table 1 the Peer Review of Criterion Section table. The peer review provides a break down of the three sections product, operations, and finance. Each line item is either rated Unsatisfactory, Satisfactory, and Exceptional, and each line item is outlined the point value. The user can receive zero – 100% of the points associated based of the level of satisfaction based off the criterion. The points are then tallied for the final score, which is also represented between zero and 100%.

The product break down is based of explanation of technology, innovation, structural changes, and strategic vision. Operations include Human Resource Requirements, Management, Marketing/Sales, and Customer Service sections. Finance is based of the revised financial projections and the break down of the financial projections.

Conclusion

To conclude, there are always many aspects of creating a evaluation matrix for a eBusiness plan. The paper outlines the high-level objects/sections that should be included with the eBusiness plan, and provides a method of delivering a score based of the criterion defined within the matrix.

References

eResource (2005). rEsource (resource.asp). Retrieved July 13, 2005 from

Appendix

Table 1 – Peer Review of Criterion Selection