"Exigen Group" Strategic Management Project.

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Strategic management

“Exigen Group”

Strategic Management Project

Ģirts Gansons

Jānis Rozenbergs

Toms Nānurgs

RBI, 2002


Contents

HISTORY        

Timeline        

Current Status        

MISSION STATEMENT (VISION)        

EXTERNAL ANALYSIS        

Five Forces Model        

The risks of new entry by potential competitors        

Rivalry among established companies        

Bargaining power of buyers        

Bargaining power of suppliers        

Threat of substitute products        

Changes in the Microenvironment        

Dynamics of the Industry        

Industry’s Stage of Life Cycle        

Indication of source…………………………………………………………………………19


History

Timeline

Sep 99        Exigen Group founded by former CEO and CTO (Co-Founders) of Genesys Telecommunication Laboratories [NASD: GCTI] backed by personal finances. (Genesys Telecommunication Laboratories was acquired by Alcatel for $1.5 million in 1999.)

Jan 00        Exigen Group acquires DataMax (Los Angeles, USA) adding imaging and workflow technology.

May 00        Jim Logan (CIO, MetLife) joins Exigen Group.

Jun 00        Exigen Group acquires Hunt Group (St.Petersburg, Russia) adding eCRM technology and offshore engineering capacity in Russia.

Jun 00        Exigen Group acquires SWH Technology (Riga, Latvia) adding offshore engineering capacity in Latvia.

Jun 00        Exigen Group acquires Connectivity (Saint John, Canada) adding data center operations.

May 01        Kira Makagon (CTO, Octane/E.piphany) joins Exigen Group.

Jun 01        Alex Poberezhsky (MD Merrill Lynch) joins Exigen Group.

Jul 01        Dennis Rygwalski (CIO, Fleet Boston) joins Exigen Group.

Nov 01        Exigen Group teams with EDS and WestPac to develop first Business Process Utility, a loan processing utility for the financial services industry.

May 02        Exigen Group signs agreement with Moscow State University to create a multi-million dollar research and development and outsourcing center on the MSU campus and have access to over 1600 MSU students and alumni.

Jun 02        Exigen Group acquires Portera adding activity-based costing technology and data center operations.

Sept 02        Exigen closes $62 million round of financing with Lightspeed Venture Partners as lead investor.

Oct. 02        Exigen Group renews multi-year contract with Bell Canada to streamline broadband activation process.

Oct. 02        Exigen signs five-year agreement to provide application management services to Prudential Securities. Inc. an affiliate of Prudential Financial, Inc. [NYSE:PRU].

Current Status

Worldwide headquarters:         San Francisco

EMEA headquarters:         Amsterdam

Asia-Pacific headquarters:         Melbourne

Outsourcing headquarters:         Riga

Integration/ Data centers:         Edison, Campbell, Saint John

Employees:         More than 600

Customers:         More than 300 - including Allstate, Wells Fargo, and Bell Canada

Key partners:         EDS, British Telecom, Xerox, Genesys, Aliant

Ownership:         Private

Executive Team


Mission Statement (vision)

“Exigen reduces the cost of the service delivery operations by delivering business process improvement for industry specific functions while lowering overall execution costs, risk and time to market. Built upon Exigen’s unique process-backbone technology, our solutions leverage companies existing IT infrastructure to automate and streamline operations to enable straight-through processing for Insurance, Banking, Communication and Public Sector enterprises.”

Statement does define the business very clearly – operating cost reduction for the service delivery companies and public sector via IT solutions based on Exigen’s unique process-backbone technology and experience.

Corporate philosophy is not formulated straightforward, but it appears to be innovation, value creation in the work breakdown structure of the service related industries.


Definitions

IT Industry

Often information technologies (IT) industry in general is understood by compound of telecommunications business, hardware business, and software development, sales and support related business.  Sometimes the term IT industry is understood as just the software related business. To avoid misunderstanding, the authors define that the term IT industry hereinafter in the text is used to characterize software development, sales and support related business.

Business Process Utility

Join now!

Exigen Group comes up to market with a new sourcing model - Business Process Utility -  how to reduce operating costs for companies. To explain Business Process Utility model that is mentioned later in the text frequently, hereinafter are given definitions for already known sourcing initiatives, and the new one sourcing initiative - Business Process Utility model:

  • IT Outsourcing - company-specific specific IT functions are moved outside of an organization to an outsourcer who provides them at lower cost;
  • IT Utility- business-driving IT functions are provided in an on-demand fashion to multiple companies using a shared, scaled ...

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