Expanding Wild Willie Juiced Drinks

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1. Expanding Wild Willie Juiced Drinks

To effectively grow their business, Wild Willie Juiced Drinks will need to complete a series of sequential steps that are designed to help them develop a proper business growth strategy. The following steps will assist them in preparing a sales strategy:

  1. Define goals and objectives
  2. Set policies
  3. Establish procedures
  4. Devise strategies
  5. Direct tactics
  6. Develop and enforce controls

This company can set a goal to expand into a Southern and Western state that provides more year-round consistent volume and growth for the brand there. An objective that can be chosen is to expand to a test market, like Arizona, to be able to hit sales volumes in a specific time frame. There could be a policy for new customers regarding trade-ins, and credit terms when purchasing our product. A procedure when handling refunds or defective product with a clear-cut set of steps to ensure the refund is handled correctly. An example of devising one of this company’s strategies would be to make decisions to concentrate on smaller cities to compete against other manufacturers who are concentrated in larger cities, like Red bull. In this way, our Wild Willie Juiced Drinks can compete in a head to head competition with these firms. An example of a direct tactic is a special sales presentation formats designed to approach our target market and communicate more effective within this new market. To effectively develop and enforce controls, managers have to develop performance standards, which they compare to actual performance to predetermined standards. If there are gaps between actual and planned results, sales manager has two options 1. Increase sale efforts to accomplish the plan or 2. Revise the sales plan to conform to a new “reality” in the marketplace.

2. Developing the Sales Plan 

Analyze the Situation

Wild Willies Juiced Drinks should analyze their current situation by looking at the current characteristics and trends of the market, benchmarking the competition to see what their strengths and weaknesses are, analyzing current and historical financial data, understanding the company’s benefits to the customers, analyzing the company’s current marketing mix, and looking at the current channels of distribution. Looking at each of these areas will give Wild Willie Juiced Drinks a proper understanding of where the company currently stands and their position in the marketplace.

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Set Sales Goals and Objectives

After they understand themselves, they will need to set goals and objectives for the company’s growth. The goals that they set should be high-level, long-term goals for where they would like to be in approximately two to five years. The objectives that they set will have a shorter time frame and may include specific, quantifiable objectives that will help accomplish the longer-term goals.

Determine the Market Potential

Once the two entrepreneurs at Wild Willie Juiced Drinks have set appropriate goals and objectives for their company, they will need to turn their focus to the ...

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