1507 words

FILM TOURISM                                                                

Influence of the Lord of the Rings on tourism in New Zealand

Name: Marjolein Baas

Relationnumber: 77596

Group: TTP1Q

Tutor: Konstantin Gridnevskiy


Table of content

Introduction                                3

                

What is film tourism?                        4

Positive impacts                        5 - 6

Negative impacts                        7

Conclusion                                8

Reference list                                9 - 10


Introduction

An increase in international travel and a growth of the entertainment industry both have a share in the growing phenomenon called ‘film based tourism’ (Hudson & Brent Richie, 2006).

Film tourism includes more than only a visit to a theme park. For example, Disneyland Resort Paris a well known park where Mickey Mouse and his friends can be found.

Now, film tourism included an actual visit of the locations which are used in films or television programs.

The film has an influence on tourist how they notice the world and they visit the places to experience the image that the people have seen on the screen (Carl, 2004).

Nowadays promoting a destination via films has become more popular than ever. Locations which are used in successful films can count on an increase in the number of visitors. (Hudson & Brent Richie, 2006).

To be more specific this report will focus on how ‘the Lord of the Rings’ films based on the novels written by J.R.R. Tolkien, has influenced the tourism in New Zealand.

Firstly, film based tourism in general will be explained to give some more detailed insight into the topic. Secondly, the positive as well as the negative impacts of the films will be discussed.


What is film tourism?

The topic film based tourism (also referred to film-induced tourism) is a quite new phenomenon, but there is a lack of specific studies about this subject. Most of the literature which has been written is mainly focused on the marketing aspect. This means that the films are used as marketing tools to promote specific destinations (Beeton, 2005).

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The main issue in this direction is to understand which strategies are needed to reach this goal to make film an effective and a successful destination marketing tool.

Nowadays the development of the DVD can help to reach this goal, because it is being used by global audience.

Film – Induced Tourism by Sue Beeton in 2005 was the first written literature about the development in tourism through films (Tzanelli, 2007).

Sue Beeton defines that film tourism includes a visit to the location, where films and television programs have been shot as well as tours to ...

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