Future Trends Paper. As an independent business owner and operator, its important to use educational means to stay proficient in new technologies as well as keep the quality of work more personalized. The philosophy adopted by my small business is ba

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Future Trends Paper

Misty Roberts

University of Phoenix

September 26, 2008


Future Trends Paper

        Companies of today must respond to change to survive the future. Change is inevitable-growth is optional.  Change forces all business owners to adapt, adjust and be energetic in building their businesses.  After all, there are only three things a company can do with change: ignore it, adapt to it or embrace it.  By focusing on new ways of doing things, a company can revitalize their business.  In particular, marketing in new ways and with different strategies not only simulates new business, but also gives a company a new vision on productivity. Small Business Trends (2009) acknowledged that using technology strategically is a future marketing trend that could prove to be profitable for small businesses.  

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        Companies will need to use their resources wisely as technologies and quick markets will leave companies trying to find their way to the door.  Spending millions of dollars to make a product unique is a thing of the past with technology and the ever changing buying patterns and competition companies will have to use those dollars to emphasize their company values not specifically their product.  Additionally education will play an important role as markets and technology is rapidly changing.  Companies should develop a culture that encourages and fosters new ways of looking at things.  Companies should constantly strive to create, develop, test and refine ideas.  Organizations and associations are resources and committed to offering ideas, information, data, conferences, publications and more.  In addition, local college continuing education classes, public workshops and even the library are resources that can be utilized.  Learning about new ways to hire, train and motivate employees, for example, can be critical to success-especially because the labor market is so tight.  Researching and analyzing current and future trends in marketing like electronic communication, direct mail and response, and telemarketing also is essential.

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        As an independent business owner and operator, it’s important to use educational means to stay proficient in new technologies as well as keep the quality of work more personalized.  The philosophy adopted by my small business is based on quality and not quantity. This approach has been successful in the past and if there comes a point where business forces company expansion there is the opportunity to change and hire individuals with the same attributes to serve my customers.

Technological Market

        Companies have to adapt, adjust and embrace new technologies.  From order entry to presentations, confirmations to specifications, sales tracking ...

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