G.S., the name synonymous with Indian automotive components industry, began its journey in the year 1948.

Authors Avatar

CONTENTS

UNIT:1                INTRODUCTION

UNIT:2                SCOPE & OBJECTIVE

UNIT:3                RESEARCH METHODOLOGY

UNIT:4                FINDINGS

UNIT:5                CONCLUSION

UNIT:6                MANUFACTURER’S LIST

UNIT - 1

INTRODUCTION

G.S., the name synonymous with Indian automotive components industry, began its journey in the year 1948.

        A needy humble boy(the founder & later to be know as BABA GURMUKH SINGH JI), devoid of parental love & education, at an age of 12 years, began his life as a apprentice in a smithy shop in his village near MACHIWARA. He returned to Ludhiana before partition and began his livelihood by manufacturing Bicycle components & later an automotive components of the imported vehicles, as an import substitute.

        Conceptualization of the fuming ideas and strong stimulus to adapt to the new technologies has enriched the very presence of the group.  Strong will, expertise forged with endeavors zeal has been the guiding force of G.S.  It is the Technocrats, the architects of future who has worked day night not just to satisfy the needs of customers but to augment their appetite for latest technology.

        The philosophy of strong commitment to a continuous process of modifying, optimizing and further developing what has already proved its worth is followed in true sprit at G.S.

CUSTOMER BASE & SERVICES

        All over the world, Automobile manufacturers have acknowledged out sourcing as intrinsic activity of their operations.  With so many international players on the scenario gone are the days when quality was taken for granted.  The present vista elicit a tough competition among the Indian components manufacturers.  Testimony to credentials are the Indian O.Es, our most prestigious clients who have displayed irredeemable faith in our products.

OEMs(original equipment manufacturers)

After Market :

        To further endorse our presence a vast dealer network of more than 500 through out the Nation, cohesively provide support system and catalyse our  strength to combat competition.

Managing changes:

        Systemized approach has been designed to remain with the changes and challenges of the future as it has become mandatory in the Liberalized economy.

Customer – Support system

        Feedback in any business is the blue print of its progress.  Based on this knowledge we have always strained our nerves to keep our customers highly satisfied.  Principle approach is Cost-effectiveness by reduced rejection rate.

Access to latest technology :

        Globe is shrinking ! Technology up gradation and know- how can only unlock the fortunes.  Smooth un-interrupted information-flow and data-acquisition not only reduces the lead time to access to latest technology but also serve as a road map to fast changes customer needs.  These bare realities have been accentuated at G.S. using strategies tools such as Multimedia, Internet etc.

GROWTH

        Why do people get out of the bed morning and go to the work ? To create a better life for themselves and their families.  If these people live in system that acknowledge, pay and promotion, then will be willing to deliver top performance.  This is the system that has contributed to attainment of self-reliance, Quality perfection, global stature & unleashed growth.

        Besides, untapped potential has been bridled by developing strong ancillary base.  The job of brand building has not been accomplished overnight but is the result of constant discipline, self-motivation and unflinching commitment to the render services of the highest order at all times.

OVERSEAS PRESENCE

        Survival in Today’s business world is possible if we forget  graphical boundaries.  Harboring this principle efforts where made in the 70’s to develop overseas markets and ever since then, there is no looking back.

        More than 20 countries are on the map where we have strongly made our presence felt.

        Flexible production run-up, production scheduling and of course, our ability to strictly sick to delivery schedules have endowed leveraging-effect in building-up strong customer base.

G.S. AUTO INTERNATIONAL LIMITED

        At G.S. Auto International Limited a team of 1000 young dedicated technicians work in close co-operation with each other and have succeeded in bringing to our customers these Automotive components unchallenging in quality and workmanship.

        The Strength of G.S. is its people sound engineering skills, crystallized over a period of  five decades which has been handy in not only keeping the customers happy,  but also are going to be an asset in the liberalization of the Indian economy.

Join now!

DESIGN AND DEVELOPMENT

        With in the house facilities for latest state of art of equipment(CAD/CAM/CAE) designing function based on customers requirements, results in immaculate Quality of components produced.

        CAD/CAM/CAE solutions are provided to the customers in the components designing which is critical variable of cost effectiveness and customer servicing.  These are also implemented in dies, jigs, fixtures, special purpose machine tools etc.

(Cost effectiveness, customer service)=f(CAD/CAM/CAE appli.)

Simulation:

        Each components passes through numerous tests at the stages of design, raw material procurement and of course during the manufacturing process.  Conformance to the quality design ...

This is a preview of the whole essay