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Green Packaging.

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Introduction

Graphics info Green packaging Large product containers and lightweight refill packaging reduce the overall quantity of packaging per unit of product, thus reducing our solid waste stream and pressure on land fills. Why then, doesn't a "green" company like Planet offer products in large economical sizes or refill packages? "Green" cleaners are not produced by major companies with large promotional budgets. Their sales volumes are significantly less than those of traditional mainstream brands and, consequently, supermarket chains generally consider them to be "niche" products. Planet is a small independent company. It would incur major development and logistical costs if it moved to offer each of its products in several package sizes, or even if it shifted the entire line to a few non-standard sizes. Worse, beyond the direct costs, there are serious doubts about how such a project would be received in the marketplace. ...read more.

Middle

And many people, when presented with a choice between infrequent large purchases and frequent small purchases, opt for the latter. They can save in the long run by buying in volume, but the smaller package represents a smaller immediate expense. Frequently the short run "saving" wins. Customer convenience also figures into the relative market acceptance of different sizes of packaging. Larger sizes are sometimes not as easy or convenient to use. Many people find large bottles to be heavy and awkward to transport or handle. Summarizing then, Planet Liquid Laundry (for example) in 50 fluid ounce bottles means better consumer acceptance, better shelving, more frequent repurchases, and better turnover for stores. In contrast, Planet Liquid Laundry in 100 fluid ounce bottles would mean less than half the rate of repurchases, and would therefore increase the risk of being discontinued. ...read more.

Conclusion

We sincerely believe that it is better to have products like ours available with some excess packaging than not to have them available at all! Keep in mind, we do make all our bottles from 50% recycled HDPE plastic which is, in turn, recyclable. It is important to note that this means they are made from reused material. Many brands label their plastic bottles as being "recyclable", but that does not mean that they have used any actual recycled material in manufacturing it. The above arguments notwithstanding, we do want to eventually offer larger packages and refills in our product line. As Planet's sales and its resources grow, we hope to be able to introduce some larger economy sizes and refill packaging. This may initially occur through "alternate" distribution channels (e.g. mail order). Then you, our customers, will have more choices, and we can all score a small but important win for the environment. ...read more.

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