HR-Planning

TABLE OF CONTENT

1.        INTRODUCTION        

1.1 Morris Mainwaring        

1.2 Task and Problem 1dentification        

2. WASTAGE ANALYSIS        

2.1 Analysis of the Wastage data of Morris Mainwaring (MM)        

3. THE MANPOWER PLAN        

        

  1. Introduction

The aim of this assignment is to critically assess the HR Strategy of Morris Mainwaring and its impact on sales. The company is a family owned business, which offers both male and female clothes in some 40 branches around the UK.

Of increasing importance is its appeal to tourists visiting the UK who value the prestigious MM label.

1.1 Morris Mainwaring

Morris Mainwaring (MM) is an established retail chain with an up-market “British” image and appeals to both city and country clientele, typically the over 35’s. The tables below show the analysis of sales to both UK and Tourists customers and the inflow of customers.

Table 1

                 

     

Table 2

                                   

     

     

From the above figures given about sales and the number of customers for the last five years, we can deduce that sales and patronage started to drop from the year 1999. The decrease has been progressive. Sales decrease as wastage increases. Many factors can be attributed to this. MM has exhibited two major strategies, that is, Quality and cost reduction strategies. Quality strategy is about having an image and developing a brand name, which MM did. They also kept to the standards of the brand reputations. Cost reduction was pursued through increased use of part-time employees, measurement procedures and job assignment flexibility. The primary focus of these measures is to increase productivity, that is, output cost per employee. This was done through the reduction of the numbers of employees and reduction in pay levels by keeping salaries under severe control. Obviously all these had adverse effects on the company as reflected by the two tables above.

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1.2 Task and Problem 1dentification

As a consultant brought in to review the situation of things at MM, I will try to identify the problems and offer suggestions to improve matters.

From the data given, strategy is focused on short-term cost saving and profit targets rather than adopting a long-term view of building skills and competency in the employees .The reduction in salaries helped in the loss of sales as less qualified employees was left in the company. MM need to match the quality of their brand with a good pay as other competitors ...

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