I have chosen to produce a perfume for single woman as I feel that there is a gap in the market in this area.
GCSE BUSINESS STUDIES COURSEWORK
TASK 1
- I have chosen to produce a perfume for single woman as I feel that there is a gap in the market in this area. There are no perfumes aimed at people that are single and I feel that if I produce a product for them then it will catch their eye and tempt them to buy it. This ‘unique’ perfume will be in touch with single peoples lonely heart.
- ‘The marketing mix’ is a combination of things that help the business sell a product. They are usually known as the 4 p’s, which are price, product, promotion and place. The marketing department might use these factors to help focus on the important features required to make the new product sell as for example ‘The place’. The amount of products sold can depend greatly on the place that it is being sold at. For example it is no use selling perfume aimed at young people in a city with an entire population of old people as they will not sell. This is just an example of the effect that it can have. The path taken in which the product gets to the consumer (the channel of distribution) is also very important.