I will analyze the marketing activities of Caravelle hotel one of the biggest 5 star hotel in Vietnam, using the 7Ps model.

Authors Avatar by ek1234 (student)

Marketing analysis of Caravelle Hotel

12/1/2012


Table of Contents

Introduction        

1.        Assignment introduction        

2.        The hotel introduction        

3.        Target segment        

Marketing mix analysis of Caravelle hotel based on the 7Ps’ model        

1.        Product – Service in the hotel        

2.        Prices        

3.        Places – all places and channels that are related to the hotel.        

a.        19 Cong Truong Lam Son, District no.1, Ho Chi Minh city        

b.        Website http://www.caravellehotel.com        

c.        Social network        

4.        Promotion        

a.        Commercial on media networks        

b.        Public relation activities        

c.        Customer relation        

5.        People        

a.        Skills        

b. Knowledge:        

c. Uniforms:        

6.        Physical evidences        

7.        Process        

a.        Before coming        

b.        Coming        

c.        During their stay        

d.        Checking out and after leaving        

Conclusion and recommendation        

1.        Product        

2.        Place        

a.        Website http://www.caravellehotel.com        

b.        Social networks        

3.        Promotion        

References        

Books:        

Articles:        

Website:        


Introduction

  1. Assignment introduction

In this piece of paper, I will analyze the marketing activities of Caravelle hotel – one of the biggest 5 star hotel in Vietnam, using the 7Ps’ model.

The assignment will include the introduction about the hotel, the literature study, the 7Ps analysis, the conclusion and some recommendations for their marketing activities.

  1. The hotel introduction

Carravelle is one of the top 5-star-hotel in Ho Chi Minh city (former name was Saigon), Vietnam, which is located right in the city center. Opened in 1959, Carravelle has a long parallel history with the city during Vietnam-war. Nowadays, Carravelle is the favorite destination of Vietnamese who live abroad or foreigners who want to know more about the story of Saigon.

From the French architecture, in 1988 the Caravelle was renovated into a luxury and modern hotel, where was the destination for the former president of the United States – Bill Clinton, the princess Anne of United Kingdom, the president of South Africa – Thabo Mbeki, Pierre Cardin or famous actors like Michael Caine, Brendan Fraser and other celebrities. Moreover, in the last 20 years, the Caravelle had received many tittles and prices like “The best hotel for businessman in Ho Chi Minh city”, “The best hotel in Asia for holding events”, “100 best luxury hotels in the world in 2006” or “The best hotel of Vietnam in 2007”, etc..

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  1. Target segment

We can point out the target segment of Caravella hotel is the people who are businessman, mostly foreigners with high salary (>3000 USD) and will stay in the hotel from 1 to 3 days. They travelled a lot and have their high requirement and deserved to have the best service during their stay.

Marketing mix analysis of Caravelle hotel based on the 7Ps’ model

  1. Product – Service in the hotel

Being one of the best hotels in Vietnam, nowadays, Caravelle is one of the best 25 hotels in Asia, so, what makes the fame and truth ...

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