• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

In this presentation, I will be discussing the market strategy (which I have set) for a chocolate company called Chocolicious. The main things I will be discussing are;

Extracts from this document...


Marketing presentation In this presentation, I will be discussing the market strategy (which I have set) for a chocolate company called Chocolicious. The main things I will be discussing are; 1-Understanding customer needs 2-Keeping ahead of competition 3-How to achieve marketing aims 4-Customer satisfaction 5-How to achieve marketing aims 6-Constraints on marketing Before a business can develop a marketing strategy they have to understand customer needs. Finding out customer tastes and preferences is very important. Before you sell the product you have to make sure it tastes good or otherwise no one will buy the product. To find out whether the product tastes good and that people will buy it the company can make surveys/questionnaires and also sampling to test there product on focus groups to test the product and see whether people like the taste, design of chocolate and packaging. If any problems are found Chocolicious will be able to make the necessary adjustments. ...read more.


I suggest Advertising on television, radio, and billboards; in newspapers, magazines, and catalogs. Maximum exposure at the beginning of promoting the product will maximize its chances of doing well in the market. Keeping ahead of competition The reason why businesses like Cadburys are still around is because the know how to keep ahead of competition by staying competitive. Chocolicious PLC could use ideas from Cadburys like consumer research. Cadburys have also become a brand name. This means people are more likely to buy it because of the name that will communicate certain values to other people. Chocolicious could also achieve this over a period of time. Consumer loyalty is also important because in all markets a small number of consumers account for a large proportion of sales. Loyal customers are the most important as these are the customers who will buy the product over and over again. ...read more.


'A' is the action taken when purchasing the product. Constraints on marketing activities There are constraints that face organizations with market activity, which involve. Internal constraints which refer to the resources capabilities of an organization. External constraints which includes a number of factors which limits the organizations activities. Example, consumers, competitors, economy, laws. An organized market company will research these constraints and try to find a solution. In Chocoliciouses case, the internal constraints for them are their customers. Because any market work was done before they weren't able to identify their needs. Conclusion Looking at the success of companies such as Cadbury's and research that I gathered I believe that Chocolicious will be more beneficial than ever before as they are now better organized and have a market strategy. From the information gathered they will be able to improve a number of things and sales are shore to go up. If they follow the strategy I have set I'm shore that the company will be more successful then ever before. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Butler's Chocolate Company

    Their Hot chocolate Sauce has won a gold medal at the London Great Taste Awards. The company has won a number of awards in recent years including the Bord Bia Brand Marketing Award and the Crest Retail Excellence Award for Butlers Chocolate Cafe, Henry Street.

  2. Marketing Environments - Chocolate Confectionary Market

    4.3 SUPPLIERS Losing a key supplier or components or raw material can mean that production flow is interrupted, or that a lower-quality or more expensive substitution has to be made. Cocoa from the West African region is credited as being among the best in the world for chocolate products and,

  1. History and current position of Cadbury.

    The advertising always features a woman who is choosing to enjoy her Flake moment in an unique, and dramatically indulgent way. Moreover, according to Cadbury's, over 100 million Flake 99s are sold every year. Problem Children: These are cash drains because they have low profitability and need investment to keep up with the market growth.


    Demand for decorative/architectural finishes ? Demand for industrial finishes Decorative paints accounts for 70% of market and includes acrylic and oil-bound distempers, enamels, and plastic emulsions. Demand for decorative paints arises from household painting, architectural and other display purposes. Demand in the festive season (September-December)


    This Brewery also aims to steadily attain its numerical targets by acquiring a leading position in fairly new low alcohol beverage category by selling international brewers products. Carib Brewery has understood that its size and resources makes its impossible to become a market leader for alcoholic and non-alcoholic beverages in

  2. Situation Analysis/Current Marketing Mix of Tiger Chocolate biscuit in Singapore

    Eventhough Singapore is divided to some regions, such as west region, central region, and east region; but the the overall condition in all region are the same, the law and regulation are the same as well. This situation lets Kraft Tiger to use the same marketing strategy throughout Singapore.

  1. Decision Making at Co-Op Supermarkets of Vietnam.

    Critical path and duration: A network can have many different paths of activities to follow. However in order to get the most effective performance, an organization must be able to find out the critical path for their own project with the duration time to finish every activities.

  2. This report aims at portraying the importance of IMC in the marketing of a ...

    PINK & BLUE targets customers that are in need of baby furniture and positions its products in the category of "comfort and safety for babies". PINK & BLUE opened its first flagship store Jumeirah, Dubai. The ambience of the store helps the parents to shop peacefully as there is a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work