In this presentation, I will be discussing the market strategy (which I have set) for a chocolate company called Chocolicious. The main things I will be discussing are;

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Marketing presentation

   In this presentation, I will be discussing the market strategy (which I have set) for a chocolate company called Chocolicious.  The main things I will be discussing are;

1-Understanding customer needs

2-Keeping ahead of competition

3-How to achieve marketing aims

4-Customer satisfaction

5-How to achieve marketing aims

6-Constraints on marketing

  Before a business can develop a marketing strategy they have to understand customer needs. Finding out customer tastes and preferences is very important. Before you sell the product you have to make sure it tastes good or otherwise no one will buy the product.

To find out whether the product tastes good and that people will buy it the company can make surveys/questionnaires and also sampling to test there product on focus groups to test the product and see whether people like the taste, design of chocolate and packaging. If any problems are found Chocolicious will be able to make the necessary adjustments.

To make sure the company is successful the product and pricing, place and promotion (marketing mix) is also a key factor making sure the organization does well.

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The product ‘sweet dreams’ has to be of a good quality, taste good and look good to make sure the product can sell and compete with big competitors like Cadbury’s

   As the chocolate is aimed to kids/teenagers who on a majority don’t work means the chocolate should be affordable .the price has to be affordable and competitive. A good example is Cadbury’s ‘timeout’ chocolate. Timeout was introduced on the market at 28p while standard bar was priced at 30-32p. Sweet dreams should be introduced at 26p, which is affordable and competitive.

The distribution of the chocolate ...

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