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Introduction to Levi's jeans.

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Introduction to Levi's jeans Denim jeans grew very popular on the markets through the 1960's and 1970's. Levi's jeans became very popular and the jeans became (as they said) the international uniform. Then a big shock hit the Levi's company, the 15-19 year olds thought of Levi's jeans as "my dads jeans". The sale for Levi's dropped instantly and they had to find a way to make Levi's popular again and make the teenagers buy them. Analysing Youth on bike emerges from lift. Classic image of rebellion, unconventional entrance, Cool, strong, macho man. Real cheek. He rides bike past computer networks in office, amazing workers. High technology boring and Serious money. ...read more.


With the addition of Levi Strauss Signature(tm), the company will now have a portfolio of brands to offer consumers in the UK, France and Germany that includes Levi's(r), Dockers(r) and Levi Strauss Signature(tm). Levi Strauss & Co. in EMEA is entering talks with value channel retailers in the UK, France and Germany about offering the Levi Strauss Signature TM brand of clothing for men and women in their stores. It is expected that Levi Strauss SignatureTM will be available to consumers in value channel outlets in the three countries from early 2004. The company will gradually roll out the new brand in other countries over the next few years. The company's decision to bring Levi Strauss Signature TM to the UK, France and Germany, providing a quality product to consumers in the value channel, is an integral part of its long-term business strategy. ...read more.


Consumers will easily see the differences between the Levi Strauss Signature(tm) and Levi's(r) brands, as the two brands will be offered through completely different retail stores and Levi Strauss Signature(tm) will have its own identity. The new brand will not have the Red Tab, Two Horse patch or Arcuate stitching trademarks of the Levi's(r) brand, but will have its own design, construction and styling which are relevant to value channel consumers. -- End - Note to Editors: Levi Strauss & Co. is one of the world's leading branded apparel companies, marketing its products in more than 100 countries worldwide. The company designs and markets jeans, casual wear and related accessories for men and women under the Levi's(r), Dockers(r) and Levi Strauss Signature(tm) brands. ...read more.

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