Kraft Foods - Report on Ethical Stance
Kraft Foods Report on Ethical Stance Kraft Foods is a huge global business which is responsible for many successful brands. Which many people think are businesses that stand in the market alone. Kraft has to create a very specific and individual business ethics plan for each separate brand. This is because all of the brands target markets vary and are spread from Canada to Australia. The trustworthiness of a business, its customer service, its customer care, its way of dealing with customers and its urge to retain their old customers, is a part of the business ethics. Business ethics leave a long-lasting impression on the customers. Kraft Food managers with support from team members of the Compliance & Integrity and Legal groups help employees understand the ethical standards expected of the business. Training educates employees worldwide about Kraft's ethics and compliance practices. 'In 2010, Kraft Foods employees at all levels took a Code of Conduct online training and completed an acknowledgment form.' In late 2010, Kraft Foods began providing the course to the legacy Cadbury employees. In addition, they offered in-depth courses to employees based on their responsibilities. The areas included food safety, antitrust, anti-bribery and responsible marketing. They frequently measure and evaluate how they as a business are complying with ethics this shows that Kraft Foods