Marketing

In every human’s life there are needs that have to be met in order to survive.  These needs are laid out in Maslow’s Hierarchy of needs.  His diagram is a pyramid of needs that start off at the bottom, with the needs of basic survival, and it works its way to the top.  The top needs are needs that are not required for human survival, but are necessary for a successful and happy life.  In the diagram, some of the needs mentioned are security, comfort, the desire to be wanted and loved, to be respected and to have affectionate relationships.  Needs like these are acquirable, but many of them have been so watered down that people really do not know the true meaning behind them.  Because of this, companies target people that do not know any better, and tell them that their products will satisfy these needs, when in reality it will only make things worse. For example, when one sees an advertisement about a body spray, the advertisement would lead someone to believe that by simply using the body spray, people will become attracted to them.  People believe these lies because of the fact that the ad suggests that one will achieve the need through the product, and unless a person views the ad analytically, the ad will work no matter how intelligent the viewer is.  Another example is the advertisement of the medicine Valtrex.  The advertisement makes the viewer see genital herpes as a gentle disease, with very few effects.  It gives the viewer a false since of security.  Because of the viewer is so gullible, the advertiser really can send any message, and most of the time it will be accepted.  Many businesses use these tactics against the viewers.  But others use it going about advertising in a more fair way.  

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Many businesses can abuse the power they have over the consumers, but other companies’ just use the power they have to benefit their stores, while still being truthful to the customer. Best Buy does use the diagram that Maslow created in their favor.  Their main focus is the costumer that wants to have status and reputation.  Best Buy uses this knowledge about the consumer in a way that can help attract certain people.  The message that the stores send is not a false hope, but instead it is a way for people to understand what they are getting out of ...

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