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Marketing Research Project. Peoples perception about the Influence of United States of America on the world. To present the precise information the report focuses on three main objectives To the extent that it affects the Economy of al

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Introduction

EXECUTIVE SUMMARY The Marketing Research Process includes Problem Definition, determining Research Design, identifying sources of data, designing questionnaires. All of these steps have been thoroughly completed in this Research Report. After realizing the problem of being unaware of United States of America's true influence on the world a research question was attained. 'People's perception on the Influence of United States of America on the world'. The report provides background information apart from the three main objectives this report focuses on To the extent that it affects the Economy of the World. To attain knowledge on the impact of American Economy on the world before and after the Recession. To the extent that it affects the Foreign Affairs in the World. To gain information of United States role on the foreign affairs in the world amongst different countries To the extent that it affects the Terrorism in the World. United States of America is at war against terrorism and also providing support and advanced equipment to its allies. The research information was obtained through Secondary sources that is the databases. Two interviews were organized to gain insight on the real world situation. A sample questionnaire was also prepared to collect information from the people residing in the United Arab Emirates. The research question and objectives provide the readers a complete picture of the world's scenario today. TABLE OF CONTENTS 1.0 Introduction. 2.0 Background Information. 3.0 Secondary Research. 3.1 Article 1. 3.2 Article 2. 3.3 Article 3. 3.4 Article 4. 3.5 Article 5. 3.6 Article 6. 3.7 Article 7. 3.8 Article 8. 3.9 Article 9. 3.10 Article 10. 3.11 Article 11. 3.12 Article 12. 3.13 Article 13. 3.14 Article 14. 3.15 Article 15. 4.0 Methodology. 4.1 To the extent that it affects the Economy. 4.2 To the extent that it affects the Foreign Affairs. 4.3 To the extent that it affects Terrorism. 4.4 Research Design. ...read more.

Middle

What information was collected ? Key differences were found between US and Korean restaurant customers' perceptions of wait-staff behavior and their impact on performance. While personalization was a significant predictor of satisfaction in the US sample, concern was a significant predictor for the Koreans. Courtesy and civility were important to both samples. These findings confirm the general conclusions of researchers that have observed differences in service expectations across cultures. It also serves as advice for American restaurant companies doing or planning on doing business in Korea. They need to attend more closely to the management of both service encounter behaviors and the sources of customer satisfaction. Customer perceptions and expectations of service quality are increasingly used to forecast company profitability and to boost market share. Operating with a heightened understanding of the cultural differences between countries, restaurant management can create the kind of customer franchise that leads to increased sales and long-term profitability. Q4) How was the information attained ? A questionnaire was designed to collect data in the USA and Korea. Exploratory factor analysis was employed to extract the most distinct set of behavioral dimensions underlying each culture. Predictive validity was examined using correlations and regression analysis. Q5) How consistent is the information with other information? This study talks about the culture followed by restaurants in the service sector. This article is different from other articles as it explores and compares the customer perceptions of service encounter behavior in the USA and the Republic of Korea. Q6) How consistent is this information with your research topic ? This study depicts that the fact that the service culture followed by American restaurants are favorable. Hence, this may lead to great popularity amongst the American restaurants in different countries. Hence, showing the influence of American lifestyle in different countries. Q7) What value does this study add to your research project? This study provides an insight as to how American restaurants follow a favorable culture and satisfy the customer to the fullest. ...read more.

Conclusion

European Business Review,21(4),307-312. Retrieved November 13 2009 from Emerald Fulltext. Hurley-Hanson A.E.(2006). Organizational responses and adaptations after 9-11. Management Research News,29(8), 480-494. Retrieved November 13 2009 from Emerald Fulltext. Kong M. & Jogaratnam G. (2007). The influence of culture on perceptions of service employee behavior. Managing Service Quality, 17(3), 275-297. Retrieved September 25 2009 from Emerald Fulltext. Lee M.,Kim Y., Pelton L., Knight D. & Forney J. (2008). Factors affecting Mexican college students' purchase intention toward a US apparel brand. Journal of Fashion Marketing and Management, 12(3), 294-307. Retrieved September 25 2009 from Emerald Fulltext. May, C. (2004 March 24). Blame Game: Who Took Terrorism Seriously Before 9/11?. Retrieved September 10, 2009, from Pundicity website: http://www.cliffordmay.org/1909/blame-game-who-took-terrorism-seriously-before-9-11 Morgan D. (2008). American culture, corporate culture, and the transformation of business practice: the role of social foresight in a restorative economy. Foresight, 10 (4), 31-42. Retrieved September 26 2009 from Emerald Fulltext. Prasad, E.S., (2009). Effect Of The Financial Crisis On The U.S.- China Economic. Cato Journal,29(2),223. Retrieved September 25 2009 from ProQuest database. Prueitt G.C. (2000). US Army Utility Helicopter Fleet Modernization Analysis. The Engineering Economist, 45(3), 271. Retrieved September 26 2009 from ProQuest database. Richardson J. & Robinson B.(2008). The United States as a land of the future1. foresight, 10(4), 56-58. Retrieved September 26 2009 from Emerald Fulltext Shah M.S. (2006). The Formation of the Emergency Medical Services System. American Journal of Public Health,96(3), 414. Retrieved September 26 2009 from ProQuest database. Slaughter R.A. (2008). Opinion: Is America "the land of the future"?1. foresight, 10(4), 4-27. Retrieved September 26 2009 from Emerald Fulltext. Sutter R., (2009). The Obama Administration and US Policy in Asia. Contemporary Southeast Asia,31(2), 189. Retrieved September 25 2009 from ProQuest database. U.S. Oil Company Occidental to Invest in Abu Dhabi Oil Fields. (2008, October 9). Retrieved November 12, 2009, from Alibaba News website: http://news.alibaba.com/article/detail/crude-oil/100011509-1-u.s.-oil-company-occidental-invest.html Walid, T. (2009 September 7).U.S. offers Yemen help in "fight against terrorism". Reuters , Retrieved September 11, 2009. website: http://www.reuters.com/article/latestCrisis/idUSL7485052 War On Terrorism. (n.d.). In Wikipedia. Retrieved September 11, 2009, from http://en.wikipedia.org/wiki/War_on_Terrorism ?? ?? ?? ?? [Type text] - 1 - ...read more.

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