Marketing & Strategy

                                

                                                Siasat Singh

                                                Course: MSc. Management (Marketing)

     Group: B

                                                Date:        20 November 2008                                                        

                                                Tutor: Mr. Sid Ghosh  

TABLE OF CONTENTS

Introduction…….        ………………………………………………….3

Strengths, Weaknesses, Opportunities, Threats..…………….3 – 5

Answer to Ques 1……..………………………………………….5 – 6

Answer to Ques 2 …………..……………………………………6 – 7

Answer to Ques 3 ……..…………………………………………7 – 8  

Answer to Ques 4 ………………………………….…………….8

Answer to Ques 5 ………………………………………………..9

Conclusion…………………………………………………………9

References…………………………………………………………10

Introduction        

Santa Fe is a market leader in Asia in the field or relocation services. It offers a comprehensive range of the highest quality services, including; Immigration / Visa, Home / School Search, Language / Cultural Training, Tenancy Management, Financial Management and Moving, to individual and corporate clients. The company started its operations in Hong Kong in 1980 and after its acquisition by EAC www.eac.dk in 1988, it has continuously expanded operations throughout the region and currently operates through offices in 13 countries and 36 cities and territories across Asia, including; China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.  

Along with its increasing profits and rising image, company has started facing many issues. Main issue is branding challenge. Other issues facing Santa Fe are not as big as branding challenge, but, with passing time they may rise to uncontrollable level. People dislike relocation and when they have to, they don’t want to spend money on it and look for cheapest option available. There are very less no. of companies and individual clients, who are aware of the broad range of the services provided by the company. Change in brand mark can be considered as another issue coming in front of the company. Staff at other offices often customized the branding material according to their convenience. The colours, scripts, font sizes, and even versions of the logo used in marketing materials varied widely from office to office. Inconsistency in the brand mark can cost company a lot.

SWOT Analysis

SWOT Analysis of Santa Fe shall help in giving a deeper and clearer insight of the internal and external factors that can either be taken as a helping hand or as a trouble maker for the company.

Join now!

Strengths: Santa Fe owes much of its success to a focus on quality. It is firmly dedicated to ISO standards, in addition to quality standard of 'FAIW. Company is known for the highest level of quality services it provides. Full Range of Services company is offering adds on as an advantage. It provides household goods moving, home and school search, familiarisation programmes, crosscultural training, maid & handyman services, tenancy management and many other related services. Worldwide network support of partners can be considered as strength.  Company offers the finest worldwide network supported through active partnership in the industry's leading ...

This is a preview of the whole essay