Situation Analysis/Current Marketing Mix of Tiger Chocolate biscuit in Singapore

Table of Contents .0 Situation Analysis/Current Marketing Mix 2 .1 Current Product 2 .2 Current Pricing 3 .3 Current Distribution 4 .4 Current Promotion 5 2.0 Segmentation Theory 6 2.1 Define and Explain Segmentation 6 2.2 Three Benefits to Kraft Tiger From Using Market Segmentation 6 3.0 Target Market Identification 7 3.1 Geographic Segmentation 7 3.2 Demographic Segmentation 7 3.3 Psychographic Segmentation 8 3.4 Behavorial Segmentation 8 4.0 Discussion/ Rationale of the Target Market Images Chosen Table 9 5.0 Reference List 14 ________________ .0 Situation Analysis/Current Marketing Mix .1 Current Product Providing that customer buy Kraft Tiger Energy Chocolate Biscuits (Kraft Tiger), they will get several benefits. Since this is an energy biscuit product, customer will get more energy, 9 vitamins and 6 minerals than consume another biscuit products just as vitamin B, vitamin E, iron, calcium and magnesium (What is Enermaxx? 2011) . Packaging is the design and activities of producing the cover or container of a goods (Kotler et al. 2008, 290). Kraft Tiger has several distinctive features of packaging and labelling. Kraft Tiger provide a train illustration

  • Word count: 4235
  • Level: University Degree
  • Subject: Business and Administrative studies
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An analysis of Burberry Builds Success With Chinas Luxury Consumers

An analysis of ‘Burberry Builds Success With China’s Luxury Consumers’ Zonghao Sun 00693604 6/12/2012 According to the news provided, the iconic British luxury brand – Burberry achieved a great success in China. Burberry made a performance record with $2.1 billion sales for the six months through March (Clode, J, 2012). However, Burberry’s marketing strategies played a vital role in their success, for example Global marketing, STP, CRM and digital marketing. Furthermore, the news also mentioned some marketing issues such as consumer behavior, advertising and promotion, and some skills or technologies needed for marketers in the future. It believes that global marketing is necessary for Burberry’s survival. As the economic booming, China has become the second biggest economy in the world. Their huge populations, potential and increasing demand, offering boundless opportunities to foreign companies. Thus, many luxury brands rushed China’s rapidly growing consumer markets in order to obtain advantage due to its favorable economic environment. On the contrary, The UK’s domestic markets for fashion industry are no longer as rich in opportunity, even shows a declining trend. Moreover, the main purchasing power for Burberry is come from high-net-worth consumers, ‘if China has only 0.2 millionaires per thousand people, it trails only the UK, US and Germany in

  • Word count: 1116
  • Level: University Degree
  • Subject: Business and Administrative studies
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Analysis of The Marketing Philosophy of Ryanair

Marketing 1 28258 Analysis of The Marketing Philosophy of Ryanair Terms of Reference: The request was made to write a report to analyse the marketing philosophy of a business known to me and making specific reference to the macro and micro environment and to consider the impact of marketing influences such as buyer behaviour in addition to social and ethical considerations. Procedure: To specify micro and macro environment in Ryanair the research will be based on their website, books, newspaper articles and other material. Findings: . Background and Introduction page 3 . Mission statement . Macro Environmental Analysis pages 4-7 2. Micro Environmental Analysis pages 7-8 3. Conclusion page 8 4. Recommendations pages 8- 9 5. Bibliography pages 10-12 6. Appendix 1

  • Word count: 4038
  • Level: University Degree
  • Subject: Business and Administrative studies
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Wow Birthday Restaurant Marketing Plan

Content .EXCUSIVE SUMMARY 2.COMPANY DESCRIPTION 2.1 Restaurant Name 2.2 Location 2.3 Mission Statement .2.1 Services Mission .2.2 Business Mission 2.4 Critical Issue(Key to Success) 3.SITUATION ANALYSIS: 3.1Economy 3.2 Social 3.3 Demographic 3.3 Restaurant Industry Analysis: 3.3.1 Trend and Drive 3.3.2 Market Overview in Preston 3.4 SWOT Analysis 4. OBJECTIVE 5.MARKET POSITIONING TARGETING 5.1 Positioning 5.2 Market Segmentation 5.3 Target Market strategy 6. MARKETING PROGRAME 6.1 Product Strategy 6.2 Services Strategy 6.3 Promotion & price Strategy 6.4 Pricing Strategy 6.5 Place Strategy 7. IMPLEMENTATION 7. 1 Organization Management 8. EVALUATION AND CONTROL MECHANISMS 8.1 Cost and Revenue 8.1.1 Cost Forecast 8.1.2 Revenue Predict 8.2 Risks and Control. 8.2.1 Market : 8.2.2 Environment: 9. REFERENCE . EXCUSIVE SUMMARY In the modern world, the acceleration of life rhythm make people pay more attention to relaxion and self-fulfilment,Therefore, they focus on life quality, enjoyment and relationship among surroundings. When one's birthday comes,

  • Word count: 4246
  • Level: University Degree
  • Subject: Business and Administrative studies
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Analysis of Bata India Limited Shoe Company.

BATA INDIA LIMITED Repositioned Or Still a Foot weary Presented by- Yugesh Kumar dubey (8279) Vinay Singh (8272) Vinay gupta (8271) External environment We have analyze various external environments from case as well as from outside source- Industry environment- Threat of new entrants- There are many barriers to entry preventing new entrants from capturing significant market share. Large footwear producer enjoy economy of scale that create cost advantage over any new rival. BIL differentiated it’s product from rivals product like Comfort (using dynamic spring pad that acted as cushion on the feet for women’s footwear), Wind (in build air technology that allowed feet to breath fresh air) etc. The capital requirements are a high entry barrier to a new firm to the industry. However, an existing shoe manufacturer may enter the athletic shoe industry simply by re-tooling their manufacturing plant. Switching cost is very low for footwear industry because shoes are relatively inexpensive personal goods that are frequently replaced. Access to distribution channel is barrier to entry because it is really difficult for a startup firm to get shelf space at major shoe retailer. But existing firm may use their existing connections to easily access shoe distribution channel. Bargaining power of buyer- Bata was largest player in industry with 9-10%volume

  • Word count: 3892
  • Level: University Degree
  • Subject: Business and Administrative studies
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Consumer Behaviour. This report will aim to focus on the modal that used in holiday decision making and compare with the traditional rational problem solving.

_______________________________________________________________ CONTENTS Page INTRODUCTION……………………….……………….. . Holiday decision-making and the traditional problem-solving model………………………………………………… 2. The information search process………………...………… 3. Managers marketing and promoting holidays…………….. REFERENCES ……………………………………………… 2 3 6 9 0 INTRODUCTION Decisions are omnipresent in the daily lives of human beings. Being tireless decision makers, it stands to reason then that we understand the forces that drive decision making. The following report seeks to critically evaluate the long-held traditional ‘rational problem- solving and of the consumer decision making process against the background of the holiday decision making patterns of the modern consumer. This report will aim to focus on the modal that used in holiday decision- making and compare with the traditional “rational problem solving. Moreover, all of them will be evaluated in light of the behaviour patterns involved in the process of holiday decision making by the modern consumer. 1. Holiday decision-making and the traditional problem-solving model 1. Holiday decision-making Holiday decision-making proved to be an ongoing process which was not necessarily

  • Word count: 1890
  • Level: University Degree
  • Subject: Business and Administrative studies
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Marketing Magnum ice-cream in Vietnam

Table of Contents I. INTRODUCTION . Marketing management philosophy applied in Magnum .1. The five marketing concepts .2. Marketing concept in Magnum .3. Costs and benefits of marketing orientation REFERENCE ________________ . INTRODUCTION Kinh Do Corporation (Vietnamese: Công ty Kinh Đô, KDC) (KINHDO:VN, KDC:VN) is a business group of Vietnam with an emphasis on food production, including baked goods, confections, snacks and soft drinks. The corporate group also includes companies in the fields of financial services, real estate and a retail bakery chain. Kinh Do Corporation manages a wide variety of brand names, distributes imported brand name snack and candy goods, and manufactures food for export from Vietnam. Main offices of the company are located in Ho Chi Minh City. In 1993: Kinh Do is established, operates in the field of manufacturing and trading of snack food in Vietnam. Since 2001, they had expanded exports to 35 countries and achieves a huge success Kinh Do is one of the private companies have the highest profit. Kinh Do is diversified into several fields of interest, listed along with significant subsidiary companies. Kinh Do company has annual growth rate of 20-30% with ice cream and yoghurt brands including Merino, Celano and Well Yo. In 2014, Magnum ice cream

  • Word count: 5746
  • Level: University Degree
  • Subject: Business and Administrative studies
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Case Study - Should JonesBlair Company, a privately held corporation that produces and markets architectural paint increase marketing efforts in the South West of the United States?

Memorandum From: 207898 To: Steven Clinton Date: June 24, 2013 Re: Jones-Blair Company Recommendation: Jones-Blair Company should continue doing what they are doing, and keep the cost structure the same. Problem Statement: Should Jones-Blair Company, a privately held corporation that produces and markets architectural paint; increase marketing efforts in the South West of the United States by spending an extra $350,000 in corporate brand advertising, cutting prices by 20%, hiring one additional sales representative, or doing nothing? Facts: . U.S. Paint Industry . The architectural coatings have a projected growth rate of 1-2% each year, and are considered a mature market. 2. Estimated sales of paint in 2004 were $16 billion. 3. Architectural paint coatings and sundries were $12 billion plus in 2004. . Market Segments . Two major segments in the paint industry are do-it-yourselfers (DIY), and professional painters. . DIY . Roughly 50% of architectural coatings are from DIY painters. 2. Buyers view paint as paint and search for the lowest price. . Professional painters . 25% of architectural coatings came from professional painters 2. Seek quality products. 3. Seek retailers who will put in the extra effort for them. 4. Expect to work with knowledgeable employees when dealing with their paint. . Other . 25% of

  • Word count: 1230
  • Level: University Degree
  • Subject: Business and Administrative studies
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This report is based on the Singapores Mobile phone industry. We have conducted a strategic analysis of the industry.

University of Wales (UOW) & Management Development Institute of Singapore (MDIS) Group Assignment Subject : Strategic Management Report : Mobile Phone Industry - Singapore Lecturer : Mr Sam Sui Chee Course : Master of Science in Management (Banking & Finance) Student Name FIN Number Signature David Loa G0050209Q Moulik Patel G1036235R Nguyen Son Tra G0895421L Jiang Zhejun G1004456T Tran Thanh Hung G0245407L Submitted on Due Date? Yes (Date submitted: 15/08/2011) Word limit observed? Yes (No of words: 4956) Executive Summary This report is based on the Singapore’s Mobile phone industry. We have conducted a strategic analysis of the industry by scanning and studying the key forces the drive changes in the industry such as political-legal, technological, socio-cultural, and economic forces. Secondly, with the help of Porter’s five forces we analysed the key competitive forces such as buyers, sellers, potential entrants, substitutes and other stakeholders and the extent to which they impact the attractive of the industry. Thirdly, we mapped the key strategic groups of the industry – Apple, Nokia, Samsung, HTC, Sony Ericsson, Blackberry, LG, Motorola and Others, and studied the main strategic group and its strategic type, which consists of Nokia, Sony Ericsson and Samsung. Lastly, with the help of Issue Priority Matrix, we analysed the key

  • Word count: 6253
  • Level: University Degree
  • Subject: Business and Administrative studies
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Principles of Marketing. This report will gather research about characteristics that affect the consumer behaviour of a middle-class man in the UK, in choosing a mobile phone contract.

Introduction With a staggering 82.7 million mobile phone subscriptions in the UK (Ofcom, 2013), it is extremely important for contract providers to have the edge in order to succeed in their market by winning over subscribers and generating profit. Especially during the recent recession, which has dropped the consumer confidence, it is vital for mobile phone providers to be able to attract customers through various ways in order to succeed. Successful ones always continue their extensive research and try to understand consumer behaviour, which will help them significantly when they are considering introducing a new plan. This report will gather research about characteristics that affect the consumer behaviour of a middle-class man in the UK, for getting into a mobile phone contract. His previous contract consisted of a basic handset and he was tied into a lengthy contract. The man, a family man in his mid-20s, is well-off and is employed by a well-known banking firm in Central London. During his travel to work, he likes to be entertained and has a fondness for games. In addition to this, he likes to spend as much time as possible with his family whenever he is off work. As this report will be gathering its data from websites, it has to be considered as secondary research. This type of research is particularly useful and provides high quality data ‘’If stringent budget

  • Word count: 1958
  • Level: University Degree
  • Subject: Business and Administrative studies
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