Business at work.
The Company that I am using as a base of research is the McDonalds Drive Thru branch at Newtownards Road, Belfast. The franchisee acquired this business in 1998 and this is the only branch that he currently owns. His name is Paul Connan. Types of Businesses (a) Sole Trader A sole trader is a business that has one owner. It can trade under the owner's name or under a business name. It is usually a family business. Many small businesses such as local shopkeepers, window cleaners and market traders operate as sole traders. Partnership A partnership must have at least two owners and can, in most cases, have up to a maximum of twenty. The partnership is often used as a form of organisation by professional people such as doctors, dentists and solicitors who find they can offer a wider service by operating together with colleagues who have different specialisms. Private Limited Company (Ltd) Private Limited Companies are formed by many small to medium-sized businesses. These may not offer their shares to the general public. They tend to be smaller than public limited companies (PLCs) although many have substantially more share capital than some of the smaller PLCs. Examples of LTDs might be a local garage, or a farm. This is also the form of organisation used by most of the clubs in the football league. Public Limited Company (Plc) Most of the larger companies are
Business Environment
Introduction 2 HSBC Bank 2 Kellogg's 2 Main Objectives 3 HSBC 3 Kellogg's 3 Business Environment 5 HSBC 5 Kellogg's 6 European Economic & Political Integration 7 HSBC 7 Kellogg's 10 Conclusion 11 Bibliography 12 Websites 12 Introduction Being a business analyst for a major Merchant Bank, a report has been assigned by the line manager to compare and contrast the Business Environment of two organisations. The two businesses chosen to write the report on are HSBC Bank (tertiary) and Kellogg's (secondary) HSBC Bank HSBC is a public limited company and is one of the biggest banks in the world, being the fifth largest company and the third largest banking company. It was first founded in Hong Kong by a gentleman who goes by the name of Thomas Sutherland in 1865. Its total revenue is $70.1 billion USD, total operating income is $54.8 billion USD and its net income is $15.8 billion USD. 'HSBC's pride in its history is not a matter of nostalgia. Our experiences have shaped the Group's character and business approach. Our record of resilience, adaptability and innovation helps to explain why we have been able to succeed during times of rapid change. Likewise, our history explains why we believe in capital strength, strict cost control and in building long-term relationships with our customers. These factors are vital to our progress in meeting the challenges of the
E-Marketing.
Table of Contents .0 INTRODUCTION 3 2.0 STRATEGIC E-MARKETING 4 2.1 SUMMARY OF STRATEGIC E-MARKETING IN CURRENT STATE 4 2.2 ARTICLE 1: STRATEGY AND THE INTERNET 4 2.2.1 Summary 4 2.2.2 Critical Analysis 4 2.2.3 Conclusion 5 2.3 ARTICLE 2: WHAT IS INTERNET MARKETING? DO I REALLY NEED TO KNOW? 6 2.3.1 Summary 6 2.3.2 Critical Analysis 6 2.3.3 Conclusion 7 2.4 Comparison....................................................................................7 3.0 THE NEW MARKETING ENVIRONMENT 8 3.1 SUMMARY OF NEW MARKETING ENVIRONMENT IN CURRENT STATE 8 3.2 ARTICLE 1: ZIFF DAVIS SMART BUSINESS FOR THE NEW ECONOMY 8 3.2.1 Summary 8 3.2.2 Critical Analysis 8 3.2.3 Conclusion 9 3.3 ARTICLE 2: WIRELESS CONSUMERS WILL DEMAND MORE PUSH THAN PULL 10 3.3.1 Summary 10 3.3.2 Critical Analysis 10 3.3.3 Conclusion 11 3.4 Comparison..................................................................................11 4.0 CONSUMER BEHAVIOUR OF NET USERS 12 4.1 SUMMARY OF CONSUMER BEHAVIOUR OF NET USERS IN CURRENT STATE 12 4.2 ARTICLE 1: LEARNING CUSTOMERS' MOST IMPORTANT DECISION CRITERIA 12 4.2.1 Summary 12 4.2.2 Critical Analysis 12 4.2.3 Conclusion 13 4.3 ARTICLE 2: WHILE INTERNET USERS ARE MULTI-CHANNEL SHOPPERS, 14 4.3.1 Summary 14 4.3.1 Critical Analysis 14 4.3.1 Conclusion 15 4.4
E business
The Impact of E-business on the Economy Abstract The growing use of E-business and how its had an impact on the economy. This report will be analysing the impact of e-business on the economy (EU) and the importance of e-business, stating the critical issues and challenges involved in e-business. Introduction Electronic business also known as E-business is the conduct of business on the internet and other computer networks, not only does it involve buying and selling of products but also customer servicing and collaboration with business partners. In recent years, e-business has developed rapidly and the e-purchasing is becoming more popular over the world. Electronic business (e-business) is a general concept covering any form of business transaction or information exchange executed using information and communication technologies (Whiteley, 2000). E-business may take place between firms (B2B), between firms and their customers (B2C), or between firms and the government (B2G). According to Whiteley (2000), e-business operations can be grouped into three categories; Electronic categories, Electronic Data Interchange (EDI) and Internet business. E-business has been recognized as an important contributor in the economy of many countries. In the emerging global economy, e-business has increasingly become a very important and a necessary component of business strategy
The Marketing Mix
E1. The Marketing Mix A. Promotion There are many methods I can use to promote Classic Cola. I can use above the line promotion methods, where I can use media to get through to potential and actual customers. I can also use below the line promotion, such as personal selling. But I think I will use above the line promotions methods as I think it will be more affective. I will use television adverts as over 90% of homes have television sets in them. Also I will have the choice to choose the timings of when I can advertise Classic Cola, as different advertising spaces during the day target different people. B. Price I will have to chance the price of Classic Cola from the current price, which is 64p for a 2-litre bottle. I have decided to change the price to 55p and lower as time goes. I say this because I will make sure the production of Classic Cola will benefit from Economies of Scale, which then I can pass the benefits over to the consumers via lower prices. C. Place I will also place Classic Cola in national and international stores, in order for more people to actually know and buy the product. I say this because not everyone has seen or heard about Classic Cola, so by placing the product nationally and internationally there is more change of people taking an interest in the product, resulting in an increase of sales for Classic Cola. D. Production Classic
Intergrated Marketing Communications
Integrated Marketing Communications Assignment 1 Holly Smith Contents Introduction 3 Benefits of IMC 3-4 Barriers to IMC 4-5 The Pickton and Broderick Model 5-6 Communication models 6-12 Conclusion 12-14 References 15 Integrated Marketing Communications Introduction Integrated Marketing Communications ensures that all forms of communications and messages are carefully linked together. Kotler (2003) defines integrated marketing communications as: "A way of looking at the whole marketing process from the viewpoint of the customer." Integrated Marketing Communications (IMC), means integrating all the promotional tools, so that they work together in harmony. All of these communications tools work better if they work together in harmony rather than in isolation. Their sum is greater than their parts (synergy) - providing they speak consistently with one voice all the time, every time. There are other levels of integration such as Horizontal, Vertical, Internal, External and Data integration. Here is how they help to strengthen Integrated Communications. Horizontal Integration occurs across the marketing mix and across business functions - for example, production, finance, distribution and communications should work together and be aware that their decisions and actions send messages to customers.
The American dream
The American Dream The American dream. It consists of a family, house, cars, and other luxury items. How did it become the American dream? Why do we feel so compelled to pursue it? The reason is because we, the American public, have been convinced through advertising to acquire it. It is a very powerful way of persuasion. Advertising affects us so powerfully that it sometimes sets our views of society for us. We constantly absorb images of families, houses, and cars through commercials and magazine ads. It persuades us so strongly to the point that it can alter our social consciousness. Alter it to the point that we feel that the American dream is no longer a luxury, it has become a necessity. Today there is almost no way to escape advertisements. The radio, television, and magazine ads make sure of that. The more we view these advertisements, the more we are persuaded toward the American dream. With a television in almost every household and magazines an arms length away, advertisers basically have us on our knees. We must digest advertisers views so frequently that you would think it was necessary to sustain life. Advertisings main goal is to persuade. They want us to see the American way through their eyes. They tell us what to eat, drink, wear, drive, and think. Advertisers start this form of brainwashing on us at a very early age. They lay the groundwork of ideals early
Media Evaluation.
Media Evaluation In our group we decided to use 3 contexts for our production posters, radio and TV. We decided that our television adverts go out on channels which teenagers will watch such as trouble, nickelodeon and ITV. We have chosen the time of 4:15 to 6:30 because this is the time when the average teenager will get home and watch television. At 8 to 10 o'clock we thought that this was the best time to show our radio adverts we have chosen this time slot because this is when they listen to there favourite music or DJs. We can also attract a wider audience with this time slot because at this time there is a lot of people listening to pop shows, charts and interviews. Finally we have chosen posters because we can attract all sorts of people just on where we put them. In our group we decided that near schools, library, parks and shopping centres would be the best because this is where teenagers are most frequent. I think that what we have produced a product that is right for these slots because this is when most teenagers listen watch and where they are. I think our audience will respond quite well to our product, we have tried our best to come up with a catchy slogan and we have written our logo in a graffiti style so it is relevant to our target. I think that our logo will appeal to our target because it is of a teenage culture. I think that our product will not
Strategic management.
STRATEGIC MANAGEMENT ASSIGNMENT 1 BY RAY, Ka Sing HO CONTENTS Page No. Terms of Reference 3 Summary 4 Main Body SWOT Analysis 5-6 Product portfolio analysis 6-7 FIVE FORCE Analysis 7-8 Competitors Analysis 8-9 A PEST Analysis 9 Strategic Options 9-10 Evaluation of options 10-11 Preferred Option 11 Recommendation 11-12 References, bibliography 13 Terms of Reference * Carry out a full Strategic Analysis of Nintendo Co., Ltd., analysing its environment, resources, competences and strategic capability, stakeholder expectations and organisational purposes. * Make a list of strategic options which suit that organisation in the next 5-10 years. * Carry out an evaluation of each option and select a preferred option with reasons. * Suggest which changes in organisation and
SWOT analysis
Frigidaire Company: Launching the Front-Loading Washing Machine ) SWOT Strengths: - Good service and warranty - Lifted and tumbled clothes in and out of the water without rough agitation being more gentler on clothes - Had more capacity than previous frontloaders - Energy-efficient saving, it would cost less to operate, use less water and energy - Offered versatility in installation, it could be installed under a counter, stacked with a dryer or used in a freestanding position - Offered many features: automatic dispensing, extra rinse option, automatic water fill and dryer clothes. - Unique look with a glass door allowing the viewing of the machine operation - The product represented the first major technological innovation in several years in the industry Weaknesses: - Very heavy and more difficult to install - More costly to service than conventional top-loader - The competitive and demanding environment - Costs increased, driving the retail price higher - Delayed introduction - Low advertising, mass media advertising was limited to a brief television advertisement - Front-loading washer had experienced very little with US consumers - Consumer negative perception and concerns Opportunities: - Energy-efficient saving, it would cost less to operate, use less water and energy - Product differentiation in an industry very competitive and demanding -