DEMAND CHAIN MANAGEMENT.
DEMAND CHAIN MANAGEMENT . Introduction Demand chain management can be seen as a further development to the existing supply chain management theory. Demand chain is essentially a concept that focuses more on the market need than on the efficiency of supplying the product. This concept is becoming more relevant as manufacturers strive to be more competitive by adopting mass customization approach. To do this, manufacturers require information about what the customers want. This information will be transmitted to the production floor to produce according to customer needs. Due to the fact that customers may not be willing to reveal sensitive information or able to describe their wants in full details for the manufacturers to make timely and effective decision, demand chain management concept remains a challenge to implement. How can a manufacturer make full use of information, be it partial or full information to determine its operations management is the key factor to successful adoption. As this is a relatively new research that is being conducted, the research papers are relatively few compared to the rest of the well established concepts in operation management. Nevertheless, the decision to be made in this topic is about who should adopt demand chain management, what are the important factors that will make or break the implementation. 2. Literature Review 2.1
What measures should Wang Laboratories adopt to avert this disaster that befell the company?
GROUP 1 Abelido Albert Bryan Ignacio Carlos Ben Ong Julie Kristine Cañete Lesley Ladrera Roel Reandino Jason Wang Laboratories In the word processing industry, Wang Laboratories, Inc. has been the forerunner. It has revolutionized the process of preparing documents and expedited its flow. However, with its colossal success and profits, the company has become cataleptic to an apparent threat in its environment - the existence of competition. As a result, since 1988, the company sustained losses that eventually led for it to file Chapter 11 bankruptcy protection. What measures should Wang Laboratories adopt to avert this disaster that befell the company? ALTERNATIVE COURSES OF ACTION The company has filed bankruptcy under Chapter 11 of the Bankruptcy Code. Under provisions of this code, companies 'reorganize' its business and try to become profitable again. Management continues to run the day-to-day business operations but a bankruptcy court must approve all significant business decisions. Thus, it provides the company some time to rehabilitate its faltering business. Two possibilities though may result from this situation - the company may successfully work out a plan to regain profitability or else end in liquidation. ANALYSIS Wang Laboratories, Inc. came into the picture pioneering a new technology that exploited an untapped market. As a result, the
Exclusively for everybody -consumer behaviour
Executive Summary This report attempts to critically analyses how Marks and Spencer attempt to overcome the effects of selective perception, evaluate the possible bases for consumer segmentation that could define the target markets for the 'Exclusively for Everyone' advertising campaign. The report will also critically assess the use of reference groups in the campaign and examine how marketers are trying to change attitudes towards Marks and Spencer's with reference to attitude change strategies, and to evaluate alternative strategies that could have been used. The main findings of the report are as follows: * Marks and Spencer attempt to overcome selective perception by the use of models that appeal to the customer, some in which the customer will not feel threatened by - they are not too young and beautiful looking - yet at the same time, appeal to the customer to entice them into the shop. * The main type of segmentation used in the campaign are; psychographic, socio-cultural and behavioural segmentation. Marks and Spencer should concentrate on segmenting their target markets by behavioural and psychographic segmentation. * Last year M&S used Claire Sweeney to launch a new bra range. This year has seen David Beckham design and launch his own boy's clothing range within the store, and a celebrity packed Christmas television advert. Reference groups are used to
I aim to show a complete procedure for the research that the hotel can conduct to understand and to examine the customer base of visitors to Krakow and to our hotel and to monitor customer service.
Introduction My research is about the assessment of the importance of understanding customers in the service sector, specially dealing a case of Hotel. In line with this, I aim to show a complete procedure for the research that the hotel can conduct to understand and to examine the customer base of visitors to Krakow and to our hotel and to monitor customer service. The following research proposal initially starts with clear objectives of the hotel and a literature review. Below a complete plan for the research proposal is provided that will provide better and accurate information to the hotel management. Objectives of the research paper . To compare the profiles of customers within King Hotel and Krakow to launch a more efficient promotional strategy. 2. To know more about the competitors 3. To know what type of service activity must be used 4. To know the profiles of various different visitors. Literature Review Customers are a major and important sector for all the businesses working in the world. The reason is that these are the ones through whom our businesses are working. Their satisfaction and loyalty actually meant a lot to each single unit of the business. Therefore, better services to these customers and target market can only lead a firm towards success. When considering hotel management and hotel services, the sectors in question only revolve around the
Network Security: Preventing unauthorised access
Network Security: Preventing unauthorised access MIS 2231 - Network Management Assignment 2 Student: Jacy Logue Student #: 2025949 Word count: 2013 Introduction Networks are built in order to allow users to share, however it also allows other users the possibility to obtain information and other data that are not meant for them. This is becoming a bigger problem as organizations connect their private networks onto the internet. Despite the security problems the internet posses, businesses need to be connected to be able to compete as the use of the internet offer many advantages such as internet mail, file transfers and homepages for business. As organizations need to be connected to the internet, protection and security is required to prevent unauthorised users from accessing resources on an organizations private network and to secure data transmission over the internet. Although there are several methods to prevent unauthorised access; users occasionally are able to get through the security systems, and it is therefore essential for organizations to also be capable of detecting intruders. The rest of this essay will discuss how management can reduce the risk of intruders and minimize the effects of intruders, with emphasis on the use of firewalls and data encryption. Importance of security Before beginning to discuss how networks can be secured to improve the
Moonsnail Soapworks - Marketing campain.
Executive Summary Moonsnail Soapworks is a small Canadian company that hand-makes soaps, skincare, healing, bath and body oils, and other beauty products. The key decision that Moonsnail Soapworks faces is how to successfully market a new product while expanding current product markets. Moonsnail Soapworks faces the following problems: First, how to price, distribute and promote Moon Baby Cream. Second, to analyze whether the decision to move to the Charlottetown store had been a good one. Finally, to prepare a plan to improve performance/profitability at the One of a Kind Craft Shows. Qualitative and quantitative analysis conclude that the recommendations are to continue to attend both Toronto One of a Kind Craft Shows, and to hire family members who previously worked for Ridgway to fill in for the regional craft shows when time conflicts arise. The relocation in Charlottetown is a good decision and selling via this location must continue. However, it is not financially beneficial to continue selling through wholesalers and specialty stores. Finally, an action plan and recommendations are provided for this marketing study of Moonsnail Soapworks. Problem Definition The problem Jennifer Ridgeway faces is whether or not it is financially viable to produce Moon Baby Cream. With the introduction of this new product, Ridgeway needs to make appropriate decisions as to the
Marks and Spencer's Micro Environment
Customers: For Marks and Spencer their customers are the key to their sales. As customers are very important for the company to succeed, Marks and Spencer need to monitor their customers' needs and to anticipate what actions are needed to be taken to ensure customers continue to shop with them. Customer Relations Management is essential to a business as the company are able to analyse their customers, within in this analysis the company would need to look at three perspectives that contribute to the overall CRM, these are: * Information Technology * Customer Lifecycle, and * Business Strategy Marks and Spencer like most companies have gone along with the vastly changing pace of technology and made their company available for connection on the Internet with the use of IT. For customers who shop with M&S, they have a number of customer touch points and these are vital for M&S as they focus on the customers' needs now and in the future. At Marks and Spencer, their contact points are their employees within the store; store newsletters, email updates, company website and telephone help if necessary for the customer. "Marks and Spencer is hunting a lead agency to develop a more strategic focus for its below-the-line work, as it plans a dramatic acceleration of its customer relationship management activity" taken from
Economics Framework - London underground.
EXECUTIVE SUMMARY As consultants of the London underground (LU); it has been required to find ways of improving the profit level. In order to achieve this outcome it has been considered to adjust the price of the tickets to respective customers (using economic analysis such as price elasticity of demand). This will allow increase of revenue and also attract prospective shareholders. TABLE OF CONTENTS Title Page--------------------------------------------------------------------- 1 Executive Summary--------------------------------------------------------- 2 Table of Contents------------------------------------------------------------ 3 Report Introduction--------------------------------------------------------------- 4 Questionnaire Results--------------------------------------------------- 4 Price Elasticity of Demand Analysis-------------------------------- 5-6 Elasticity Analysis of Passengers------------------------------------ 6-7 Inelasticity Analysis of Passengers---------------------------------- 8-9 Determinants of Price Elasticity-------------------------------------- 10 Offers--------------------------------------------------------------------- 11 Conclusion--------------------------------------------------------------- 11 Other Examples---------------------------------------------------------- 12-13 Reference
Nestle's Infant Formula : A Challenge in Marketing Strategy.
Nestle's Infant Formula : A Challenge in Marketing Strategy Company Backgrond PT Nestle Indonesia (Nestle) is one of the largest producer in consumer goods in Indonesia. It holds numerous well-known brands, e.g. Dancow, Milo, Carnation, Milkmaid, Bear Brand (milk products), Nescafe, Nestea (drinks), Maggi (culinary), Kokokrunch, Honey Stars (cereal), also Fox's, Smarties, Kitkat, Polo (candies & chocolate). Its commercial operation in Indonesia had started since 1965, with the opening of its first factory in Waru, Sidoarjo, East Java. Currently, Nestle has three operating factories, with around 2,000 employees, i.e.in Kejayan (East Java), in Panjang (Lampung), and in Cikupa (Banten). In addition, Nestle has a long term relationship with East Java milk farmers for being the largest milk customer. With the moto "Good food, good life", Nestle has a mission to take part in society development, by producing high quality products. One implementation of Nestle's mision to produce high quality products is producing healthy products for babies, such as infant formula and babies' dairy food (in Indonesia, Nestle still imports from other Nestle's factory in Malaysia). Under this product line, Nestle has Lactogen, NAN & PreNAN for infant formula, and Nestle baby cereal & biscuits. However, compared with other milk products, Nestle's infant formula has low contribution to total
The ICANN Uniform Dispute Resolution Policy (UDRP) is procedurally flawed, its substantive rules are inconsistently applied, and if any pattern or logic can be ascertained from the rulings of its panels it would be that "might makes right" - dicussed
E-COMMERCE ASSESSED ESSAY 2001/20001 The ICANN Uniform Dispute Resolution Policy (UDRP) is procedurally flawed, its substantive rules are inconsistently applied, and if any pattern or logic can be ascertained from the rulings of its panels it would be that "might makes right". It still provides, however, the only meaningful forum for domain name disputes. Discuss. ABSTRACT The introduction of the UDRP to deal with domain name disputes has provided a valuable alternative to the courts. However possible evidence of inconsistency, bias and procedural errors will only undermine this reputation. In order to assess the merits of ICANN's UDRP procedure, these claims must be carefully investigated. INTRODUCTION Before, I dive straight into the substantive provisions of ICANN's UDRP; a little scene setting is in order. The Internet as we know it today is a still relatively new concept, major widespread public use has only been evident in the last six years. However, its origin dates back over 30 years, the Internet started life as primarily a military tool. Foreseeing communication problems in the event of war, the United States Department of Defence and the Massachusetts Institute of Technology created the ARPANET network. The essential idea of this technology was in the method of communication or 'routing' of information. Instead of direct communication between two stations,