Branding. This dissertation aims to link the brand literature with the three search, experience and credence attributes and empirically analyze their impact on consumers perception of product quality.
Table of Contents CHAPTER 1: INTRODUCTION 3 SYNOPSIS OF THE DISSERTATION 3 INTRODUCTION 4 INTRODUCTION TO THE RESEARCH QUESTION 4 LIMITATIONS SURROUNDING THE RESEARCH TOPIC 5 IMPORTANCE OF THE PROBLEM 6 IMPORTANCE OF THE WORK OF SRINIVASAN & TILL (2002) 7 AIMS AND OBJECTIVES OF THE RESEARCH 8 REASONS FOR CHOOSING P&G BRANDS 10 CONCLUSION 11 CHAPTER 2: LITERATURE ANALYSIS 12 INTRODUCTION 12 BRAND LITERATURE 12 Brand 12 Brand Equity 13 Consumer buying process 14 Brand Knowledge 16 Brand Differentiation 17 DISCUSSION 18 CONCLUSION 22 CHAPTER 3: RESEARCH METHODOLOGY 24 INTRODUCTION 24 THEORETICAL FRAMEWORK 24 DEDUCTIVE & INDUCTIVE APPROACH: 25 QUALITATIVE & QUANTITATIVE 27 SAMPLING 29 QUESTIONNAIRE (APPENDIX 1.1) 30 Design 30 General Question 30 Product Related Questions 30 Pre & Post Trial Attribute performance questions: 30 Limitations 31 DATA COLLECTION 31 PROFILE OF RESPONDENTS: 32 LIMITATIONS OF THE METHODOLOGY 33 CONCLUSION 34 CHAPTER 4: FINDINGS & ANALYSIS 35 INTRODUCTION 35 MEASURES 35 DATA ANALYSIS: TECHNIQUES IMPLIED 37 FINDINGS 38 DISCUSSION 42 MANAGERIAL IMPLICATIONS 43 CONCLUSIONS 45 FUTURE RESEARCH 46 REFERENCES 47 APPENDICES 59 Abstract Purpose: This dissertation aims to link the brand literature with the three 'search, experience and credence' attributes and empirically analyze their impact on consumers' perception
INDUSTRY ANALYSIS PIEDRA CLADDING STONES Rebtrade is home to the Piedra Cladding Stones and floor blocks, which are manufactured stones that replicate common natural stones used for veneer applications. Every stone piece is casted using special molds obtained from selected natural stones- imitating every small detail! The production process entails the use of high quality raw components, high level skills, manufacturing experience and an artful eye. Resulting into a stone product having a distinct combination of texture, color and cut for every design. In addition, Piedra Cladding Stones and floor blocks are lightweight making its installation easy and affordable than natural stones. As their slogan reads, "Piedra ............... better than natural stones." COMPANY BACKGROUND Piedra Systems Incorporated started in 1993 as Piedra Product Systems under Rebtrade International Corporation. From being a product line it rapidly became a strong leader in the manufactured stone veneer industry. With the solid reputation for innovation and high quality products, Piedra Product Systems evolved into an independent organization. In 1998, Piedra Systems Incorporated was established taking its name to high level of products. The company devised and reinforced its goal to meet the increasing demands for manufactured stones and other architectural finishes. Piedra Systems
Introduction In this coursework I intend to use economic theory to explain how supermarkets in my local area compete for custom. Supermarkets compete against each other in order get more customers and increase their profits and market shares. This is how these businesses become dominant, and this is known as Competition theory. The supermarkets that I will compare are the four main supermarkets in the United Kingdom. These supermarkets are ASDA, Safeway, Sainsbury's and Tesco. These supermarkets dominate small shops and markets because they have so much more to offer and are much more convenient. The reason why they are more convenient is that now you can buy food, drink, clothing, electrical goods, medicines, and music and other things all under one roof. This saves time and money because you do not now need to travel from one shop to another to get different types of goods. These supermarkets are very bad news for small shops and markets. This is because people prefer to go to more convenient supermarkets. So these small shops and markets are finding that they need to be closed down because not enough money is being made by them. The main question that I will answer during this coursework is "Do supermarkets compete on price? If they do not what other methods of competition do they use?" This question and others will be answered in good detail throughout my coursework.
Marketing Research Project. Peoples perception about the Influence of United States of America on the world. To present the precise information the report focuses on three main objectives To the extent that it affects the Economy of al
EXECUTIVE SUMMARY The Marketing Research Process includes Problem Definition, determining Research Design, identifying sources of data, designing questionnaires. All of these steps have been thoroughly completed in this Research Report. After realizing the problem of being unaware of United States of America's true influence on the world a research question was attained. 'People's perception on the Influence of United States of America on the world'. The report provides background information apart from the three main objectives this report focuses on To the extent that it affects the Economy of the World. To attain knowledge on the impact of American Economy on the world before and after the Recession. To the extent that it affects the Foreign Affairs in the World. To gain information of United States role on the foreign affairs in the world amongst different countries To the extent that it affects the Terrorism in the World. United States of America is at war against terrorism and also providing support and advanced equipment to its allies. The research information was obtained through Secondary sources that is the databases. Two interviews were organized to gain insight on the real world situation. A sample questionnaire was also prepared to collect information from the people residing in the United Arab Emirates. The research question and objectives provide the
The Strategic Competence of Small Businesses Abstract The general investigative focus of our research paper is on the market. More specifically, we narrow our focus on the question as to whether there is something like a specific strategic competence of small firms. Our initial hypothesis is that small firms have a very different "strategic competence" as compared to large firms. An extensive literature review comes up with 35 potential variables for such a specific strategic competence of small businesses. After a thorough analysis, this list is narrowed down to 15 variables. These 15 variables have powerful theoretical and practical implications and their validity should be tested through more in-depth literature reviews as well as empirical research on a global scale. CONTENTS . INTRODUCTION 5 .1 The General Issue: The Market 5 .2 Narrowing The Focus: Specific Strategic Competences Of Small Businesses 6 .3 What Motivated Our Investigation 7 2. REVIEW OF THE PERTINENT LITERATURE 9 2.1 Vozikis and Mescon (2002) on the Strategic Competence of Small Businesses 10 2.2 Strategy and the Internet - Has Planning Become Obsolete? 16 2.3 The Importance of Planning and Preparation (from Sun Tzu through von Clausewitz to The Economist 2002) 21 2.4 Small Businesses and Planning 23 2.4.1 Perry (2001) On The Relationship Between Planning And Failure 23 2.4.2 Upton et al.
Title: “Analyse and investigate consumer responses towards Internet shopping and the effects of branding strategy on consumer’s behaviour” Abstract: The ever increasing use of the internet and progress made on information technology have altered the ways goods are bought and trade on the internet, this leads to a high numbers of people shopping on line. Nevertheless, there have been different issues as to how purchased have been made for online shoppers. This is because of different customer characteristics which influenced their decisions and also the products available for purchase. As a result we need to understand who the consumers are the motivation for shopping online and their reason for using and avoiding the internet as a distribution outlet is a major issue for electronic commerce watchers and consumer truth-seeker. Also to be considered is how firms branding strategy influenced the consumers’ behaviour. Introduction .1 Background Information technology plays a leading role in various business organisations and on daily basis activities of individual. The internet has altered the way people correspond, labour and carry out commercial activities. It has also affected the way we communicate and do things that are traditional done in a manual way. As Noor and Hamid (2008) argued the appearance of internet expertise especially the World Wide Web, as a means
The company that we have chosen for our analysis is People's Food Holdings Limited. Our analysis of the company consists of two main parts: fundamental analysis and technical analysis.
Contents Page . Company Profile 3 1.1 Management Philosophy 4 .2 Products 5 .2.1 Fresh Pork Series 5 .2.2 Low-Temperature Meat Product Series 5 .2.3 Premium Sausage Series 6 .2.4 Sausage Series 6 .2.5 Frozen Pork Product and Frozen Chicken Meat Products 6 .3 Sales Network 6 .3.1 Retail Shops 6 2. Country Analysis 7 2.1 Global Economy 7 2.1.1 Exchange Rates 7 2.1.2 Conflicts 7 2.1.3 Globalization and the Impact of WTO 7 2.2 Local Economy 8 2.2.1 Economic Growth 8 2.2.2 Inflation 8 2.2.3 Interest Rates 9 2.2.4 Infrastructure 9 2.3 Government Policies 9 2.3.1 Fiscal Policy 9 2.3.2 Monetary Policy 9 2.3.3 Policy Towards Private Enterprise and Competition 10 2.3.4 Policy Towards Foreign Investment 10 2.3.5 Foreign Trade 10 2.4 Demographics 10 2.4.1 Population 10 2.4.2 The Labor Market 11 2.5 Outlook For Business 11 3. Industry Analysis 12 3.1 Risk of New Entry By Potential Competitors 12 3.2 Rivalry Among
The company manufactures and sells construction equipment, such as hydraulic excavators, track-type tractors and wheel loaders, and road pavement equipment, as well as related products. Since March, 2000, the company has launched the sales of 5 models of 3 small and medium types of hydraulic excavators as the universally uniform models in the CAT "REGA" C series, trying to hold the foremost place among competitors. Products of our company Hydraulic excavators Mini hydraulic excavators Track-type tractors Wheel loaders Track-type loaders Integrated tool carriers Asphalt pavers Inplace surface recycling machines Products of CATERPILLAR Track-type tractors Wheel loaders Dump trucks Articulated dump trucks Motor scrapers Motor graders Compactors Skidders, etc. Products of Mitsubishi Heavy Industries, Ltd. Track-type tractors Wheel loaders Track-type loader Articulated dump trucks Motor graders Crawler carrier Caterpillar Mitsubishi The case is about the strategies applied by George Schaefer, CEO of Caterpillar, after 1985. In 1982, Caterpillar faced with its greatest crisis because of demand fall. Its sales dropped by almost 50% between 1982 and 1984. Komatsu, the Japanese competitor, fully exploited the situation by adding new lines in U.S.A and announcing the establishment of new manufacturing operations in the U.S.A. and England. On the other hand,
Research suggests that children are exerting more influence over family buying decisions. What are the implications of this for retailers, brands and marketers?
MAIN PROJECT Research suggests that children are exerting more influence over family buying decisions. What are the implications of this for retailers, brands and marketers? Children are an important part of the family buying process. But what roles do they play? Marketing theory suggests five main roles in a family buying process: -Initiator -Influencer -Decider -Buyer - User Which roles do children play in addition to the obvious one - "the user" Children certainly influence family buying decisions from cars to holidays. They are also the buyers of the future. Provide children with Penguin bars and McVitie's may be able to hold on to the adult due to brand awareness and brand loyalty formed at such an early age. But how should businesses market to children? Are there conflicts with being seen to specifically target the child audience - can it alienate parents? Products have to appeal to the conflicting agendas of child and parent, while fighting off increasing competition. A marketer of children's foods was recently quoted as follows: "Ten years ago children wouldn't have given a damn about cheese. It used to be just Dairylea, but now children's dairy products encompass everything from cheese to yogurts, and fromage frais. Our brands also face more intense competition than ever and it's not just from other chocolate biscuits - it's from products such as Dairylea
e-Learning Delivery Solutions Industry analysis Company analysis - Centra software Inc High Technology, Entrepreneurship and Strategy Professor Ron Adner Students Uri Einan Vinod Janardhan Rajat Nag Yaron Spigel Adrian Horotan Fontainebleau June 2001 Table of contents Part I - Industry analysis 1. Introduction 1 2. The size of the eLearning market 3 3. Definitions 5 4. Market segmentation 6 4.1 content 4.2 services 4.3 technology 5. The SCEL platforms market 8 6. Market drivers 10 7. The future of elearning 11 8. Conclusion 13 Part II - Company Analysis - Centra software Inc. 1. Preface 14 2. Company background 15 3. Product 17 4. Value chain 21 4.1 Suppliers 4.2 Customers 5. Partnerships 23 6. Competition 25 6.1 Interwise 6.2 IBM/Lotus 6.3 Mentergy 6.4 Microsoft 6.5 ACEL platform companies 6.6 LMS companies 6.7 Content providers and Service providers 7. Competitive advantages and strategy analysis 33 Appendices 39 Appendix I Comparison of C-learning with Elearning Appendix II Customers Appendix III Partnerships Bibliography Part I - Market Analysis . Introduction - The e-Learning market The landscape of learning has never looked more promising for companies in the education business. Education is the second largest market in the