ABC cheese COMPETITIVE POSITIONS AND RELATED STRATEGIES
COMPETITIVE POSITIONS AND RELATED STRATEGIES A. MARKET STRUCTURE Competitive position and market structure form part of the current situation analysis whereby they contribute to the identification and ranking of opportunities and threats in the SWOT analysis. These considerations need to be used as an input when selecting the most appropriate strategies to take the advantage of opportunities or counter threats. ABC Cheese Factory fits in the market structure of oligopoly where in this market structure there is several numbers of sellers in which recognized interdependencies exist among actions of firm. The profit they gain depends not entirely on its price and sales strategies but also on those of its competitors. ABC Cheese Factory must consider how its competitor will react to any change in its price, output, product characteristic or advertising. To be more specific, ABC Cheese Factory operates in the differentiated oligopoly where their offering is partially differentiated in term of quality, features, price points and image. They offer 15 different taste using Tilba Club as the brand name and vacuum-packed portion of random weight. Differentiated oligopoly usually engage in considerable competition and supported by heavy advertising and promotions. In term of competitive directions, ABC Cheese Factory as an oligopoly market aims at creating and sustaining a desired
Vietnam Manufacturing and Export Processing (Holdings) Limited (VMEPH) is one of the leading manufacturers of scooter and cub motorbikes in Vietnam. nfluences on VMEPHs making decision for dual-branding strategy
Introduction Vietnam Manufacturing and Export Processing (Holdings) Limited ("VMEPH") is one of the leading manufacturers of scooter and cub motorbikes in Vietnam, which currently ranks third among the principal foreign-owned motorbike manufacturers. The principal business of the Group includes production of scooters and cubs. The Group also produces motorbike engines and parts for internal use and export market. The Group's manufacturing, assembly operations and sales are conducted principally in two operational bases located near the two largest cities in Vietnam, namely Ho Chi Minh City and Hanoi. To enhance market penetration, the Group has implemented a unique dual-branding strategy, offering products under both the SYM and SANDA brand names. . Basic concept of marketing: .1 What is Marketing? From distinct point of view and changing of markets, various marketing definitions have emerged and evolved to meet the changing world. There are a lot of definitions which marketing is related to a process. They reflect that marketing is concern with the relationship between sellers and buyers within the process of exchange goods and services. For instance, "Marketing is the management process which identifies, anticipates and supplies customer requirements efficiently and profitably.", Chartered Institute of Marketing (2001). It emphasizes the wide scope of marketing,
Philip Condit and the Boeing 777.
Philip Condit and the Boeing 777 . What are the dynamics of competition in the commercial aircraft industry? One of the major downturns of the commercial aircraft industry happened after the September 11th terrorist attacks. Recent events in the aircraft and airline industry have significant impact on the competition in all around world. While the commercial aircraft sector slowly stabilizing and rebounding it self, United States airline industry is still in trouble. Commercial aircraft industry has too many uncertainties, which contain risks. It is the reason that there are two major commercial jet makers in the world. Economy is a major factor that affects the aircraft manufacturers. The decrease in the new airplane orders can be explained by the downturn of the economy. It is all connected to each other, when there is a recession, the demand for the airline travel will be poor. This will affect the purchase power of airlines. On the other hand, one of the major dynamic that affects the competition in the aircraft industry is terrorism. Terrorist attacks are not predictable and it gives passengers fear for flying, therefore customers will not use planes as their transporter. Again, demand for the airlines will affect the demand for airplanes. On the other hand globalization makes the aircraft industry more competitive; with the help of globalization there will be a
Napster - history and current situation.
In 1998, a computer science student at Northeastern University (Boston), sat in front of his computer and started to create a program that would help the common man, spark controversy, and change and revolutionize the music industry. His name is Shawn Fanning, and his creation is Napster. Napster would forever change the way people would listen, share and acquire music, and the music industry would never again be the same. Napster, launched early in 1999, allows Internet users to share and download MP3 files directly from any computer connected to the Napster network. The software is used by downloading a client program from the Napster site and then connecting to the network through this software, which allows sharing of MP3 files between all users connected to the network. While Napster does not condone copyright infringement, there is no opportunity in the software to stop this from happening, or for a percentage to be paid to artists whose songs are being duplicated for free. Unlike similar file-sharing applications, Napster limits users to uploading/downloading of MP3 files only. These files are compressed wave (.wav) files. The advantage of MP3 files is that they are approximately one-tenth the size of the corresponding .wav file and can be close-to-CD-quality. It is for this reason that many artists, record labels and other music industry big-wigs are concerned by
Problem Identification - Unilever.
Problem Identification Unilever, is one of the world's largest consumer products companies. This company was formed in 1930 when the British soap-maker Lever Brothers merged with the Dutch company Margarine Unie. In 1978 Unilever, launched a premium priced product, positioned as the heart healthy margarine choice, called Becel Margarine. Throughout Becel's first five years running they were only able to achieve 8.1% share of the market, and had a limited growth at only 1-25 per year. In 1991 Becel came up with a strategy that made them the market leader within a relative short time frame. The strategy that the brand manager at Unilever came up with was the developing of a communication strategy that revolved around the notion of "living a life that is young at heart." This meant that Becel was a margarine that was good for you heart, and allowed seniors to live an active, fit, outgoing life while enjoying a heart healthy diet. By 1999 Becel had the leading market share but, unfortunately for Ross Hugessen, the brand manager at Unilever, other brands attracted by the success of Becel began producing products that focused on healthy living. Ross new that after New Years he was going to have to come up with a new strategy to follow up the old strategy implemented by his boss back in 1991. Other brands were growing fast and soon they were going to be stealing business from
CMI Case study
EMBA Spring 2008 Friday, Feb 23rd, 2008 Marketing Management Case study: Cumberland Metal Industries: Engineered Products Division Primary Problem: Cumberland Metal Industries (CMI), a company specialized in making of curled metal products, has developed a new product innovation in 1979, metal cushion pad with improved long term health safety and long durability. The new pads would help contractors drive piles faster. Because they were the first to market with this superior product and it represented a relatively new product category, they were posed with an opportunity to captiolize in their market segment. Based on successful testing of the new pads, CMI wants to launch this new product to the eagerly awaiting market. The main challenge CMI is facing is to price its new pads. How to properly harness the potential behind CMI's curled metal cushion pads ultimately came down to the pricing decision. The key question to have answered, "What pricing point would customers opt for higher-performing metal cushion pads versus the standard asbestos pads?" Issues impacting CMI and the new pads: Cushion pads made for pile drivers had been produced using various surplus materials based primarily on availablibility. The two materials primarily used were wood and asbestos. The wooden blocks needed to be frequently replaced and would sometimes ignite. The asbestos padding,
Differences in B2B & B2C Marketing
Running head: Differences in B2B & B2C Marketing Differences in B2B & B2C Marketing Trewana L. Adams EBUS 400 Michael Chu University of Phoenix January 12, 2008 Differences in B2B & B2C Marketing Marketing practices depend greatly on the intended audience. Business-to-business (B2B) marketing requires knowing the business needs, its current situation, and its competitors. Business-to-consumer (B2C) marketing requires knowing the wants and needs of the intended audience, but it requires an in-depth understanding of the company's internal dynamics, including: competitors, costs, supply chains, distribution, technology and trends (A-K Strategic Business Solutions, 2001). Therefore, it is reasonable to conclude that there are differences in marketing between B2B and B2C business enterprises. This paper will discuss how marketing differs on a B2C website compared to a B2B website. B2B and B2C Marketing In order for organizations to promote their products or services, organizations will need marketing. Marketing activities involves outsmarting the organizations competitors and identifying the target consumers wants and needs. Within a Business to Business (B2B), it requires an organization to understand the cost, business needs, technology, competition and trends. Business to Consumer (B2C) basic concept is to know who the organization needs to sell to, competitors,
Walt Disney: SWOT, PESTEL and Porter analysis
SUBJECT: WALT DISNEY: SWOT, PESTEL AND PORTER ANALYSIS INTRODUCTION 2 PESTEL ANALYSIS 2 POLITICAL FACTORS 2 ECONOMIC FACTORS 3 SOCIAL FACTORS 3 TECHNOLOGICAL FACTORS 4 ENVIRONMENTAL FACTORS 4 PORTER'S FIVE FORCES MODEL 5 NEW ENTRANTS 5 BUYERS 5 SUBSTITUTES 6 SUPPLIERS 6 COMPETITORS 6 SWOT ANALYSIS 7 STRENGTHS 7 WEAKNESSES 8 OPPORTUNITIES 9 Improvement of customer relations strategy 9 Advertising Growth 9 Differentiation 9 The further introduction of ICT technologies 9 Superior market segmentation 10 THREATS 10 Economic conditions 10 Winnie the Pooh trial 10 STAKEHOLDER ANALYSIS 11 CONCLUSION 12 REFERENCES 13 APPENDIX I - PORTFOLIO VS CORE COMPETENCE PERSPECTIVES 14 INTRODUCTION Walt Disney is a developer, producer and worldwide distributor of feature films and television programs, cable network programming and character-based merchandise. Besides, its theme parks are the most popular in the world. The current forces in the market create certain challenges for future success of the company's development. The presents analysis starts with the discussion of current environmental and industry factors. This analysis produces the holistic view of the macro factors that affect the industry players and the company. The second step comes to the analysis of the business environment competitive environment and the way the company develops and maintains
Company Background - Elken.
COMPANY BACKGROUND ELKEN is a well-known direct-selling company in Malaysia and other countries. The name ELKEN is synonymous with innovation, quality and aspiration, with its vision "Contributing to the progress of mankind through opportunities and knowledge empowerment, thereby enriching lives." ELKEN's vision of a better tomorrow is driven by the aspiration of their distributors and the trust of millions of consumers around the world who use their products every day. They share their dream to live a fuller life. While sharing the rewards of ELKEN's innovative technological advances in health and beauty care, they also provide a rewarding global business opportunity for those who dare to follow their dreams. Since 1995, ELKEN has been helping millions of people realize their dreams. It has established a network that spans the international arena and they manage their operations professionally in strict accordance with the world-class ISO: 9002 certification. The extensive ELKEN network represents a mutually beneficial partnership of more than 300,000 enthusiastic independent distributors in 7 countries, with more partners joining them every day. Significantly, the amazing ELKEN marketing plan enables a distributor to accrue wealth and health faster than any other. As ELKEN move forward together with its distributors into the rough uncharted seas of the 21st century,
INTRODUCTION "Tomorrow is built today" - Each of us knows very well that our decisions and actions or non-actions of today will shape our future tomorrow. The collective consciousness of this fact and our efforts in the direction of a better future can definitively work in order to make the future what we like to see - the future can be provoked! Mind rules not only heart and body but all the respective issues in this world. The strategies of life are created by man with his ideas and approaches. "Think twice before you speak" is a familiar term in day to day life, this statement has got a deep meaning within itself, i.e., before you are about to say something think bout what you are going to speak and what would be it's outcomes later on. It is well said that if you want to achieve something in life, dream for it and plan how to achieve that goal or objective once getting started. Things always gets complicated for a person if the tasks involved in it are not familiar to that very person who was suppose to finish it off. It's always said that, two are better always rather then working single because two people working together makes things possible easily n quickly, thinking bout it's outcomes in advance and the result that comes out is always systematic and best possible. Some human beings follow others footsteps and some create their own ideas and work hard