This document analyses problems and opportunities faced by the Furniture Store which is a local non profit organization.

. Executive Summary This document analyses problems and opportunities faced by the Furniture Store which is a local non profit organization. Recommendations have been made based upon market research and supporting academic literature. Furthermore, it outlines a marketing communications plan for the business. Key difficulties for the Furniture Store concern the expired lease of their current premises, ongoing financial problems, staffing levels, volunteer recruitment and retention. To address these problems research was undertaken to identify potential fundraising/donation opportunities, explore avenues for attracting volunteers to the project and to identify businesses suitable for affiliation or partnership. Furthermore, to profile key audiences and to identify cost efficient and effective channels of communication with these. A combination of Informal Interviews / Open Ended and fixed Questionnaires were used, to meet our research objectives. Data collected through Interviews and questionnaires was collated and analyzed. Several key volunteering, fundraising and affiliation opportunities were identified. Local Universities indicate opportunities for fundraising, attracting volunteers, collaborating in organizing events and advertising for students. Also, trade schools were identified in order to collaborate in providing the FS with skilled volunteers. Additionally,

  • Word count: 13732
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Many large companies are highly developed in their sales management and sales training structures and programmes.

Requested By: Sales Manager Initial Deadline : January 2002 Submit to : Mr Tetley Presented By: Ms Tarranum Mirza Position: Field Sales Manager Company: Canali Product: The Canali Suit TITLE: (Unit 9) Sales ) INTRODUCTION Many large companies are highly developed in their sales management and sales training structures and programmes. Equally, there are many smaller companies that are not in the position to have a well-developed and trained sales organisation. This report is intended to serve as a practical guide to show my understanding of the role of selling and how organisations use their sales force to achieve business and marketing objectives. I shall be analysing the sales department of the organisation Canali, also I shall analyse their sales activities as an organisation operating within the market / industry. 2) TERMS OF REFERENCE This report has been requested by Mr Tetley, the Sales Manager of Canali (in London, UK). Upon his request, it is essential to analyse and evaluate Canali as an organisation. The fundamental substance of this report is concerned with the sales department and other sales activities of Canali. It is essential that the following aspects are all covered: - A description of the market, the competition and the selling situation of Canali - An explanation of customer needs and buying motive in the business/industry and a

  • Word count: 13515
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Renault Marketing Project

GENERAL INFORMATION "RENAULT" A group with industrial and commercial presence in 118 countries, Renault designs, develops, manufactures and sells innovative, safe and environmentally-friendly vehicles worldwide. Its 128,893 employees contribute to a strategy of profitable growth based on three key factors: competitiveness, innovation and international expansion. Renault is Europe's leading brand, the only vehicle manufacturer to have eight cars with the maximum five-star Euro NCAP rating, and the winner of the Formula 1 World Championship for Constructors and Drivers. The Group is accelerating its international development with the new Logan and pursuing the Alliance with Nissan. The Group's activities are organized in two main Divisions: * Automobile Division: Alongside Renault, this Division includes the brands Samsung and Dacia. The Automobile Division designs, develops and markets passenger cars and light commercial vehicles. In 2006, the contribution was down 0.8% compared with 2005, to EUR39,605 million (95,3% of total revenues). * Sales Financing Division: This Division contributes to Renault's sales and marketing activities. It includes RCI Banque and its subsidiaries, making a total of some 60 companies underpinning the Group's international development. In 2006, the Division reported revenues of EUR1,923 million, 4.6% of total Group revenues.

  • Word count: 13422
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

The Body Shop and the successes and failures of their strategy - Executive summary

The Body Shop and the successes and failures of their strategy EXECUTIVE SUMMARY The topic of this dissertation is the strategy of The Body Shop and the successes and failures of their strategy. In addition, significant focus is placed on the developments and changes in strategies used to gain sustainable competitive advantage for the future, which are in a response to unfolding issues within the cosmetics and toiletries industry. METHODOLOGY This section provides a detailed account of the research undertaken to complete this dissertation and further, goes on to analyse the strengths and weaknesses of each particular method. It is used to give support of the benefits thought to be associated with each research method. LITERATURE REVIEW. This section provides a general overview of the industry in which The Body Shop operates - the cosmetics and toiletries industry. It highlights main competitors of The Body Shop both direct and indirect and details a breakdown of the market. Sales figures, sales growths, profit figures etc... are tabulated to illustrate the position of various companies which compete in the cosmetics and toiletries industry and discussion focuses on how and why it can be argued that The Body Shop is the largest, or at least, one of the largest companies within its industry. This makes for an effective starting point leading onto the introduction and

  • Word count: 13101
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

strategic analysis of walmart

A PROJECT REPORT ON "STRATEGIC ANALYSIS OF THE- SUBMITTED TO:- SUBMITTED BY:- MS.HIMANI SHARMA ALPANA SHARMA(04) NEHA AGARWAL(34) MONICA SAROHA(30) SHANTANU PRAKASH(57) JITENDER SAHNI(19) MANISH NAHARIA(26) Sec: G Batch- MBA (2007-2009) ACKNOWLEDGEMENT The project "strategic analysis of WAL-MART", has been undertaken, in partial fulfillment of the requirements of Master in Business Administration (MBA) offered by Amity Business School, Noida. We take this opportunity to thank Dr.HIMANI SHARMA, for providing us an opportunity to take this project work and providing guidance during the project. And, above all we would like to thank the entire person who were closely associated with the project right from the beginning and under whose supervision and guidance whole of the project has been completed. Our sincere thanks also goes to those senior students who guided us in our work, who selflessly revealed several information, without which we would not have been able to unravel several ideas, which is now part of this report. CONTENTS * GLOBALISATION AND RETAILING * ABOUT WAL-MART * WAL-MART GOING GLOBAL * BUSINESS STRATEGY FOR WAL-MART * ENVIORNMENTAL STUDY FOR WAL-MART * WAL-MART ANALYSIS-INTERNAL * BCG MATRIX FOR WAL-MART * P.E.S.T.

  • Word count: 13086
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

My product is a health orientated, functional energy drink, made using a combination of selected herbal extracts and mineral water.

Introduction: product description My product is a health orientated, functional energy drink, made using a combination of selected herbal extracts and mineral water. It may be described as a health-orientated product as it is fortified with vitamins, which include vitamins B1, B2, and B6, and minerals that include taurine, niacin and inositol. Herbal extracts would include those of Korean Ginseng and Guarana. A full description of these ingredients and how they would benefit the consumer can be found as part of my secondary research. Our product will contain only natural sugars and will be free from colourings and preservatives. I will aim to compete with the growing trend towards carbonated functional energy drinks that can often contain high acidity levels, high sugar levels and a large amount of preservatives and colourings. I will aim to provide potential consumers with an alternative to 'unhealthy' functional energy drinks. My product will aim to combine high energy, with good health. This functional energy drink also has potential to be promoted as a stress-relieving product. It is made with from traditional herbal ingredients that can bring a welcome relief from the worry and irritability often caused by the stresses and strains of modern day living. It will be the first product of its kind to be launched in the UK. Planning to achieve my marketing aims There are

  • Word count: 13062
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Marketing Strategy for coca-cola.

NAME PRAVIN ARICHANDRA COURSE UNIT: 3 With ROY .M. WOOD A for Terms of Reference: * How the strategy is based on the principles of marketing * How you used sources of primary and secondary marketing information * How you analysed the marketing context and decided on an appropriate strategy * How you would develop a coherent mix of strategies to meet consumer needs * An evaluation of the reliability of the different marketing models used Terms of Procedure: Definition of marketing 'Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.'(Chartered Institute of marketing) or 'Marketing is a total approach to business that puts the customer at the centre of things.' (Channel 4 and Yorkshire TV's 'The Marketing Mix') or Marketing is selling goods that don't come back, to people who do' (Baker) Marketing strategy a part of the marketing management process: The marketing management uses marketing strategies so that they can meet the customer's needs. The marketing strategy involves pricing, advertising, branding, packaging, publicity, public relations (PR), sales promotion methods, merchandising, and distribution. The marketing management uses all these strategies so that they can sell their product to the customer. They do it by making their product look different to their competitors

  • Word count: 13032
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Differing types of market research techniques.

7.2.1 Differing types of market research techniques Primary Data Methods Observation Mystery Shoppers There are different types of observation and the first is the Mystery Shopper and this happens where I work at Moto Restaurant, which is situated on the M1. What happens is that a customer visits a service station and fills out a form that has questions about different aspects such as customer service and the quality of the restaurant such as the tables. This happens every month and after being analysed a percentage is given in the different areas. The advantages to this system are that it gives the Restaurant views from an external source that isn't biased, as the company doesn't employ them. As if an employee performed the mystery shop then perhaps other factors may come into it. This could be competition between departments or sites. On the other hand the employee could be a good mate of the restaurant manager and give them good marks. Also it will show the areas of the restaurant that could be improved such as customer service. All types of observation will show improvements but using the Mystery Shopper technique means that employees are working not knowing that they are being observed. So the employees are working normally and not acting because they know someone is watching them. There are few downfalls to this system but the one that is easy to spot is

  • Word count: 12982
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

Strategy for Entry in the Swedish Market for Solid 55 Ltd

Portsmouth University, UK Final Project: STRATEGY FOR ENTRY IN THE SWEDISH MARKET FOR "SOLID 55" LTD Mihail Velikov Bachelor of Arts in Business Administration Sofia 2004 I, the undersigned, declare that this project is my own original work, and I give permission that it may be photocopied and made available for inter-library loan. 4.05.2004 Sofia Mihail Velikov, Signature Synopsis The main object for discussion in this final project is a real manufacturing company called "Solid 55" Ltd. (Solid 55). It has been in the doors industry for about 12 years and is one of the first in it. The discussion below will have the purpose of reviewing the company's past and present actions by putting them into strategic terms. The main focus will be on how the firm can grow and as it is obvious from the title above one way is through exporting its production. Of course, the routes through which Solid 55 reached the position from where to start considering internationalization will be first depicted. What is crucial for successful export actions is the analysis of the potential markets situated outside of a company's home country. The analysis presented below is based on secondary data mainly and is indicating that the country chosen is worth being analysed by primary means of research. After having chosen the foreign market it is important to review the possible entry

  • Word count: 12858
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay

PROJECT ON MARKETING STRATEGIES OF BPL COLOR TELEVISION

aims ed. consultant d-977, palam ext. I, sec. 7, dwarka, new delhi centre code: 2769 PROJECT ON Marketing Strategies of BPL Color Television Submitted by: pankaj Mishra Reg. no.: 520853621 a project report submitted in partial fulfillment of the requirements for the degree of master of business administration of sikkim manipal university, india sikkim-manipal university of health, medical and technological sciences distance education wing syndicate house, manipal-576 104 ________________ Student declaration I here by declare that the project report entitled “Marketing Strategies of BPL Color Television” submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to Sikkim-Manipal University, India, is my original work and not submitted for the award of any other degree, diploma, fellowship, or any other similar title or prizes. ________________ University study centre certificate This is to certify that the project report entitled “Marketing Strategies of BPL Color Television” submitted in partial fulfillment of the requirements for the degree of Masters of Business Administration of Sikkim-Manipal University of Health, Medical and technological sciences Mr. NIKHIL NAGPALhas worked under my supervision and guidance and that no part of this report has been submitted for the award of any other

  • Word count: 12824
  • Level: University Degree
  • Subject: Business and Administrative studies
Access this essay