ANALYSIS OF PAINT MARKET IN AHMEDABAD WITH SPECIAL FOCUS ON DECORATIVE PAINTS
EXECUTIVE SUMMARY We took the topic of " ANALYSIS OF PAINT MARKET IN AHMEDABAD WITH SPECIAL FOCUS ON DECORATIVE PAINTS." The main reason behind conducting these surveys is to know the preference, perception and attitude of the consumers & retailers during the purchase of paint, so we have conducted this survey to find out this problem and to suggest ways to over come these problems. We also tried to find out the attributes that are important to consumers while making a purchase decision. We have also tried to gain an insight as to who are the major influences for the purchase of a specific product and what are the occasions on which the consumers purchase this kind of paint. The adopted research designs are Exploratory and Descriptive research designs. Exploratory study was undertaken for determining the questionnaire structure and for knowing the preference of brands for paints. Primary Data are collected by means of a survey. Since the aim was to find out perception of respondents, the questionnaire method was adopted. The questions included in the questionnaire were open, dichotomous and multiple choices. . For retailer's survey, the universe was defined as all the paint shops in Ahmedabad. ( sample size is 50 retailers across Ahmedabad ) 2. For consumer's survey, the universe was defined as all the households and offices in Ahmedabad. (sample size is 150 consumers
Strategy Analysis
STRATEGY ANALYSIS OF A COMPANY DISTRIBUTOR OF INDUSTRIAL EQUIPMENT by Andrew Yamshchykov SFU EMBA2006 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration EMBA 2006 (c) Andrew Yamshchykov 2006 SIMON FRASER UNIVERSITY Summer 2006 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author. APPROVAL Name: Andrew Yamshchykov Degree: Master of Business Administration Title of Project: Strategy Analysis of a Company Distributor of Industrial Equipment Insert your title here Supervisory Committee: Dr. Neil Abramson Senior Supervisor Associate Professor of Strategy Faculty of Business Administration Second Reader Dr. Ed Bukszar Associate Professor Faculty of Business Administration Date Approved: ABSTRACT This project develops a strategic analysis of ARPAC Storage Systems Corporation (ARPAC). ARPAC is one of the biggest distributors of material handling equipment in BC. The material handling industry in North America is mature and highly fragmented, and ARPAC operates in all segments of the industry. Market development and globalization processes accelerate the differences among segments, and as a result, the company needs to redefine its strategy. This report
iPhone - A global perspective. The report is designed to comprehensively document the efforts to market Apples iPhone. It will analyze the international marketing environments, Political, Legal, Economic, Technological, Socio-Cultural, Geographic
TERM PROJECT PREPARED BY: AMY FARINA MENG-CHUN HUNG SACHIT BHJANGE GEORGE VIT DAVE PIREK TABLE OF CONTENTS PAGE Introduction................................................................................................................. 3 A. Purpose (Sach) B. Scope (Dave/Amy) C. Organization of Report (Amy) Political Environment (George)......................................................................................... 4 Legal Environment (Amy)............................................................................................... 5 Economic Environment (Dave).......................................................................................... 8 Technological Environment (Sach)....................................................................................... 9 Socio-Cultural Environment (Amy)..................................................................................... 10 Cannibalization and Creative Destruction Issues (Amy)............................................................ 12 Geography, Climate and Natural Resources Environment (Meng)................................................... 15 Infrastructure Environment (George)..................................................................................... 17 Competitive Environment
This research paper acknowledges Small and Medium Sized Enterprise (SME) of Yorkshire and Humberside.
ACKNOWLEDGEMENT. I take this profound pleasure and opportunity to thank one and everybody who help me for their guidance and contribution to successfully complete my dissertation in time. First, I would like to express my gratitude to my professor and supervisor Mr. Lawrence Bellamy who showed great interest in me to take me up in his project. I was introduced to be part of a team to work together and individually. The topic was very challenging and of research worthiness. I was very excited to discover myself working in a research group along with 2 of my colleagues Shaleen Chugh and Darshan Panchole, under the watchful guidance and co-ordination of our professor. Without his dedication and countless hours of hard work reading through all my drafts, and making critical comments, insights and encouragement, I could not have developed this thesis successful. I will also thanks Dr. Akamavi for his precious time and resource in educating me in a special software called SPSS, without which my dissertation would have been in complete. I also want to thank those who contributed their time to answer my questionnaire, which help me to access my dissertation on time. Last, but not the least, my heartiest thanks to my colleagues Shaleen and Darshan who did a very good job with all the co-ordination, understanding and team work we executed under the guidance and leadership of Mr.
Amazon.com and Barnes & Noble
Current Scenario Amazon is actually originated from the concept by Jeffrey Bezos. Amazon started to sell online in July 2005 and serving customers from 160 different countries. At that time, many people regard Amazon as the "Golden Child of the Internet" because it is a very successful online retailer. Amazon started off with selling books because Jeffrey thinks that purchasing a book does not require too many physical interactions of the customer with the product. Therefore, the tendency for customer's rejection towards online purchasing in Amazon will be lower. All these while, Amazon only focusing in one important principle in order to be a successful online retailer and maintain their position in this competitive market place which is "The Customer". Jeffrey believes that customer is the factor why Amazon can still survive nowadays even there are booming of online retailers. He knows that building long term relationship with customer will provide greater profit and revenue in the future. So, Amazon greatly emphasizing on providing superior customer service to the customers as satisfied customers will make repeat purchase and help the company to generate positive word of mouth. The success of Amazon is determined by the superior service quality and the features provided in the website such as powerful search engine with DWIM function and integrate technology called
In this report OPEL is examined in terms of all the marketing tools, strategies and competition.
INTRODUCTION 2 -EXECUTIVE SUMMARY 3 2-OPEL IN WORLD 5 2.1 THE STORY OF OPEL 7 2.4 INNOVATIONS OF OPEL 12 2.3 MISSION AND VISION STATEMENT 17 2.4 CORPORATE STRATEGIES 18 3.OPEL TURKEY 18 3.1 HISTORY 18 3.2 DEPARTMENTS 20 3.2.1 MARKETING DEPARTMENT 20 3.2.2 SALES DEPARTMENT 20 3.2.3 AFTER SALES SERVICE DEPARTMENT 20 3.2.4 FINANCE AND ADMINISTRATION AND HUMAN RESOURCES DEPARTMENT 20 3.2.5 PUBLIC AFFAIRS AND ADMINISTRATION DEPARTMENT 22 3.2.6 DEALER NETWORK DEVELOPMENT DEPARTMENT 22 3.3 MACRO ENVIRONMENT 22 3.3.1 DEMOGRAPHIC ENVIRONMENT 22 3.3.2 ECONOMICAL AND POLITICAL ENVIRONMENT 23 3.3.3 TECHNOLOGICAL ENVIRONMENT 24 3.3.4 NATURAL ENVIRONMENT 25 3.4 MICRO ENVIRONMENT 25 3.4.1 COMPETITORS 25 3.4.2 CUSTOMERS 27 3.4.3 DISTRIBUTION 28 3.5 OPEL TURKEY CORPORATE MARKETING PLANNIG 28 3.5.1 CORPORATE STRATEGIES 28 3.5.2 MISSION AND VISSION STATEMENT 29 3.5.3 SWOT ANALYSE 30 3.5.4 OBJECTIVES 32 3.6 SEGMANTATION AND TARGET MARKETING 32 3.7 RELEVANT MARKET 33 3.8 MARKET MEASUREMENT AND MARKETING STRATEGIES 33 3.9 DETERMINAT ATTRIBUTES 33 4. MARKETING PLANNINGS AND PROGRAMS OF OPEL TURKIYE 33 4.1 PRODUCTS 33 4.1.1 PRODUCT MIX 33 4.1.1.1 PASSENGER CARS 33 OPEL CORSA 33 OPEL ASTRA 33 OPEL VECTRA 33 OPEL ZAFIRA 33 OPEL OMEGA 33 OPEL FRONTERA 33 OPEL SPEEDSTER 33 4.1.1.2 LIGHT COMMERCIAL VEHICLES 33 OPEL COMBO 33 OPEL CORSAVAN 33 OPEL ASTRAVAN
Dell Competitive Advantage.
EAE - Escuela de Administracion de Empresas - INTERNATIONAL MBA Business Strategy Dell Competitive Advantage Liza Labrador Francisco Pérez Carlos Rangel Silvana Savino Marie Thepau Index Introduction 3 Dell Background PART I 4 History 5 Dell's Expanding Services 6 Using their Resources: 13 Customer Trust 14 Accountability 15 Wrapping It Up and Taking It Home 16 Financials overview 18 Market opportunities 20 Dell's Analysis. PART II 21 Porter 5 Forces 23 SWOT Analysis 26 Porter's Generic Strategies 29 Ghoshal's 32 Sources of Competitive Advantage 32 Value Chain 34 Dell's value created 38 Strategic Ladder 39 Adapted Ansoff Matrix 40 Dell trends 42 Dell's Competitive Advantage 43 Recommendations 44 Strategies contend that Dell must: 46 Conclusions 48 Introduction In 2001, Dell Computer became the world's largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing the reseller channel that accounts for most of the world's PC sales. This direct customer relation ships the key to Dell's business model, and provides distinct advantages over the indirect sales model. Dell's direct relationship with the customer allows it to tailor its offerings to customer needs, offer
Dairy Milks current marketing strategy
Dairy Milks current marketing strategy (E4) At this present time, Dairy milk is in a competitive market with a small number of large dominating businesses. The main competitors of Cadbury are Nestle and Mars. These are also large firms, which are able to produce confectionary that is similar. Therefore all firms in the market place must differentiate their products. In order to try and gain advantages over the competition Dairy Milk has developed a marketing strategy based on the marketing mix. Dairy Milks Marketing Mix In order to achieve the marketing objectives of Dairy Milk, as well as the overall objectives of the company, Cadbury's must consider its Marketing Mix. This refers to those elements of a firms marketing strategy, which are designed to meet the needs of the customers. These are four parts to the marketing mix, (product, price, promotion and place) the marketing mix is often referred as the 4P's. To meet consumers needs Cadbury must produce the right product at the right price and make it available at the right place, and let consumers know bout it through promotion ideas. Product - this refers to the goods or services that the business is providing. In order for a product to be produced the business must first meet the needs of customers. The product here is Cadbury Dairy Milk. Price - the way in which a product is usually priced reflects the market at
The Chinese personal computer (PC) industry
The Chinese personal computer (PC) industry is estimated to be "the fastest growing computer market in the world", and China is considered to be so big potential a market because of the fast growth of Chinese information technology and computerization. In this circumstance, Chinese domestic companies hold dominant positions in the market for a long time. The purpose of this study is to answer the following three questions: Firstly, were there any explicit strategies, which have led local companies to grow to today's status? Secondly, Lianxiang Group (No1 Chinese PC manufacturer) has taken a top position in the Chinese PC market since the fourth quarter of 1996. So, what are the similarities and differences in the developing path of Lianxiang in comparison to foreign and other domestic companies? And finally, what challenges it will be faced at present and in the near future? Answering these questions, this paper analyzes the competitiveness of local companies through the case of Lianxiang. This study argues the role of Chinese government was important in the PC industry such as any other industries in China. And it insists that local companies have developed the process of importing-absorbing-recreating. It shows the core competitiveness of local companies are the low price and industrial policy in comparison with foreign advanced companies. Besides, Lianxiang's differences
IPad Advertising Plan
ECLECTIC ADVERTISING Samaira Sabir (07000022) Silvia Calo (07050977) Inga Braukylaite (06055906) Eferoghene Sakutu (M304554) Stephanie Happacher CONTENTS TABLE - Executive Summary........................................................................................................Page 4 1.1 Introduction............................................................................................................Page 2 - The Company.................................................................................................................Page 2.1 - Apple Inc............................................................................................................Page 2.2 - Organisational Structure....................................................................................Page 2.3 - Sales....................................................................................................................Page 2.4 - Organisational Strategy......................................................................................Page 3 - Apple Product's................................................................................................................Page 4 - iPad...................................................................................................................................Page 4.1 - iPad