McDonalds Stakeholder map

University Degree Business and Administrative studies

Every organization has key stakeholders. These are Those who are affected by and capable of influencing strategy - and their issues is necessary in order to understand the range of interests that need to be considered in developing and implementing strategy and policy proposals.

In the other hand, Key stakeholders are those who affect or who will be directly affected by a change process. Corporate stakeholders are usually customers, suppliers and shareholders. Within an enterprise, stakeholders may also include managers and staff.

In order to manage stakeholders effectively it is important to understand the needs and interests of each, including:

Their goals
Past reactions
Expected behavior
The likely impact the project will have on them (positive or negative)
Their likely reaction
The extent of buy-in and level of support.

McDonald's is one of the world's leading fast food restaurants. It opened its first restaurant in the United States in 1954 and has since expanded to almost every country on the planet. Its first UK restaurant opened in 1974 and McDonald's now serves around 2.5 million customers every day in the UK.

McDonald's vision

McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.

McDonald's Missions

Be the best employer for our people in each community around the world
Deliver operational excellence to our customers in each of our restaurants; and
Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology.

As it has mentioned above, in a business sense, stakeholder is anyone who has an interest in, and can affect a business' processes or outcomes. So the owners (share holders) are stakeholders. They could invest elsewhere, driving down the value of the stock. Want to make money from the business and Interested in the company making a profit.They also want a good dividend and want their shares to increase in price.

But so are the customers, who bring their money in and buy food. They could buy elsewhere. Without customers, McDonald's goes under. Customers have a stake in any business ...

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But so are the customers, who bring their money in and buy food. They could buy elsewhere. Without customers, McDonald's goes under. Customers have a stake in any business which they buy goods and services from. They want low prices, Best quality available, good service and Innovative products.

Local communities are stakeholders as well, who rely on McDonalds to provide fast, efficient, good food on a consistent basis. Meanwhile, McDonald’s has an impact on the local area such as creates jobs for people living locally and the local area will suffer if a business fails and is a large employer.Also McDonalds Provide a service to local people or businesses but it could pollute the local environment.

These are the most obvious. But there are others. McDonald's management and work force are two others. Both groups have a stake in the processes and outcomes but they are not necessarily the same interests. Management wants to deliver a sellable product at the lowest possible price. They are looking for a Better chance of promotion and they know Successful Company may reward them by paying them higher salaries. They also aware of the fact that if company fails they could lose their job.

Employees will want to get paid as much as possible for their work, and maybe advance in the company. In fact they rely on McDonald’s for income and benefits. They are aware of the fact which a failing company will Threaten their jobs, Freeze their pay, possibly cut their wages.

Suppliers also play an important role as McDonald’s stakeholders. As McDonald's considers the quality of its products to be of absolute importance, it sets standards for suppliers that are amongst the highest in the food industry. McDonald's believes in developing close relationships with suppliers. The supplier's also work closely with McDonald's to develop and improve products and production techniques. Meanwhile there are more orders for them so it means more success for their business. They also aware of the fact that Failing company means Falling orders for them, Less profit and Job losses.

Moreover the Government is a stakeholder. When a business succeeds, Business pays taxes the more profit the business makes the more taxes it pays and if a business fails, Workers are made unemployed and Government will have to pay them unemployment benefit.

Furthermore, a lot of cities have banned the use of trans-fats in foods prepared within their city limits. This affects McDonalds' processes and outcomes. They must decide whether they want to stay and operate within those cities, or move out and abandon the market to their competitors. Health care professionals, especially nutritionists, could be said to be stakeholders because their analysis of fast food content affects public perceptions of whether McDonald’s sells wholesome food, and could easily affect their sales. If I had to say which is the most powerful, I would argue that it is the customers. Without customers, there is no business. There are many more stakeholders for McDonald’s such as Franchisers, Competitors, media and etc.

Key Players (share holders, customers & franchisers)

Key players are included the share holders & customers. McDonald’s send the quarterly and half-yearly reports to the share holders and updating them about the different policies that the company is planning to do. McDonald’s has to do this because they have to inform the shareholders that how the company is doing and they have to build trust among the shareholders, because they are the ones’ who have invested in the company and company. Customers are the people who buy the product and if the customers are happy then the company will be having goodwill and will be able to make profit out of their operation by providing good services to the customer. Customer satisfaction is the main mission for the company.

Keep satisfied (Government, external organisations & media)

McDonald’s has to meet the government which includes the food Ministry and health & safety. They have to assure them that they are following the rules and regulations that the government has imposed. Meanwhile McDonald’s has to make sure that they are paying all the taxes and fees regularly. This is what the government is concerned with. The company also has to meet the Non-Governmental Organizations and the Ministry for Environment. The company has to meet them and assure them that they do look after the packaging and the waste, they take care of the health and nutrition and they do ethical trading.

Keep Informed (Management, employees, Suppliers & competitors)

Management & employees are the key assets for the company as they are the main people who are directly link with company in day to day activities. The company has to meet the employees and see whether they are with the management. If they are happy then the company will do well and if they are not happy then the company has to make sure that they resolve the problem as soon as possible in order to avoid problems in future.

The company also has to meet the need of the suppliers and keep a constant check that whether these suppliers are following the standard strictly in selecting the product for the company.

Minimal Effort (Local communities)

Local communities have an impact on McDonald’s which they are providing the employees and also the customers and need to be kept satisfied.

Stakeholder mapping has a significant role in making strategy. It consists of making judgements on three issues: