media evaluation

        For our target audience we decided to be very specific however obviously other girls may like our music but our choosen audience will be our main fans. To help our audience be able to relate to us as people like themselves, even as their friends, we gave each person in the girl group a 'sparkle' name, which gives us a personality. This is similar to the Spice Girls, for example, take Geri Halliwell she was always referred to as ginger spice as she had ginger hair, also victoria beckham who was referred to as posh spice, mainly because she always looked well presented and glamorous. My name in the girl group is 'saucy sparkle', and i was referred to as dirty. This is because I am the flirty member of the group who is a bit more forward and open minded and our target audience will be able to relate to me as that even if it is a facade.

        Our girl group is not represented as too girly or too grown up because our target audience is inbetween. They want to feel grown up and on the naughty side but deep down they are true daddys girls which is stereotypical of a daddys girl as they will always want things and therefore be spoilt. The girl groups we looked at was the spice girls, sugababes and monrose. The Spice Girls were a bit too girly and for a younger age group and their album cover was very wacky and colourful as younger children will be attracted to this. The Sugababes are a bit more grown up however we felt that their target audience is not as precise as we wanted ours to be because I myself like the Sugababes however I also know that older people do to such as my Mother who is more than 25 years older than, therefore I feel that is too much of a wide audience and we did not want our target audience to be that wide as we wanted to be specific. Last but not least is Monrose, these girls were how we wanted to be perseived as they were pretty and wore glamourous clothes and nice make up which is what our target audience like and we wanted to be good role models to them so that they aspire to be like us.

        Not only did we make our final product we also advertised it on a radio. We wrote a script and then recorded ourselves being interviewed like on a radio channel that children would listen to but also on a radio channel that parents would listen to aswell so that if the children were in the car with their parents they would hear it then and also to get the parents interested in our girl group. However being advertised on the radio was not only promoting the band it was also promoting the radion and giving them a good reputation of having new girl groups on their shows first.

        Overall I though our project was a success and we carried off our girl group successfully not only by doing plenty of research but also by making the final product and trying to promote it.