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Motivation - A Case study on Mega Manufacturing

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Introduction

A Case study on Mega Manufacturing Name....................Michael O Sullivan Student No.............101500571 Class....................BIS 1 Subject.................Applied Psychology AP2012 Lecturer............... Date...................04-01-04 Motivation Regardless of where we begin our study of Organisational Psychology, we will sooner or later have to deal with the issue of motivation, as it is central to the treatment of Organisational Behaviour. Motivation or what drives people to perform in their work settings is a subject that has received enormous attention over the centuries. By definition motivation is a set of forces that causes people to work towards attainment of an organisation's objectives and specific goals, while sustaining the effort expended in reaching those goals. (Steers and Porter, 1991 Principles of Organisational Behaviour). Both domestic and foreign ventures have led to increased levels of competition in modern industry, meaning that high levels of efficiency and consistency are vital to the success of any business. The importance of motivation should not be underestimated by the management of any company as it is a vital tool in ensuring the highest levels of productivity and quality. Considering the dilemna faced by Mega Manufacturing it is clear that a lack of employee motivation is at the centre of their problem. Employees are the central resource around which any company operates and are central to determining the overall success and profitability of the organisation. ...read more.

Middle

Vrooms theory is in keeping with the old saying, "You can take a horse to the water but you can't make him drink", and this sums up the problem that Mega Manufacturing are facing. Their employees have the necessary skills and the necessary technology to carry out this task but are refusing to co-operate. The assumptions proposed by Vroom, offer an explanation with regard to the problems at Mega Manufacturing. Achievement, recognition, work itself and responsibility are factors of satisfying experiences (The Motivation to Work by Herzberg et al) The die-cutters at Mega Manufacturing are "the most skilled workers in the factory and in the shoe industry in general". This signifies their importance to the organisation and would suggests that they have should have a certain sense of pride in their work. Why, then have they drawn the line with regard to the implementation of this new production method? I feel that Vroom's Expectancy Theory is the key to understanding the psychological barriers that are causing the Die-Cutters to resist the use of the new technology. It is evident that a failure of communication has occurred in this work environment. Management are not aware of the attitudes of their employees, Job Fischer's statement "What's in it for us?" ...read more.

Conclusion

Although this competitive aspect could have repercussions, I feel that if the system is properly controlled and monitored by management it will work well. These suggestions may resolve the current problem that Mega Manufacturing are facing but we must not forget that a lack of communication was the primary reason that this problem arose in the first place. Clearly management at Mega Manufacturing need to encourage workers to discuss their concerns and any innovative ideas they may have, so as to predict future problems and thus prevent them from affecting the workings of the organisation. The cutters have power because their skills are vital to the success of the organisation. The management have failed to evaluate the die-cutters correctly and therefore they have disrupted the productivity of the organisation. Recent contributions such as Vaill (1982), Perry (1984), Moss-Kanter (1983) and Quinn Mills (1991) consequently highlight the need to empower employees in an attempt to make the organisation more effective. (Principles of Organisational Behaviour: an Irish Text by Morley, Moore, Heraty, and Gunnigle) It is vital that management recognise the importance of each individual employee at Mega Manufacturing. Their future success will be determined by the management's willingness to understand the workers needs and attitudes. Both parties must work together to recognise and eliminate future problems that could hinder productivity and place the organisations future in jeopardy. ...read more.

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