• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Nestle swot analysis

Extracts from this document...

Introduction

STRENGTHS * Confectionary is often seen as a low price treat for people. Therefore, this is a good area for Masterfoods to put a product into, such as the Milky Way Crispy Roll. * There is a high level Market Penetration. This means that confectionary has managed to keep a large share of the market. Therefore, it is a good area to invest and put a new product into. * There are strong brands in the confectionary market. Therefore, people will recognise the "Milky Way" part of the title, and hopefully see this as a quality product. Masterfoods has a large variety of products, and is well known for things such as Mars, and also the Milky Way Bar. * The UK is one of the highest consumers of confectionary within Europe, which means that it is a good place to place a new confectionary product. ...read more.

Middle

* As with all food products there is strict legislation that the company must abide to. OPPORTUNITIES * There are gaps in the market for things such as "Limited Edition" promotions. This would require the company to use large amount of advertising to attract people. These adverts would have to comply with the Advertising Standards Authority. The ASA monitors press and poster advertisements for legality, decency, honesty and truthfulness. The ASA monitors 10, 000 complaints per year, 90% of these come from the public, 10% from the competitors or pressure groups. Companies also have to comply with the Trade Descriptions Act. This states that it is a criminal act to: 1. apply a false trade description to any goods, or to supply or offer to supply, any goods to which a false trade description is applied 2. ...read more.

Conclusion

* There is now a big campaign about health. This is not likely to decrease and so people will be encouraged even more to stay away from things such as confectionary. * Many retailers (especially supermarkets) are now doing there own brands. This affects other brands because the retailers may choose to place their own brands in better places on the shelves. They are also often cheaper, and so this will attract a lot of people. * The demographic pattern of Britain at the moment is that it is ageing. There is a bigger ratio now of old to young then there has been for a long time. Older people generally eat fewer things than young people, and so this could have an impact on the business, as sales may fall. David Broadbent SWOT Analysis of The Confectionary Market ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Marketing essays

  1. Marketing Environments - Chocolate Confectionary Market

    Once you identify your consumers and potential consumers, you need to understand your market to be able to successfully operate in it. For example if you correctly identify and adopt your products to suit the market, then you will attract and retain consumers * Typically the largest consumer group of chocolate in the world is children under 15.

  2. REDS of Nestle. By combing the actual identity of Nestle with the communicated identity ...

    their position and resources to try and help and hopefully make the world a better place. Conceived identity - The image that Nestle has is that it is one of the world's largest food and nutrition companies in the world.

  1. Philippine Postal OFfice_SWOT Analysis

    For every batch of Cement CF, a 500-mL (min.) sample is provided to Goodyear for their incoming Quality Control Inspection. Each batch must also be tested by Rebtrade's Quality Control for viscosity and solid content before delivery. A Quality Conformance Report must accompany each shipment. In order to contract with only the best and most qualified suppliers, Rebtrade follows

  2. Strategy Analysis

    Figure 2: Total Orders of Material Handling Equipment Source: J. Malvaso (Raymond Corp.), Material Handling Equipment Dealers Conference, 2005 Demand for material handling equipment (MHE) depends on the level of goods moving through the US economy from domestic production, imports, and sales. In general, demand for equipment reflects economy conditions.

  1. Competitor Analysis: Masterfoods

    New product developments (NPD's) with already established brand names such as Mars Miniatures and Galaxy Minstrels again are examples of products whose prices have been inflated due to value adding and strong brand characteristics. Masterfoods regularly launch limited - edition products on its biggest brands.

  2. Marketing and SWOT analysis - Cyber CD Flicks (CCD Flicks).

    * Participate in cultural activities. 2.1.2 Market Needs CCD FLICKS is providing the customer with a wide range of high quality film rental options. CCD FLICKS seeks to fulfill the following benefits that are important to their customers: * Selection: A wide range of rental options that is unavailable at the larger, dominant rental chains.

  1. British Airways SWOT analysis.

    Threats It is reckoned that competition will come up with measures to expand operations to counter efforts made by British Airways. This is one of a couple of threats the airline faces in the airline industry. Although the strengths and opportunities BA offer the company a competitive advantage, the competition

  2. Starbucks Complete Analysis

    c. Corporate Level: 1. Growth Strategy: 1. Concentration Strategy: 1. Market Development: Starbucks educated the consumer about specialty coffee. 1. In order to expand its market Starbucks has opened more than 7,000 shops around the world. Since the US and Canada were already saturated with shops, Starbucks opened its first shop In Tokyo, Japan in 1996.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work